While SEO is important for increasing your traffic and ranking, you should not forget that your primary goal is to inform, educate, or entertain your human readers. Therefore, you need to write content that is original, accurate, engaging, and easy to read. You can use tools like Hemingway Editor, Grammarly, or Yoast SEO to check and improve your content's readability, grammar, spelling, and style. You also need to write content that is structured, formatted, and organized for both humans and bots. This means using subheadings, bullet points, short paragraphs, images, videos, and other elements that break up your text and make it more scannable and appealing. You also need to use HTML tags, meta tags, alt text, schema markup, and other code elements that help search engines understand and index your content.