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How can you expand your network at events using existing relationships?

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Networking is one of the most valuable skills for event producers, as it can help you find new opportunities, collaborators, sponsors, and clients. However, networking can also be challenging, especially if you are new to the industry or attending a large event with many strangers. How can you expand your network at events using existing relationships? Here are some tips to help you leverage your current contacts and make meaningful connections at events.

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Wally McCarthy ??

I Help You Get Clients & Jobs Faster with LinkedIn Strategies & Profile Optimisation | LinkedIn Profile Optimisation |…

1 Identify your goals

Before you attend an event, think about what you want to achieve from networking. Do you want to meet potential partners for a specific project? Do you want to learn from experts in a certain field? Do you want to showcase your portfolio or pitch your services? Having a clear goal will help you focus your efforts and prioritize your interactions. It will also help you craft a concise and relevant introduction that highlights your value proposition and interests.

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Víctor Manuel González Noriega

NPI Engineer, Innovation Champion, AI Trainer, Tech Product Designer, and Project Manager Lead.
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I think is the main objective you must have to define, as it will guide you to establish a plan to execute on networking meetings to get the most if it. Like if you want to share your project, get new sataff, sale of services, etc.

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2 Research the attendees

Once you have your goal in mind, do some research on the event and the attendees. Find out who is speaking, exhibiting, sponsoring, or organizing the event, and see if anyone matches your criteria. You can also use social media, event apps, or online platforms to browse the profiles of other attendees and identify those who share your background, industry, or goals. Make a list of the people you want to meet and learn something about them, such as their latest projects, achievements, or challenges.

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Víctor Manuel González Noriega

NPI Engineer, Innovation Champion, AI Trainer, Tech Product Designer, and Project Manager Lead.
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If you are getting into a congress or a fair to meet with industry leaders, the best way to get in touch is doing some research of who are they and what they do recently, so you can get confidence faster and ask the best advice. It can work for visiting stands, and companies.

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3 Reach out to your contacts

One of the easiest ways to expand your network at events is to use your existing relationships as a bridge. Reach out to your contacts who are attending the event or who know someone who is, and ask them for introductions or recommendations. You can also ask them to join you at the event or to invite you to their circles. Having a mutual connection can help you break the ice, build trust, and start a conversation with a new contact. It can also show that you are proactive, curious, and well-connected.

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Wally McCarthy ??

I Help You Get Clients & Jobs Faster with LinkedIn Strategies & Profile Optimisation | LinkedIn Profile Optimisation | LinkedIn Consultant | Ghostwriter | LinkedIn Specialist
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The best way to connect with people at an event is to use the LinkedIn QR code, they are instantly added to your network. Post event, follow up with a message to kick off the relationship building. Here is how you can access LinkedIn QR code: 1. Tap the QR code in the Search bar at the top of your LinkedIn homepage. 2. You can to save a copy of your QR code to your mobile device's photo gallery.

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Víctor Manuel González Noriega

NPI Engineer, Innovation Champion, AI Trainer, Tech Product Designer, and Project Manager Lead.
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Is good practice to share and invite your colleagues and friends to networking events, some times they will get you in touch with great people. Event some clients, and your soul do the same for them.

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4 Be a connector

Another way to use your existing relationships to network is to be a connector yourself. If you meet someone who could benefit from knowing someone else in your network, offer to introduce them or to share their contact information. This will help you create value for both parties, establish yourself as a resourceful and generous person, and strengthen your relationships with both contacts. You can also ask them to return the favor and introduce you to someone they know who could help you with your goal.

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5 Follow up and stay in touch

Networking does not end when the event is over. To make the most of your new connections, you need to follow up and stay in touch with them. Send a personalized email or message within 24 hours of meeting them, thanking them for their time, reminding them of your conversation, and suggesting a next step. For example, you could invite them to a coffee meeting, send them a relevant article, or ask them for feedback on your work. Keep the communication going until you build a solid relationship and find ways to collaborate or support each other.

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Víctor Manuel González Noriega

NPI Engineer, Innovation Champion, AI Trainer, Tech Product Designer, and Project Manager Lead.
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The follow up, is a great way to convert the contact with new people to a solid meeting, as the often get to know you more they will thrust the relationship. You can add them on your social networks like linkedin.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Víctor Manuel González Noriega

NPI Engineer, Innovation Champion, AI Trainer, Tech Product Designer, and Project Manager Lead.
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The best way to be remembered is by providing value to others, as not all are willing to buy to unknown people. The need to trust your capabilities or company.

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How can you expand your network at events using existing relationships?

1

2

3

4

5

6

1 Identify your goals

2 Research the attendees

3 Reach out to your contacts

4 Be a connector

5 Follow up and stay in touch

6 Here’s what else to consider

Event Production

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How can you expand your network at events using existing relationships?

1

2

3

4

5

6

1 Identify your goals

2 Research the attendees

3 Reach out to your contacts

4 Be a connector

5 Follow up and stay in touch

6 Here’s what else to consider

Event Production

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