How can you ensure accuracy and freshness in your curated content?

To ensure accuracy and freshness in curated content, implement a rigorous vetting process. Regularly update your sources list, prioritizing reputable and frequently updated outlets. Use advanced tools for real-time monitoring of trending topics and news. Cross-check facts from multiple credible sources. For topical relevance, align content with current events and industry developments. Integrate audience feedback loops for real-time insights. Finally, schedule periodic reviews of your content repository to replace outdated materials, ensuring your curation remains accurate, relevant, and fresh.

Ensure accuracy and freshness in curated content by regularly updating sources, verifying information, citing reputable references, and staying current with industry trends and developments.

Effective content curation begins with a clear vision—know the type, purpose, and fit into your strategy. Set criteria like source, topic, format, tone, length, and value to sift through and prioritize, excluding irrelevant or low-quality content. Your curation strategy should align seamlessly with your goals.

To ensure accuracy and freshness in curated content - Regularly update sources, choosing reputable and current ones. - Fact-check information before sharing. - Stay abreast of industry trends and news. - Use tools for content discovery and trend monitoring. - Encourage audience feedback to spot inaccuracies. - Regularly review and refresh content to keep it relevant and accurate.

To ensure accuracy and freshness in curated content, implement a rigorous vetting process. Regularly update your sources list, prioritizing reputable and frequently updated outlets. Use advanced tools for real-time monitoring of trending topics and news. Cross-check facts from multiple credible sources.

Fact check is a very crucial factor which most people tend to overlook due to their ‘know all’ notion. I worked for a magazine and in one of our publications an editor wrote ‘Kobe Bryant’s cause of death to be a heart failure’ I kid you not. Proofread the entire magazine and had it published. Needless to say he was fired because he failed to do his homework.

You only know what you know. Finding the primary source of your information and verifying it there is going to be more precise than a secondary or tertiary resource. Primary sources are records of events or evidence as they are initially described/as they actually happened without any interpretation or commentary from others. In more technical pieces, this may mean more "jargon" to parse through, but with the support of other individuals who are experienced that you can lean on, you can ensure your content has a degree of accuracy.

Posting unchecked content hurts your credibility in the long run. Spend the extra minute to find the primary source and even then spend another minute that such source is credible.

Keeping a record of sources is a vital step, especially if any changes or updates are needed over time and you need to be able to easily refer back to original content.

Fact check is a very crucial factor which most people tend to overlook due to their ‘know all’ notion. I worked for a magazine and in one of our publications an editor wrote ‘Kobe Bryant’s cause of death to be a heart failure’ I kid you not. Proofread the entire magazine and had it published. Needless to say he was fired because he failed to do his homework.

You want your content to have some flair like you ? So... how can you do that? Read up on those primary sources, and summarize it in your own words, for your own audience. This may take some finesse, and certainly some skill. What do you want the reader to understand from the information provided?

Research is key. Looking into a topic, is moving beyond reading but understanding the subject. This allows indepth knowledge

Adding your own thought leadership and perspective is THE secret ingredient to the sauce that is content creation. I'm talking about deep-diving into the content, analyzing it, and providing thoughtful commentary that connects the dots for your audience. Relate it to their challenges, their goals, and their industry trends. This approach showcases your authority on the subject and builds trust. Your audience begins to see you not just as a source of information but as a valuable advisor and thought leader. When you add context and your own analysis, you're not just sharing content; you're providing solutions and strategies, which your buyers’ audience is constantly seeking.

Think of your curated content as a bridge, not just a ferry. Don't simply transport your audience from Point A (raw information) to Point B (understanding). Instead, build a sturdy bridge with your unique insights, experiences, and perspective. Weave personal anecdotes and relatable analogies, challenge assumptions and pose questions, highlight opposing viewpoints and offer balanced analysis. story. By building this bridge, you not only enrich the informational landscape but also establish yourself as a thought leader and guide, not just a passive curator. Remember, your unique perspective is your most valuable asset in the content creation realm.

