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How can you ensure your franchise training program grows with your business?

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A franchise training program is essential for ensuring the quality and consistency of your brand, products, and services across your network. However, as your business grows and evolves, so should your training program. How can you make sure your franchise training program adapts to your changing needs and goals? Here are some tips to help you.

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Emmanuel JURY

Expert in Organized Networks FFF, FCA and Real Estate CEIF , member of the Entreprendre network, Croissance Plus and…
Karl Dietrich

Supporting clients in achieving transformative growth and unleashing potential. Strategic Partner | Interim-Managing…
Benjamin J. Gomez, PMP?, CFE

Product Management | Management Consulting | Venture Capital | Recognized as Hispanic Executive 30 Under 30 | MBA…

1 Assess your current program

The first step is to evaluate your existing training program and identify its strengths and weaknesses. You can use various methods, such as surveys, feedback, audits, and performance indicators, to measure the effectiveness and relevance of your training content, methods, and outcomes. You should also consider the feedback and needs of your franchisees, trainers, and customers, as they are the main stakeholders of your training program.

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Nguyen Thuc Khoa

CMA (Aust), CPIA, CGBA | Forbes Under 30 Vietnam | Training Strategic Finance for Entrepreneurs | Chairman ERIC Capital
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Chúng t?i th??ng l?y y ki?n kh?o sát ??nh k? ? các m?c th?i gian khác nhau: ngay sau khi v?a ?ào t?o, sau ?ó 1 tháng, và sau ?ó 3 tháng ?? xem kh? n?ng ?ng d?ng ki?n th?c vào th?c t? ra sao. Chúng t?i c?ng t? ch?c các mini test ?? ki?m tra m?c ?? ti?p thu c?a ng??i h?c và nhi?u ph??ng pháp khác

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Ifham Razie

Hospitality Bedding Specialist @ Hypnos Beds | Huxberry Beds | Sales, Marketing, Hospitality MENA & APAC
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Nurturing your franchise training program is like cultivating a close friendship. Regular check-ins with franchisees provide valuable feedback, keeping the program responsive. Flexibility in modules and tech tools adapt to growth. Adaptable platforms foster mutual growth, much like old friends evolving together. Feedback is the heartbeat of improvement, aligning with market trends. Encouraging a learning culture mirrors shared interests. Collaborative efforts with franchisees resemble a close-knit family. Customization acknowledges individuality, and future-proofing ensures resilience. This approach creates a dynamic connection, aligning with the evolving needs of your franchise family.

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2 Update your content and standards

Based on your assessment, you should update your training content and standards to reflect your current business objectives, best practices, and customer expectations. You should also align your training program with your franchise agreement, operations manual, and quality assurance policies. Your training content and standards should be clear, concise, and consistent across your franchise network. You should also review and revise them regularly to keep them up to date.

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Emmanuel JURY

Expert in Organized Networks FFF, FCA and Real Estate CEIF , member of the Entreprendre network, Croissance Plus and Conseil Quebecois de la Franchise
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Vous devez surtout travailler la formation continue qui s'adapte à chaque partenaire que ce soit au niveau du rythme que du contenu . La formation continue peut faire prendre du CA supplémentaire , l'enjeu est bien là .

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Nguyen Thuc Khoa

CMA (Aust), CPIA, CGBA | Forbes Under 30 Vietnam | Training Strategic Finance for Entrepreneurs | Chairman ERIC Capital
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??nh k? chúng t?i ph?i nang c?p và c?i thi?n các n?i dung bài gi?ng cho phù h?p v?i s? thay ??i c?a th? tr??ng, nh?t là các n?i dung ?ào t?o v? bán hàng, marketing. V? quy trình thì chúng t?i c?ng liên t?c rà soát ?? tìm ra nh?ng c?i ti?n t?t h?n ?? ??a vào n?i dung ?ào t?o m?i. ?i?u này s? giúp chúng t?i t?o ra ???c l?i th? c?nh tranh v?i ??i th?

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3 Use a variety of methods and formats

Your franchise training program should not be limited to one method or format. You should use a variety of methods and formats to suit different learning styles, preferences, and needs of your franchisees and trainers. For example, you can use online courses, webinars, videos, podcasts, manuals, guides, checklists, quizzes, games, simulations, and mentoring. You should also balance between theoretical and practical training, and between initial and ongoing training.

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Karl Dietrich

Supporting clients in achieving transformative growth and unleashing potential. Strategic Partner | Interim-Managing Director | Development Specialist
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The contents of your training should not need to evolve, except for new updates, upgrades or business essential tools and systems upgrades. You have a business model that is proven, proof of concept works and therefore training follows the standards expected by the brand. When training has to incorporate international expansion, certain dynamics and expectations of attendance and access to tools needs to align for a support process equal to original standard of training. Franchising is not meant to be complicated. Find your product, prove it works, stick to it and coach everyone who joins you as a franchisee in how to replicate the successes. Too simple? Not in my view.

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4 Implement a feedback system

A feedback system is crucial for ensuring the quality and improvement of your franchise training program. You should collect and analyze feedback from your franchisees, trainers, and customers on a regular basis. You should also use feedback to identify gaps, issues, and opportunities for enhancement. You should also communicate the results and actions of your feedback system to your franchise network and encourage their participation and input.

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Benjamin J. Gomez, PMP?, CFE

Product Management | Management Consulting | Venture Capital | Recognized as Hispanic Executive 30 Under 30 | MBA Candidate at The University of Texas at Dallas
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I agree. There should be regularly scheduled periods where a team is evaluating the results of their current training programs and assessing where opportunities lie to improve the content. It would also be prudent to engage franchise owners in this evaluation process to garner real-time feedback on the proposed improvements and their effectiveness. Without some sort of feedback system to measure the usefulness of training content, the effort exerted to creates their resources will end up on a bookshelf collecting dust.

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5 Provide support and recognition

Your franchise training program should not only teach your franchisees the skills and knowledge they need to run your business, but also support and motivate them to achieve their goals. You should provide them with adequate resources, tools, and guidance to help them apply what they learn. You should also recognize and reward their achievements and progress, and celebrate their successes. You should also foster a culture of learning and collaboration among your franchise network.

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6 Monitor and evaluate your results

The final step is to monitor and evaluate the results of your franchise training program and how it impacts your business performance and growth. You should use relevant metrics and indicators, such as sales, customer satisfaction, retention, loyalty, referrals, compliance, and innovation, to measure the outcomes and benefits of your training program. You should also use the results to adjust and improve your training program as needed.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you ensure your franchise training program grows with your business?

1

2

3

4

5

6

7

1 Assess your current program

2 Update your content and standards

3 Use a variety of methods and formats

4 Implement a feedback system

5 Provide support and recognition

6 Monitor and evaluate your results

7 Here’s what else to consider

Franchising

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How can you ensure your franchise training program grows with your business?

1

2

3

4

5

6

7

1 Assess your current program

2 Update your content and standards

3 Use a variety of methods and formats

4 Implement a feedback system

5 Provide support and recognition

6 Monitor and evaluate your results

7 Here’s what else to consider

Franchising

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