How can you encourage guests to refer friends and family using your loyalty program?

All you need to do is be passionate about making your guests feel like they are having a special time. If people are having a special time they will recommend you without you having to ask them. Let the guests see how you love having them around. This needs to be instilled into every part of your team too. Being consistent is tough but necessary.

Delight The Customer First In order to earn the right to ask a customer to recommend you to their friends and associates you need to delight your customers first, once you’ve done something to “delight” them, then ask for the recommendation. As an example, telecommunications companies use a “net promoter score” in their customer satisfaction surveys to identify customers who are likely to recommend the provider to friends and associates

Cada vez mais precisamos de coopera??o e ter um programa de fidelidade que já tenha este DNA, pode simplificar a sua trajetória de sucesso. Ter um cadastro simplificado e uma gamefica??o para incentivo de novos cadastros. O consumidor saber que terá benefícios desde o início da programa??o de sua viagem, no momento e após e n?o só na empresa onde se fidelizou, mas em milhares de outras empresas de vários segmentos, em vários países. Para as empresas, obten??o de dados, reten??o de clientes e a publicidade boca a boca, o Marketing de indica??o. Onde as pessoas s?o 10x mais propensas a confiar na indica??o de quem conhece, quem vivenciou a experiência.

>Clearly communicate the benefits of the referral program, emphasizing how both the referrer and the new guest stand to gain from participating, creating a win-win scenario. >Introduce enticing referral incentives, such as exclusive discounts, complimentary services, or bonus loyalty points, creating a win-win scenario for both the existing member and the referred individual. >Implement a seamless and user-friendly referral process within your loyalty program platform, making it convenient for guests to share personalized referral links or codes with their network. >Leverage targeted communication channels, including email campaigns or in-app notifications, to regularly remind and motivate loyal customers to advocate for your brand.

Pode-se utilizar da estratégia UX. Exemplo Prático: Um hóspede recebe um e-mail personalizado agradecendo por sua recente estadia e explicando como ele pode ganhar pontos de fidelidade ao indicar amigos. O e-mail destaca as recompensas atraentes, como um desconto de 20% na próxima reserva ou um upgrade gratuito. Além disso, o hotel pode realizar um sorteio exclusivo para aqueles que indicarem mais amigos, oferecendo a chance de ganhar um pacote de fim de semana com todos os extras incluídos. Isso cria uma experiência envolvente e incentiva ativamente o hóspede a compartilhar as vantagens do hotel com sua rede pessoal.

The reason most referral programs fail is they lack perceived value to the customer. If you are an exclusive country club, discounts based on visits or dollars spent works against the luxury experience you’ve created. In this instance, referral programs should provide exclusive invitations, members only events, and other experiences that add to the luxury experience and add status for the member. I disagree that adding more and more incentives will motivate your guests. FOMO is a much stronger draw, no one wants to be left out if it’s as simple as getting on a list. Additionally, in some luxury settings your rewards program could also have additional buy ins from your customers with membership fees, adding to your bottom line.

In my experience, rewards need to be meaningful and usable. You want to make customers and friends incentivised affiliates so that they are leading your marketing message. Your customer acquisition cost (CAC) is measurable and only costs when you have added a new customer

I agree that rewards make a difference. If there is a choice between your facility & another & the prospective customer has enjoyed visits to both in the past then a reward can make the difference. Try to personalise the rewards to suit each customer if you can. For example, someone might like dining in & another might prefer an extra coffee or a bigger room or an extra 15mins use of your product. Try to give them a choice in your rewards offerings not just universal for all. Most successful reward packages include a range of benefits.

Ensure your event is engaging, fun, and memorable. People are more likely to talk about and recommend experiences they enjoyed. Encourage guests to share their experience on social media. Offer incentives for referrals, such as discounts on future events, exclusive access, or small gifts. This can motivate guests to spread the word.

Make it a welcoming environment for the entire family and their guests. Create a memorable experience that makes people want to come back. Have a 'wow' factor to add value and to keep people talking about what a great time they had.

Always value their presence by welcoming them saying their names .. new guest are observant in everything from ambient to service that provides to them..

Promote your " Guest Journey " experiences, make sure their Guest expectations are Met and every time better (METRICS), and make sure all collaborators (REWARDS) are trained and empowered to resolve any issues, word of mouth and social media are the best tools......