How can you engage and educate new users of your technology?

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You have developed an innovative technology that can solve a problem, improve a process, or create a new opportunity. But how do you get people to use it and appreciate its value? Technology adoption and diffusion are not automatic or easy. They depend on how you engage and educate your potential and existing users. In this article, we will share some tips and strategies to help you do that effectively and efficiently.

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1 Understand your users

Before you can engage and educate your users, you need to understand who they are, what they need, and how they learn. You can use various methods to research your user personas, such as surveys, interviews, focus groups, or analytics. The more you know about your users, the better you can tailor your communication, design, and support to their preferences, expectations, and goals.

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2 Communicate your value proposition

Your value proposition is the core message that explains why your technology is worth using. It should highlight the benefits, features, and differentiators of your solution in a clear, concise, and compelling way. You can communicate your value proposition through various channels, such as your website, social media, email, or video. Make sure you use simple and engaging language, avoid jargon and acronyms, and provide examples and testimonials.

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3 Provide onboarding and training

Onboarding and training are essential to help your users get started and master your technology. You can provide onboarding and training through various formats, such as tutorials, guides, videos, webinars, or live sessions. You should make your onboarding and training easy to access, interactive, and relevant. You should also provide feedback, encouragement, and recognition to motivate your users and boost their confidence.

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4 Offer support and feedback

Support and feedback are crucial to help your users overcome challenges, troubleshoot issues, and improve their performance. You can offer support and feedback through various channels, such as chatbots, helpdesks, forums, or reviews. You should make your support and feedback responsive, friendly, and helpful. You should also solicit feedback from your users to learn from their experiences, insights, and suggestions.

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5 Create a community and network

A community and network are powerful ways to engage and educate your users. You can create a community and network through various platforms, such as social media, blogs, podcasts, or events. You should make your community and network inclusive, collaborative, and informative. You should also encourage your users to share their stories, questions, tips, and best practices with each other and with you.

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6 Keep innovating and updating

Innovation and updating are vital to keep your users interested and satisfied with your technology. You can keep innovating and updating by adding new features, functions, or integrations to your solution. You should also keep testing, refining, and optimizing your technology to ensure its quality, usability, and security. You should communicate your innovation and updating to your users regularly and clearly.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you engage and educate new users of your technology?

1

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3

4

5

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1 Understand your users

2 Communicate your value proposition

3 Provide onboarding and training

4 Offer support and feedback

5 Create a community and network

6 Keep innovating and updating

7 Here’s what else to consider

Technological Innovation

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How can you engage and educate new users of your technology?

1

2

3

4

5

6

7

1 Understand your users

2 Communicate your value proposition

3 Provide onboarding and training

4 Offer support and feedback

5 Create a community and network

6 Keep innovating and updating

7 Here’s what else to consider

Technological Innovation

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