How can you effectively use images and videos to improve SEO copywriting?

Images and videos make the content more engaging and visually appealing, showcasing your brand encouraging visitors to spend more time on your page. This increased engagement can signal to search engines that your content is valuable, potentially improving your search rankings. Adding alt text to images and providing transcripts or captions for videos makes your content more accessible to a wider audience, including those using screen readers. This inclusivity not only broadens your reach but also positively impacts SEO.

La transcription de vidéos est un excellent moyen d'améliorer le SEO .La transcription fournit du contenu textuel que les moteurs de recherche peuvent indexer, ce qui améliore la visibilité et augmente l’engagement de votre contenu.

In my experience, finding the right product for the market involves a nuanced approach. For instance, in a previous startup, launching a productivity app required in-depth analysis of user behavior and preferences. I agree that achieving product-market fit demands continuous validation and testing. In my experience, this meant user surveys, beta testing, and monitoring engagement metrics to refine our approach. Also, differentiation is key. Clearly defining our unique value proposition helped us stand out in a competitive market. Overall, my experience emphasizes adaptability, constant feedback, and a deep understanding of market needs for successful product-market fit.

An image is said to speak 1000 words and its true. Having great images that compliment your copy can improve the visuals the audience experiences

What is a high-quality image or video? I believe that the answer is 'whatever connects with your target audience'. For many audiences, that means a professional is behind the camera. For many other audiences, they would prefer real life, with real people, that is not staged. Know your audience, and make sure your pictures and videos are authentic to your brand and shared values with your customers.

Optimizing images and videos isn't just a technical step; it's crucial to creating a smooth and enjoyable user experience. WebP is a fantastic choice for images —it's like giving your website a speed boost while keeping the image quality top-notch. And yes, Google prioritizes faster-loading sites, which helps your SEO ranking. For videos, consider using web-friendly formats like MP4 to keep them light and quick to load. Also, don't forget about handy tools like lazy loading and CDNs. They're like secret weapons for speeding up your site. Keep those visuals crisp, quick, and efficient for the best user experience and SEO results.

Sizing your graphics correctly from the start is important. I’ve helped many small businesses with improving their SEO and image size is a constant problem. Invariably a website will have a large 3000x 3000px sized image when most desktops are around the 1920 x 1080 size. So you don’t need that large size. If it is only showing the image as a quarter of the page then size it appropriately to 960x540 size. I also suggest that you have the right size images for a desktop and separately sized images for your mobile view. Most themes and platforms will allow you to do that.

Ein gutes Video dauert maximal 1 Minute - mehr Zeit hat unsere Generation nicht mehr um Inhalte zu konsumieren. Was meint Ihr?

While uploading the large photography files you have from your brand photoshoot seems like a good idea, using software like Adobe or Canva to resize will be your best step! You don't want your site to lag or have a slower function due to the large photo files, so for sure prioritize that quick speed with optimized images!

Google rewards value! Optimizing images and video for speed provides a better, more valuable customer experience. Customers reward the site by staying and exploring the site. Google rewards the site by ranking it higher - and that's why it's such a critical factor in SEO ranking.

In addition to an alt text field, geo-tagging images can add even more value to your SEO efforts. Brick and mortar locations may see the benefit in map based search as well. It's ideal to make these strategies a consistent habit for long term success.

Craft descriptive alt text that uses relevant keywords judiciously - no stuffing allowed. Aim for detailing what the visual conveys and supplementing the surrounding content. Same goes for captions. Describe what can be seen. Sprinkle related terms so search engines connect imagery with associated topics. Pro tip - reuse captions for social posts to double down! It only takes a few extra minutes but optimizing visual elements pays off in better rankings and more traffic. Just be thoughtful and precise - like literally describing the image and adding keywords with helpful context.

Adding alt text and captions is a game-changer, not just for SEO but also for making your content accessible to everyone. Alt text acts like a helpful guide, describing what's in an image or video when it can't be displayed or for those using screen readers. This boosts your SEO by giving search engines more context and ensuring that your content is inclusive. Captions also play a similar role; they're like friendly narrators, explaining your visuals and making them understandable and enjoyable for a wider audience. Remember, great alt text and captions are like extending a hand to your audience, saying, "I've got you covered, no matter how you experience my site." It’s all about being inclusive and SEO-smart at the same time!

Alt texts and image descriptions are not only helpful for SEO performance, especially within Google Images, but also help to make the internet more accessible. This means that people with impaired vision can also understand what can be seen in images, as screen readers can read out the alt tags and image descriptions.

TAG OTHERS IN IMAGES AND VIDEOS - After upload, Tag, Forward, and Share in order to solicit comments and online banter from others involved. You can also share to similar networks, and communities via pages, groups, or blogs to increase engagement.

Something that many people forget when uploading an image or video file to their website is to optimize the file name. It is one of the key pieces of information that search algorithms will use to index the file and is also usually the default url for that file.

