How can you ensure accurate and complete data from user interactions?
Data is the fuel of data engineering, but not all data is created equal. Data quality is a crucial factor that affects the reliability, validity, and usability of data for analysis, reporting, and decision making. User interactions, such as clicks, views, searches, ratings, purchases, and feedback, are a rich source of data that can reveal insights into user behavior, preferences, and satisfaction. However, collecting and processing user interaction data is not a straightforward task. It involves various challenges and risks, such as missing, incomplete, inaccurate, inconsistent, or duplicated data, as well as privacy and security issues. How can you ensure accurate and complete data from user interactions? In this article, we will discuss some best practices and techniques that can help you improve your data collection and data quality processes.
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Ricardo CácioData & AI | Top Data Engineering Voice | Top Data Analytics Voice | Top Business Intelligence Voice | Microsoft and…
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Xhorxhina TarajCloud Advisor @Accenture Microsoft Business Group | Data & AI Innovator | Top Linkedin Voice (2x) | Hackathon…
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Hasan Javaid MalikTop Data Engineering Voice | CX Analytics & VOC @ Jazz | Databricks & Microsoft Certified | xMatas Group