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How can you ensure 2D graphics projects meet client needs?

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As a 2D graphics designer, you know how important it is to deliver projects that meet your client's expectations and goals. But how can you ensure that your work aligns with their vision and needs, especially when you have to collaborate with other designers, developers, or stakeholders? In this article, we'll share some tips and best practices to help you manage 2D graphics projects effectively and creatively.

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1 Understand the brief

The first step to ensuring 2D graphics projects meet client needs is to understand the brief thoroughly. A brief is a document that outlines the project's objectives, scope, deliverables, timeline, budget, and target audience. It also provides information about the client's brand, style, preferences, and feedback. You should read the brief carefully and ask questions if anything is unclear or missing. The brief will help you define the project's requirements and expectations, and guide your design decisions throughout the process.

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2 Communicate regularly

The second step to ensuring 2D graphics projects meet client needs is to communicate regularly with the client and other team members. Communication is essential for establishing trust, sharing ideas, receiving feedback, and resolving issues. You should use clear and concise language, avoid jargon and technical terms, and use visuals to illustrate your points. You should also update the client and the team on your progress, challenges, and achievements, and seek their input and approval at key stages. Communication will help you avoid misunderstandings, delays, and conflicts, and ensure that everyone is on the same page.

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3 Research and brainstorm

The third step to ensuring 2D graphics projects meet client needs is to research and brainstorm. Research is the process of gathering and analyzing information about the project's topic, context, audience, competitors, and trends. It will help you gain insights, inspiration, and direction for your design. Brainstorming is the process of generating and exploring multiple ideas for your design. It will help you unleash your creativity, challenge your assumptions, and discover new possibilities. You should use various methods and tools, such as mind maps, sketches, mood boards, and prototypes, to research and brainstorm effectively.

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4 Design and test

The fourth step to ensuring 2D graphics projects meet client needs is to design and test. Design is the process of creating and refining your 2D graphics based on your research, brainstorming, and feedback. It will help you express your vision, style, and message for the project. Test is the process of evaluating and improving your 2D graphics based on your objectives, criteria, and feedback. It will help you ensure that your design is functional, usable, accessible, and appealing. You should use various software and tools, such as Photoshop, Illustrator, or Inkscape, to design and test efficiently.

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Andrea Milena Rubiano Moreno

Illustrator, Children′s book illustration, character art, 2D artist, clip studio paint, photoshop, Editorial Illustrator
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Something that I do a lot in this step is not to be left alone with the feedback of people on my team and because we are all in the same mood and we are very technical thinking about the entire project and it must be remembered that each project is for an audience in specific, so it is good to show asides to people of the age range of the project, gender, etc. or even people from your family, people who are not from your union and if they understand without explanations the idea you want to show is why you achieved your objectives .

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5 Present and deliver

The fifth step to ensuring 2D graphics projects meet client needs is to present and deliver. Present is the process of showcasing and explaining your 2D graphics to the client and the team. It will help you demonstrate your value, skills, and solutions for the project. Deliver is the process of handing over your 2D graphics to the client and the team. It will help you complete the project successfully and professionally. You should use various formats and tools, such as PDF, PNG, or SVG, to present and deliver effectively.

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Andrea Milena Rubiano Moreno

Illustrator, Children′s book illustration, character art, 2D artist, clip studio paint, photoshop, Editorial Illustrator
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When presenting and delivering a project I like that: 1. like every story it must have a beginning, middle and end 2. Everything has to be supported and justified, even if it is a creative project, NOTHING should come out magically. 3. The presentation of a project must be clear and to the point, not create alternate stories 4. It is a graphic project so the delivery must be the same, explanatory graphic, organized, not text, just titles, etc. If it is understood with only graphics, it is because the project is well executed.

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6 Learn and improve

The sixth step to ensuring 2D graphics projects meet client needs is to learn and improve. Learn is the process of reflecting and reviewing your 2D graphics project. It will help you identify your strengths, weaknesses, and opportunities for growth. Improve is the process of applying and implementing your learning to your future 2D graphics projects. It will help you enhance your skills, knowledge, and performance. You should use various sources and tools, such as feedback, surveys, or portfolios, to learn and improve continuously.

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Andrea Milena Rubiano Moreno

Illustrator, Children′s book illustration, character art, 2D artist, clip studio paint, photoshop, Editorial Illustrator
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This is the most important step and it is what you learn for life and your next projects. Something we should all learn to analyze data! Measuring objectives, scope, etc. helps a lot to understand the behavior of your project's audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you ensure 2D graphics projects meet client needs?

1

2

3

4

5

6

7

1 Understand the brief

2 Communicate regularly

3 Research and brainstorm

4 Design and test

5 Present and deliver

6 Learn and improve

7 Here’s what else to consider

Creativity Skills

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How can you ensure 2D graphics projects meet client needs?

1

2

3

4

5

6

7

1 Understand the brief

2 Communicate regularly

3 Research and brainstorm

4 Design and test

5 Present and deliver

6 Learn and improve

7 Here’s what else to consider

Creativity Skills

给文章评分

感谢您的反馈

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