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How can you ensure the consistency of your curated content with your blog's voice?

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Content curation is a valuable strategy for content marketing, as it allows you to share relevant and useful information from other sources with your audience. However, you also need to make sure that your curated content matches your blog's voice, tone, and style, so that you can maintain your brand identity and credibility. How can you ensure the consistency of your curated content with your blog's voice? Here are some tips to help you.

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1 Define your voice

Before you start curating content, you need to have a clear idea of what your blog's voice is. Your voice is the personality and tone that you use to communicate with your audience, and it should reflect your brand values, goals, and mission. To define your voice, you can ask yourself questions such as: Who is your target audience? What are their needs, challenges, and interests? How do you want them to feel when they read your content? What are the key messages and values that you want to convey? How do you want to differentiate yourself from your competitors? You can also use adjectives, examples, and guidelines to describe your voice and make it consistent across your content.

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Deborrah Ashley, MBA

Marketing & Growth Strategy | Campaigns, Program Development, and GTM Plans | Speaker & Trainer
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To help me stay on brand, I have identified several ways to differentiate myself when defining the voice of my blog and newsletter. 1. Bring a fresh, unique perspective that others in the industry are not discussing. 2. Develop your blog around one main topic. 3. I go deep with one main insight per topic/issue.

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Manish Rohit

Startup Consultant | Digital Marketing Expert | Helping Businesses Scale Digitally
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To ensure the consistency of your curated content with your blog's voice, select content that aligns with your blog's themes, values, and tone. Develop and follow editorial guidelines that define your blog's style, voice, and key messaging. When curating content, adapt it to match these guidelines, ensuring it resonates with your audience and maintains the unique personality of your blog. Regularly review and refine your content curation strategy to keep it aligned with your blog's objectives and voice.

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Ruuchi Rathorr

?? ?? Innovative Payments Leader | ?? TEDx Speaker | Women Empowerment Activist | Exploring Spirituality | Finding Purpose in Life| Empowering People ??
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Content Selection Criteria: Develop criteria for selecting content that aligns with your blog’s voice. This includes the type of topics you cover, the style of writing, and the values you want to convey. Stick to these criteria rigorously. Consistent Formatting: Use a consistent format for presenting curated content. This could involve specific headings, font styles, or layout patterns. A uniform format helps reinforce your blog's identity. Review and Reflect: Periodically review your curated content to ensure it’s still in line with your blog’s voice. As your blog evolves, you may need to adjust your selection criteria and curation methods.

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Leander Rappmann

KI-Automatisierung für F?rdermittelberatungen | 80 % Workflow-Optimierung mit AI
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Voice Guidelines: Develop a document detailing your voice's characteristics, useful for both creation and curation. Content Checklist: Create a checklist for curating content that includes voice compatibility, audience relevance, and alignment with brand values. Feedback Loop: Regularly gather feedback from your audience on the curated content to ensure it resonates and maintains your blog's voice. Defining your voice is the first step, but these strategies help maintain consistency, ensuring every piece of content, curated or original, feels like a seamless part of your brand narrative. Remember, consistency in voice solidifies brand identity and builds trust with your audience.

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José Calasanz

Social listening | conteúdo e planejamento | Creative Data Strategist | Consumer Insights | Business Intelligence
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Escreva como você fala. Essa é uma boa maneira de encontrar a sua voz. Cada um tem um jeito de falar e muitas vezes a gente tenta escrever de uma forma que n?o condiz com a nossa personalidade. Quando você escreve do jeito que você fala, você está colocando em texto a sua personalidade e é ela que faz o leitores quererem voltar para ler mais.

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2 Choose relevant sources

Once you have defined your voice, you need to select sources that are relevant to your niche, audience, and goals. You don't want to curate content that is off-topic, outdated, inaccurate, or low-quality, as this will damage your reputation and trustworthiness. You also want to avoid sources that have a conflicting or incompatible voice with yours, as this will create confusion and inconsistency for your readers. To choose relevant sources, you can use tools such as Google Alerts, Feedly, Pocket, or BuzzSumo to find and filter content based on keywords, topics, domains, or influencers. You can also use social media, forums, blogs, or newsletters to discover and follow sources that are popular and authoritative in your industry.

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3 Add your commentary

One of the most important ways to ensure the consistency of your curated content with your blog's voice is to add your own commentary, analysis, or opinion to the content that you share. This will help you to provide context, value, and insight to your audience, as well as to showcase your expertise, perspective, and personality. You can add your commentary in different ways, such as: introducing the content with a summary, question, or hook; highlighting the main points, quotes, or statistics from the content; explaining how the content relates to your niche, audience, or goals; adding your own examples, stories, or tips to the content; or concluding the content with a call to action, recommendation, or takeaway.

