How can you evaluate content for brand alignment?

2 Use a content scorecard

A content scorecard is a tool that evaluates the quality and effectiveness of your content based on specific criteria and goals. You can create your own or use a template to measure brand alignment. This scorecard typically consists of four categories - relevance, clarity, accuracy, and engagement - each with a set of questions or indicators that you can rate on a scale of 1 to 5 or use a checklist to mark as yes or no. To assess brand alignment, you should ask questions such as: does the content match the audience's needs, interests, and pain points? Is it easy to read and understand? Is it factual, reliable, and credible? Does it capture and hold the audience's attention? Does it elicit an emotional response or call to action? Does it encourage interaction and feedback? By using a content scorecard, you can ensure that your content is aligned with your brand's mission, vision, values, voice, tone, style, standards, and policies.

4 Use feedback and reviews

Feedback and reviews are another way to evaluate your content for brand alignment. You can collect feedback and reviews from different sources such as your customers, prospects, employees, partners, influencers, and peers. You can use surveys, polls, interviews, testimonials, ratings, comments, and social media mentions to gather feedback and reviews on your content. You can use feedback and reviews to measure how well your content meets your audience's expectations, needs, and preferences, how well your content communicates your brand's value proposition and personality, and how well your content builds trust, loyalty, and advocacy for your brand.

5 Use a content calendar

A content calendar is a tool that helps you plan, organize, and schedule your content creation and distribution across different channels and platforms. A content calendar can help you evaluate your content for brand alignment by providing you with a visual overview of your content strategy, goals, and performance. You can use a content calendar to ensure that your content is aligned with your brand's objectives, themes, and campaigns, that your content is diversified and balanced across different formats, topics, and stages of the buyer's journey, and that your content is timely, relevant, and consistent.

6 Use a content style guide

A content style guide is a document that provides specific rules and guidelines for creating and editing your content. A content style guide can help you evaluate your content for brand alignment by ensuring that your content follows the same standards and conventions across different channels and platforms. A content style guide should cover aspects such as grammar, punctuation, spelling, capitalization, abbreviations, acronyms, numbers, dates, citations, references, headings, lists, tables, images, links, and formatting. A content style guide should also include examples and best practices for applying your brand's voice, tone, and style to your content.