How can you explain the importance of SEO to a digital marketing novice?

Just show how SEO can bring organic traffic and keyword ranking on Google 1st page. Then that person will apply his/her mind . Thanks

If you are not visible, people will cease to discover about your existence. Building discoverability is something where SEO comes in. It’s the sum of all the efforts and optimisation carried out over months to drive relevant traffic to your website/apps. Once you achieve the discoverability index, you can build your marketing funnels around your audience and grow further.

Simply put, SEO helps people narrow down their search to your company/organisation through search filters. Think of Instagram and Google search, where you're putting in multiple characters or keywords to find what you're looking for. Adding those keywords and knowing how your ideal client would look you up brings REAL and substantial leads to your organisation – whether that's a customer or a sale, SEO isn't a bad tool to have in your digital marketing belt.

Um exemplo comum que utilizo para explicar o que é SEO nas empresas que atuo, é a jornada de compra para algum bem de alto valor, como um apartamento ou carro. Imagine que você vai comprar um carro novo, o que é a primeira coisa que você faz? Provavelmente pesquisa no Google. Mas n?o só pesquisa "comprar carro", você digita algo mais, como "qual melhor carro" ou mesmo "que carro escolher em 2024". Ent?o, essas palavras s?o pontos para o site que tiver. Assim, quanto mais "pontos" de SEO um site tem, maiores as chances dele aparecer nas pesquisas e estar entre os primeiros resultados organicos.

I will explain like this: Even the world's best website is useless if people can't find it, right? SEO helps a web page become discoverable. There are millions of web pages on almost any topic of your interest today, but you click and visit one of the top pages in your Google search results. So, why does a web page show at the top and others don't? SEO is the answer. SEO is about optimizing a website for better discoverability with Search Engines like Google.

A well-designed page would be useless if it won't reach your intended market, and search engine optimization (SEO) helps make this possible. SEO gets your business more visible to the general public and your target audience, attracting first-time buyers and potential loyal customers. In a world where data is everywhere, users might become too overwhelmed with everything they see, that is why every search or click matters. Using the right keywords and meta tags as well as link building are some of the most common practices in getting your product/service to the right people.

SEO is crucial because it drives more organic traffic to your website, translating to more potential customers, leads, or followers. Unlike paid ads or social media traffic, organic traffic comes from unpaid search results, which typically attracts a more relevant, qualified, and engaged audience. This is because these users are actively searching for what you offer, indicating a higher level of interest and trust in your website as a reliable information source. Additionally, SEO boosts your online brand presence, establishing your authority and credibility. This enhanced online reputation fosters trustworthiness, further attracting and retaining a loyal audience base.

Search Engine Optimization, is super important because it's like the big sign above a store that helps people find it. Here's why it matters: 1. Visibility and Traffic 2. Credibility and Trust 3. Competitive Advantage 4. User Experience 5. Cost-Effective Marketing 6. Long-Term Benefits on ROI 7. Understanding Audience Behavior

SEO is a long-term strategy, akin to investing in a robust, growing asset. It’s not about quick wins but sustainable growth. Over time, as you nurture your SEO, you create digital pathways that lead customers to your doorsteps continuously, without the ongoing costs associated with paid advertising. It's an investment in creating an organic, self-sustaining cycle of growth and visibility.

SEO is important as it helps to improve organic traffic on your website. Since most people don’t know the name of your website and they search in google with specific keyword related to the information or service they need and if your website is not in ranking you will miss the opportunity for your business growth.

SEO is a multifaceted process designed to increase the visibility and ranking of web pages in search engine results pages (SERPs). It encompasses both on-page and off-page strategies, with the goal of optimizing a site to align with the algorithms used by search engines like Google. Here are the key components: 1. Crawling and Indexing 2. Algorithms and Ranking Factors 3. Keyword Optimization 4. Content Quality and Relevance 5. Backlinks 6. User Experience (UX) and Engagement Metrics 7. Local SEO 8. Technical SEO 9. Search Engine Algorithm Update 10. Analytics and Adaptation

Search engines use complex algorithms to rank websites based on various factors like content relevance, user experience, backlinks, and more. SEO involves optimizing your website according to these factors. This includes using relevant keywords, creating quality content, improving website structure, and earning links from reputable sources.

In a market where everyone is vying for attention, SEO gives you a competitive edge. It's like having a louder voice in a crowded room. By optimizing your site, you’re not just participating in the digital marketplace; you're leading it. This edge becomes a crucial factor in not just attracting new customers but also in retaining them by consistently appearing as a relevant and authoritative source.

O algorítimo do Google utiliza de diversos fatores para colocar as páginas de um site em destaque. Mas basicamente ele lê palavras e frases que você pode escolher para servirem como categorizador para um conteúdo. Se uma página de blog possui conteúdo sobre receitas de bebidas com café, é importante que as palavras "receitas", "café"e "bebidas" estejam categorizando esse material, pois quando alguém pesquisar sobre você terá chance de aparecer. Porém, essa categoriza??o n?o é t?o simples de fazer, ela leva algum tempo e estratégia em toda a jornada digital. Considerando palavras e repeti??es, configura??es técnicas e de ferramentas.

