How can you evaluate your personal brand in the workplace?

Over communicate. What I learned from a junior leader. He was not a natural leader at all, and his English wasn’t that great, but because of that he spent a lot of time over communicating. He went overboard making sure everyone knew the reasons and expectations of every particular policy, procedures and issue. It worked well for him, and taught me that I needed to practice more over communication.

Always work on your brand and keep asking people for feedback. Always keep on improving in making your brand. Always be unique, confident and stylish.

Logoworks by Franco Paolo S. Yap is a logo design service that provides a certain value - such as objectives, aesthetics, progression, and adaptability, that will thrive into a "belief", or what we call "Brand"

Also, market evaluation and competition would be important for what will make your brand more competitive. Otherwise, it might be a waste of time.

The first step to evaluating your personal brand is to define it. What do you want people to think of you when they hear your name? What are your unique skills and talents? What are your values and goals? Once you have a clear understanding of your brand, you can start to assess how well you are communicating it to others.

One of the best ways to evaluate your personal brand is to seek feedback from others. Ask your colleagues, managers, and mentors for their honest opinions about your strengths and weaknesses. Are you seen as a leader? A team player? A creative thinker? A problem solver? Once you have a good understanding of how others perceive you, you can start to make changes to your brand accordingly.

Here are some ways to seek feedback: - Send anonymous questionnaires to those you are seeking feedback from. This allows respondents to feel more comfortable and open in their responses, knowing that their feedback will remain anonymous. - Offer mutual feedback opportunities to people in your circle who might be open to providing and receiving feedback. Emphasize the value of both constructive criticism and praise, as they both contribute to personal and professional growth. Remember, seeking feedback is a valuable tool for improvement and growth. By creating a safe and open environment for feedback, you can foster a culture of continuous learning and development.

You can also seek feedback from those you have worked with You can even survey to understand what you are doing wrong or what you need to improve upon This is valuable data that can help you grow faster

Expand your network both within and outside the organization. Building relationships with colleagues, mentors, and professionals in your industry contributes to a positive personal brand.

This should be done in the original step of defining the brand before entering the market. You should never move to even step to without due diligence.

It can also be helpful to compare and contrast your personal brand to that of others in your industry or field. What are the common traits and characteristics of successful professionals in your field? How does your brand compare to theirs? By understanding the norms and expectations of your industry, you can better position yourself to stand out from the crowd.

I agree with Igor to a degree, if we look at it on a macro level especially. If your personal brand is a product, then the 'discovery' phase would contain seeking feedback and compare/contrast. On a micro level, these steps might be sequential or most likely parallel and iterative.

Your personal brand is not static; it should evolve as you grow and develop your skills. Make sure that your resume, LinkedIn profile, and other online presence accurately reflect your current brand. Update your profile regularly to showcase your latest accomplishments and skills.

Consistency is key; it ensures your brand remains recognisable and reliable. This means regularly reflecting on whether your actions and communications, be it professionally or personally, align with your core messaging. Every interaction, whether conscious or subconscious, is an opportunity to reinforce your brand. Consider how your brand is perceived in different scenarios and adjust your approach to maintain consistency. This continuous cycle of presentation, observation, and refinement helps in effectively maintaining and pushing your personal brand in the workplace. Ok, that's all.

Your personal brand is not just about who you are; it's also about how you communicate that to others. How do you present yourself in meetings? In emails? On social media? Make sure that your communication style is consistent with your brand and that it reflects your professionalism and expertise.

Finally, it's important to monitor your personal brand over time. How are people reacting to your brand? Are you getting the results you want? If not, what changes can you make? By continuously evaluating and improving your brand, you can ensure that it is always working to your advantage.

Be authentic: Your personal brand should be authentic and true to yourself. Don't try to be someone you're not, as this will only backfire. Be consistent: Your personal brand should be consistent across all platforms. Make sure that your message is clear and consistent across your resume, LinkedIn profile, social media, and other online presence. Be persistent: It takes time to build a strong personal brand. Don't get discouraged if you don't see results overnight. Just keep working at it and you will eventually achieve your goals.