How can you expand your speaking opportunities beyond your current industry or field?

1 Identify your core message

The first step to expanding your speaking opportunities is to identify your core message and value proposition as a speaker. What is the main idea or theme that you want to communicate to your audience, regardless of their background or industry? What is the unique perspective or approach that you offer, based on your personal or professional experience? Your core message should be clear, concise, and compelling, and it should resonate with a wide range of listeners. It should also align with your purpose and passion as a speaker, and reflect your authentic voice and style.

3 Adapt your content and delivery

The third step is to adapt your content and delivery to suit the specific needs and expectations of your new market and platform. You may need to tweak your title, introduction, outline, examples, stories, or call to action, depending on the context and purpose of your speaking opportunity. You may also need to adjust your tone, language, humor, or visuals, depending on the culture and preferences of your audience. You should always do your homework and research the background, interests, challenges, and goals of your listeners, and tailor your content and delivery accordingly.

4 Showcase your credibility and value

The fourth step is to showcase your credibility and value as a speaker to your new market and platform. You can do this by creating a professional and attractive speaker profile, website, or portfolio, that highlights your expertise, experience, testimonials, and previous speaking engagements. You can also create and share valuable and engaging content, such as blog posts, podcasts, videos, or social media posts, that demonstrate your knowledge, skills, personality, and core message. You can also leverage your existing network and audience, and ask them to spread the word, write reviews, or give referrals.

5 Seek feedback and improvement

The final step is to seek feedback and improvement from your new market and platform. You can do this by asking for evaluations, ratings, comments, or suggestions from your audience, organizers, or peers, after your speaking opportunity. You can also monitor and measure the results and outcomes of your speaking opportunity, such as leads, sales, conversions, or impact. You should always be open to learning and growing as a speaker, and use the feedback and data to refine your core message, value proposition, content, and delivery, and to identify new opportunities and challenges.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?