SEO, or Search Engine Optimization, works by optimizing various elements of a website to improve its visibility and ranking in search engine results pages (SERPs). The process involves both on-page and off-page optimization techniques. Here's how SEO works in my opinion: Keyword Research. On-Page Optimization. Title Tags and Meta Descriptions. URL Structure. Content Optimization. Technical SEO. Site Structure. Mobile Optimization. Page Speed. Off-Page Optimization. Backlinks. Social Signals. Local SEO. User Experience (UX). Content Marketing. Analytics and Monitoring. Algorithm Updates.

In simple terms, if the number of people coming from Google's organic search results to your website is increasing over time and these people are meeting or positively impacting your business goals effectively, your SEO is working. Google Search Console and Analytics are the main free tools to understand if your SEO is successful.

A melhor maneira de medir o sucesso é relembrando o objetivo inicial de cada projeto. Se seu projeto for apenas gera??o de visitas, você olhará de uma forma. Contudo, se for vendas, ou qualifica??o, você terá outros pontos importantes a serem olhados. Quanto as formas de fazer isso, podemos utilizar as próprias plataformas do Google ou conectar a alguma de sua preferência. Mas para fazer uma configura??o correta é importante o auxílio ou contrata??o de um profissional. Assim você consegue acompanhar os dados gerados pelo projeto e fazer uma análise direcionada com seu objetivo.

In the realm of SEO success, key metrics serve as vital signposts. Organic Traffic gauges visibility, Keyword Rankings reflect relevance, and Click-Through Rate (CTR) measures engagement. Conversion Rate evaluates the site's ability to convert visitors, while a lower Bounce Rate signifies positive user experiences. Backlink Quality and Quantity bolster authority. The linchpin, Return on Investment (ROI), ties these metrics together, quantifying the financial impact of SEO efforts. By scrutinizing these indicators, businesses refine strategies, ensuring a dynamic and effective approach to digital success.

High rankings in search results are often equated with credibility. By optimizing your website, you're also building a reputation. It’s like earning a badge of trust from search engines that gets passed on to your customers. This trust is invaluable in converting visitors into loyal customers and advocates for your brand. Unlike paid advertising where the benefits stop as soon as you stop paying, SEO offers a more cost-effective and enduring marketing strategy. It's an investment that keeps on giving. The ROI on SEO can be significantly higher over time, making it a smart choice for businesses looking to maximize their marketing budget.

A primeira forma de come?ar de maneira gratuita é através do YouTube. Além de todas as plataformas citadas no artigo, em minha experiência eu me identifico muito com o Google Skillshop, uma vez que o próprio Google explica sobre. Mas também me identifico com a ferramenta SEMRUSH e seus conteúdos.

Start with the basics. It's important to understand the core concepts. This includes things like keyword research, on-page optimization, and link building. There are many great resources available online. SEO Basics: Get hands-on experience. The best way to learn SEO is to put your knowledge into practice. Start by optimizing your own website or blog for your target keywords. Stay up-to-date. The world of SEO is constantly changing, so it's important to stay up-to-date with the latest trends and algorithms. This means reading industry blogs and articles, attending webinars and conferences, and networking with other SEO professionals. Be patient. SEO is a long-term game. It takes time and effort to see results.

“If a search engine can’t understand your site, then it can’t deliver your site to a human.” I said this once to a client and I could literally see the lightbulb go on. Plus, I’m a sucker for a great “if/then” statement ??

SEO is like a librarian for the web. Your website is a book in a vast library, and SEO helps the librarian (search engine) find and recommend it to readers (users). It's about making your site's cover (homepage) attractive and its content clear and engaging. Good SEO ensures your site stands out in the digital library, drawing users to visit and read.

SEO is the share of voice for the digital space that your brand shows up for. Whether it’s search engines like Google or Bing, YouTube, social media applications, and other online services. SEO is built around four pillars. Technical, Local, Content and Research. All work together to build your digital presence for your desired audience.

If the search engines can't find you, neither can anyone else. That is the power of SEO. Invisibility is not a super power in the world of internet marketing.

When explaining SEO leadership, start with the customer. Ultimately, everything SEO managers do works on the principle of how to get the information customers are searching for to them as efficiently as possible. The nuts and bolts can be technical and complicated, which can be overwhelming sometimes for stakeholders. But focusing things around customers and the downstream impact your decisions will make on the business will help you get support from leadership on your projects.

Think of SEO as making your website a popular hangout spot. It's about making your site easy to find on Google when people search for stuff you talk about or sell. By using the right words and organizing your site well, you make it more likely for people to find you instead of your competition. It’s not just about being seen; it’s also about creating a cool place that people want to visit and share with their friends. This helps you get more visitors without having to pay for ads all the time.

Strategically SEO is critical to diversify your customer acquisition channels, reduce CAC and feed all other pixels with high intent data to create better audiences. When Meta has a global shutdown, when audiences are too cold, when it gets too expensive in the cookieless era, you're going to wish you invested in SEO years ago. SEO is not only the channel with arguably the lowest CAC in the long run, it's also one of the most efficient channels to get new customer revenue