The primary goal is to increase organic traffic and improve search engine rankings. Based on my experience my takeaway would be: 1. Avoid generic title and meta description that lack specificity. 2. Limited use of keywords that potential clients might search for. 3. Lack of compelling call-to-action. Ultimately, you need to continuously monitor the website's performance using tools like Google Analytics and Search Console. Analyze the CTR, and if needed, further optimize based on user behaviour and search trends

Use a resource like Yoast to evaluate your metadata for both keywords and presentation in search. Are all of your keywords at the end of your metadescription which is so long that they keywords don't show up in search returns? If so, optimize.

To begin, optimize file names by ensuring they are descriptive and incorporate relevant keywords. This practice provides search engines with contextual information for better indexing. Alt text optimization is equally important—providing descriptive alternative text for images ensures accessibility and contributes to search engine understanding. Additionally, creating and submitting separate sitemaps for images and videos allows search bots to efficiently discover and index multimedia content

If you’re translating a title, Meta description or word-limited text (such as a push notification) into another language, remember that what’s catchy in the source text may fall flat in the translated version. In addition to getting those keywords in, it’s vital to: Adapt any cultural nuances Use equivalent wordplay, puns or idioms – do not rely on an AI word-for-word translation Play with rhyme and rhythm, even if this means moving a bit away from the source text Take cultural sensitivities into account – one wrong word and your article or post is dead

Some important current factors to consider when creating schema markup include: -Utilize AI tools to help create, validate, and iterate on schema markup and sitemap creation. Chat GPT 3.5 currently does a solid job of creating schema scripts in JSON format, and can add additional @types as requested -Looking for opportunities to create nested schema. This is schema with multiple @types, which allows you to markup your content in greater detail - this giving greater visibility to search engine crawlers -Look for schema types your competitors are not using, and utilize them properly within your own scripts to gain a competitive advantage -Schema markup can be a valuable area to insert important keywords and content that isn't user facing

Schema markup,particularly as it relates to images and videos, is often seen as a “hidden weapon” in the SEO arsenal. Search engines want to find the best result that answers a user’s query and by better structuring your data using schema markup, you gain a competitive edge by making your content easier to index. Easier to index can often mean higher in search results due to making the data easier for Google to understand. The reason why it is amazing for images and video is because it leads to a higher chance of being included in rich snippets which often increase CTR. Schema markup provides an amazing competitive edge as its underutilized by most businesses, increases optimization for voice search, and increases user engagement.

Organic results are notoriously hard to track. Google does not show conversions at the keyword level. However, consider combining your Paid Search and organic search datasets to see where you can optimize for your highest converting keywords.

Measuring performance of any of the initiative is very important. A/B testing is one of the most preferred way to analyse what is working and what is not working and how effective has been the various initiatives.

Using heat maps tools, like Hotjar, is another great way to determine whether your images are attracting attention or not. If there is alot of cursor activity around an image, it is performing well. If not, change it up and review the results in a few weeks or months. Timeline depends on how much traffic the page receives. The more traffic, the more you can A/B test images. Have a high performing image? Place it near your CTAs.

Everything we do in SEO should be checked with data. To evaluate your content, you can look at the average time spent on the landing page, for example. Is your content long, has images and a video? Then the time on site should reflect this. This can indicate where there are still problems on the landing page. Videos can also be tracked - so you can see whether and for how long users have watched your videos. In addition, heatmap tools such as Hotjar can also provide information on how users move around your site and which elements receive particular attention.

Don't forget to index your content in Search Console to speed up the process. In some cases and for various reasons, Google will take a while to index a post. You can speed up the process by inspecting the page in question, testing the URL, and requesting indexing.

If an image is just there to add a bit of flair to your page and doesn't tell a story or add key information, it's what we call 'decorative.' In these cases, you can leave the alt text blank. It’s like when you see a picture of a cat lounging around—sure, it's cute, but if it's just there to spruce up a page about pet products, it doesn't need a description. Consider decorative images as the visual equivalent of background music in promotional videos—nice but not essential for understanding the content. This differs from images that matter, which add context or details to your text. Ask yourself, "Is this just for visual appeal, or is it adding something more?" That's your cue on whether to skip or include alt text.

When you share your final post, be sure to notify the people that in the videos, so that they might share them too. This is especially true for posts that cite videos that were made at another organization. Tag them on social. Email them a link. When you cite someone, get in that habit of telling them too.

I see a lot of people using AI, including me, to create images for their websites. Make sure if you do, that you actually look at what's in the image. I see too many images popping up on sites that don't make sense. For example, people in images are not anatomically correct. Also, words not spelled right. Don't rush content out. Take the time to make sure it is good.

When adding a video to your website, especially when the videos are podcasts, interviews and informative videos, transcribe it and add the text as a blog post or turn it into an article and then link back to your video. SEO doesn’t read video so why not transcribe it so it can? And linking back from your blog/article to the video on your website adds another internal link, which is also good for your SEO.

Consider using graphics, flowcharts and story-driven images to present context, historical precedents, or overviews. I realized this is a great way to talk about some background before getting into the main topic you need to bring up.