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Chandini Ann Khanna

Dynamic Freelance Content Writer and Strategist Emotional Intelligence Master Practitioner - Elevating Soft Skills Mastery
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Adding my life experiences and "stories" of people I have met along the way, is a great way to add depth, relatability, and a genuine touch to content.

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José Calasanz

Social listening | conteúdo e planejamento | Creative Data Strategist | Consumer Insights | Business Intelligence
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O seu comentário é o que torna único o seu blog, porque a mídia foi feita para você ter voz, ent?o é fundamental entender isso ao escrever.

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4 Format your content

Another way to ensure the consistency of your curated content with your blog's voice is to format your content according to your style, preferences, and standards. You want to make sure that your curated content is easy to read, scan, and understand for your audience, as well as to align with your brand identity and design. You can format your content in different ways, such as: using headings, subheadings, lists, or bullet points to organize your content; using fonts, colors, images, or videos to enhance your content; using quotes, citations, or links to credit your sources; using tags, categories, or labels to classify your content; or using tools, plugins, or widgets to display your content.

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Daniel Casta?o Rivas
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Estructura sugerida: → Título atractivo (H1) → Introducción → índice (opcional) Cuerpo del post: → Desarrollo → Argumentos → Cifras y sus fuentes → Imágenes y multimedia Cierre: → Resumen → Conclusión → Biografía del autor → Llamada a la acción

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Maren Dinges

Texte, so juicy wie ein ?? Copywriterin für Blogs, LinkedIn und Landing Pages
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Die wenigsten lesen einen Blogartikel von Anfang bis Ende. H?ufig sind sie auf der Suche nach einer spezifischen Information. Jeder Absatz in einem Blogartikel sollte ein Thema fokussieren und es von Anfang bis Ende abbilden. So ist der Use Case besonders effektiv. Darüber hinaus: Kurze und pr?gnante Abs?tze verbessern die Lesbarkeit und reduzieren Komplexit?t.

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5 Edit your content

The final step to ensure the consistency of your curated content with your blog's voice is to edit your content for grammar, spelling, punctuation, and clarity. You want to make sure that your curated content is free of errors, mistakes, or typos, as this will affect your credibility and professionalism. You also want to make sure that your curated content is clear, concise, and coherent, as this will improve your readability and engagement. You can edit your content in different ways, such as: reading your content aloud, backwards, or from a different device; using tools, apps, or software to check your content for errors or suggestions; or asking someone else to proofread your content for feedback or improvement.

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José Calasanz

Social listening | conteúdo e planejamento | Creative Data Strategist | Consumer Insights | Business Intelligence
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O chathpt tem sido um bom corretor de textos, porque ele identifica onde est?o os erros de acentua??o e concordancia. Ele tem sido um aliado na cria??o de textos

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Stefan Fehr

Build employee friendly AI workflows in minutes | ModernIQs
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Honestly, to me, a lot of these articles seem to be not really relevant to the AI age anymore. Consider this: We created a system that you can train, to use your own writing style and tone of voice across all your articles. Soon, we are going to implement branding too, and you can create everything in one click. With a good system, all these tasks should not be necessary anymore.

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Ria Gupta

Digital Marketing Strategist at The Free Press Advertising | Content Creator | Empowering Brands for Online Growth
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It is important to ensure that your brand kit is readily available to those responsible for disseminating the messaging. While AI aids in rapid content creation, it's crucial to acknowledge that the brand tone may differ from what AI generates. Establishing specific adjectives that define your brand tone is vital. Clearly communicating these objectives to the relevant team ensures brand consistency.

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Hanna Buklieieva

Associate Marketing Manager IP and R&D at Evalueserve
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Maintaining the voice of your blog while curating content is an art form that demands more than just a keen eye for relevant information. It's about fiercely guarding your blog's unique essence—witty, scholarly, or downright quirky—against the dilution of indiscriminate content aggregation. Crafting editorial guidelines isn't just bureaucratic red tape; it's about etching the soul of your blog into every piece you share. Personalizing curated content is not just an added commentary; it's your stamp of authenticity, ensuring every word resonates with your signature tone. And let's not gloss over the presentation; it's the wardrobe that dresses your content, making it unmistakably yours.

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How can you ensure the consistency of your curated content with your blog's voice?

1

2

3

4

5

6

1 Define your voice

2 Choose relevant sources

3 Add your commentary

4 Format your content

5 Edit your content

6 Here’s what else to consider

Content Marketing

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How can you ensure the consistency of your curated content with your blog's voice?

1

2

3

4

5

6

1 Define your voice

2 Choose relevant sources

3 Add your commentary

4 Format your content

5 Edit your content

6 Here’s what else to consider

Content Marketing

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