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How can you ensure a content brief is clear and consistent?

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A content brief is a document that outlines the goals, requirements, and expectations for a content project. It helps content creators, editors, and stakeholders to align on the purpose, scope, and tone of the content, and to avoid confusion, delays, and revisions. However, a content brief is only effective if it is clear and consistent. How can you ensure that your content briefs communicate your vision and instructions clearly and consistently? Here are some tips to follow.

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Ayushi Bansal ??

Helping Founders & Coaches | Personal branding & ghostwriting | 10+ clients served across 3 continents | Book a 1:1…

1 Define your audience

The first step to creating a clear and consistent content brief is to define your audience. Who are you writing for? What are their needs, pain points, and preferences? How do they consume and interact with content? What are their goals and challenges? By answering these questions, you can tailor your content brief to address the specific needs and expectations of your audience, and to ensure that your content is relevant, engaging, and valuable to them.

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Ayushi Bansal ??

Helping Founders & Coaches | Personal branding & ghostwriting | 10+ clients served across 3 continents | Book a 1:1 call.??
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Creating for EVERYONE = Creating for NO ONE. So make sure you have a clear target audience in your content brief to create content that reaches the right audience every time you press PUBLISH.

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Bruna Cecílio

Consultora SEO | Especialista SEO | Coordenadora de Conteúdo
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To better understand what your ideal client wants, it is worth applying questionnaires with those who are already your clients or even potential clients online. Extra tip for getting the answers you want: - Publicize the survey on the brand's social media profile; - Disclose in Facebook groups where your ideal client is; - Offer a gift, like a download or a discount coupon, to everyone who answers it.

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2 Set your objectives

The next step to creating a clear and consistent content brief is to set your objectives. What are you trying to achieve with your content? What are the key messages and calls to action you want to convey? How will you measure the success of your content? By defining your objectives, you can provide a clear direction and focus for your content, and to ensure that your content is aligned with your overall strategy and goals.

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Ayushi Bansal ??

Helping Founders & Coaches | Personal branding & ghostwriting | 10+ clients served across 3 continents | Book a 1:1 call.??
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Do you know your teachers used to set some objective for each lesson they taught you in school? It was to ensure that whatever content they produce fulfils the underlying objective they have in mind.

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3 Specify your requirements

The third step to creating a clear and consistent content brief is to specify your requirements. What are the technical and editorial specifications for your content? What are the format, length, style, tone, and voice of your content? What are the keywords, sources, and references you want to use or avoid? What are the deadlines, deliverables, and feedback processes for your content? By outlining your requirements, you can provide clear and consistent instructions and expectations for your content, and to ensure that your content meets the quality and consistency standards.

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4 Use templates and tools

The fourth step to creating a clear and consistent content brief is to use templates and tools. Templates and tools can help you structure and organize your content briefs, and to ensure that you cover all the essential elements and details. Templates and tools can also help you save time and effort, and to maintain a consistent format and style across your content briefs. You can use existing templates and tools, or create your own based on your specific needs and preferences.

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5 Review and refine

The final step to creating a clear and consistent content brief is to review and refine. Before you send or share your content brief, you should review it for clarity, accuracy, and completeness. You should check for any errors, gaps, or ambiguities in your content brief, and make sure that it is easy to understand and follow. You should also refine your content brief based on the feedback and input from your content team and stakeholders, and make sure that everyone is on the same page and agrees on the content brief.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you ensure a content brief is clear and consistent?

1

2

3

4

5

6

1 Define your audience

2 Set your objectives

3 Specify your requirements

4 Use templates and tools

5 Review and refine

6 Here’s what else to consider

Content Strategy

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How can you ensure a content brief is clear and consistent?

1

2

3

4

5

6

1 Define your audience

2 Set your objectives

3 Specify your requirements

4 Use templates and tools

5 Review and refine

6 Here’s what else to consider

Content Strategy

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感谢您的反馈

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