Help your audience understand the content you're sharing by providing context. What is the background of the information? Why is it important? Don't just share information; analyze it and offer your insights. What do you think about the content? What are the implications? Let your personality shine through in your writing. Your audience will appreciate your authenticity and be more likely to engage with your content.

If you want your Content to be the ? I T G I R L? (Yes I know you just sang along to that if you scroll Tik Tok regularly ??) Research has to be your best friend ! ??♀? Your content can’t stay relevant if you don’t know what is actually relevant. Ensuring your team is in tuned to social cues , trends , visuals , audio that is working - but also ensuring they have the it own foresight to create relevancy for your brand on their own.

Ensuring our curated content remains accurate and relevant requires consistent effort, here are my tips: ? Regular Optimization: I integrate content updating as a routine part of our workflow. It's not an occasional task but a continuous commitment. ? Dedicated Update Schedule: Setting aside specific times or assigning team members in rotation to update old content ensures nothing falls through the cracks. ? Flag Non-Evergreen Content: In our content mapping, I mark content that's likely to become outdated quickly (like data-driven pieces or those referencing laws) for more frequent reviews.

Don't let your curated content become stale. Set a schedule for updating it regularly, so your audience always has access to fresh information. There are a number of tools available that can help you automate the process of updating your curated content. This can save you time and effort, so you can focus on creating great content. Pay attention to feedback from your audience. What do they like about your curated content? What don't they like? Use this feedback to improve your content and make it more relevant to your audience's needs.

You don't need to turn your content upside down to update it. In fact, most times, a few small changes are enough to make it ''new'' and improve performance. For example, if you have a ''Best cameras of 2023'' article, you can change the dates and add about 5% of new content for Google to consider it as ''new.''

Especially, if you work in a fast-paced industry, it is important to keep updating it regularly. Go back, review, and update where needed. Stay in the loop on the latest news and trends in your field. If things shift, adapt!

If you are tracking evergreen content, also analyse why the performance differs from one to another. See if it is because of the time, the followers, the engagement that you have. Improve based on your analysis.

Data is and always will be king. No matter how good or bad you think a piece of content is, if it's not performing, you have a problem. Whether it's curated content or not, keep track of the data and keep changing the content if you see no results.

Use analytics to track the performance of your curated content. This will help you see what's working and what's not, so you can make adjustments accordingly. Ask your audience for feedback on your curated content. What do they like about it? What don't they like? This feedback will help you improve your content and make it more relevant to your audience's needs.

When curating content, there is time-sensitive content and there is evergreen content. Schedule the time-sensitive stuff sooner. Keep the evergreen stuff on the backburner until a slot comes where there is no time-sensitive content to fill it.

The timeliness and originality of the content we choose are very important criteria.For the content to be reliable, its integrity and compatibility are decisive factors. The main points that can be considered for this: 1. Reliability of the source utilized or used - Supportable, credible and reliable is the first thing to be considered because information pollution is intense today. 2. Source control - cross verification 3. Publication dates - retrospective screening and checking 4. Checking the opinions of experts on the content topic 5. Tracking content updates with tracking tools 6. Regularly review and update - linking, refreshing, feedback and validation 7. Elaboration of the subject through interaction and diversification of resources

Treat content curation like running the news. Keep it fresh, hunt for new and unique things to create and publish and once in a while and only once in a while hit up a trend, otherwise create a new content plan and get it out there.

In my experience, the key to staying accurate and up-to-date is through social listening. By engaging in social listening, you stay in the loop with the freshest news and trends in content creation. Given that marketing is ever-evolving, staying on top of the game requires consistent research to ensure you're not only aware of what's popular but also armed with accurate information.

1- Monitor the audience's sentiment 2- Be creative to think of memes/topics that go well with those sentiments In a world of "following the trend", these 2 steps will help you to "start a trend".