How can you ensure brand voice consistency in SEM campaigns?

1 Define your brand voice

Before you start writing any SEM copy, you need to have a clear and consistent definition of your brand voice. This means identifying the tone, style, language, and emotions that reflect your brand identity and resonate with your target audience. You can use a brand voice chart, a style guide, or a persona to document your brand voice and share it with your team. This will help you align your SEM copy with your brand voice and avoid confusion or inconsistency.

2 Use your brand voice keywords

One way to infuse your brand voice into your SEM copy is to use keywords that match your brand voice. These are words or phrases that capture the essence of your brand voice and help you communicate your value proposition and benefits. For example, if your brand voice is friendly, casual, and humorous, you might use keywords like "fun", "easy", "awesome", or "wow". You can also use modifiers, adjectives, and adverbs to add more flavor and personality to your keywords. For example, instead of "best deal", you might say "incredible deal" or "amazing deal".

5 Train and review your team

Finally, if you have a team of writers, editors, or marketers working on your SEM campaigns, you need to train and review them regularly. You need to make sure they understand and follow your brand voice guidelines, use your brand voice keywords, adapt your brand voice to the platform, and test and measure your brand voice. You can also use tools like Grammarly, Hemingway, or CoSchedule to check and improve your SEM copy quality and readability. By training and reviewing your team, you can ensure brand voice consistency and coherence in SEM campaigns.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?