How can you encourage risk-taking in Business Development partnerships?
Business development (BD) is the process of creating and maintaining strategic relationships that benefit both parties and generate value for customers, markets, and stakeholders. However, BD partnerships also involve risks, such as misalignment of goals, expectations, and resources, loss of control, reputation, or competitive advantage, and legal or ethical issues. How can you encourage risk-taking in BD partnerships without compromising your core values and objectives? Here are some tips to help you foster a culture of innovation, collaboration, and experimentation in your BD partnerships.