Business cards are not just pieces of paper with your contact information. They are powerful tools to create a lasting impression, establish rapport, and expand your professional network. In this article, you will learn how to effectively use business cards to build your professional network in the context of engineering management.
The first step to use business cards effectively is to design your card in a way that reflects your personal brand, your engineering skills, and your value proposition. Your card should be clear, concise, and consistent with your online presence. You should include your name, title, company, phone number, email, and website or social media links. You can also add a logo, a slogan, or a QR code to make your card more memorable and interactive. Avoid using too many colors, fonts, or images that might distract from your message.
Who still uses business cards? LinkedIn is my business card, resume, and trophy case. Don’t be afraid to connect after meeting someone, or connect with someone you want to start a conversation with. What’s the worse there’s going to say, no?
My best tip for business cards is to take them instead of giving. Then you are in control of the communication. As soon as I step out of a conversation I write notes on the card to remind me what we spoke about - then I use linkedIn to connect within 24 hours and send a personal email within 3 days.
If conducting international business, consider having a translation on the back of the business card. Also, include the country code on the phone numbers. I’ve seen some technical leaders with different business cards with modified titles because of the differences amongst countries. You may need two sets of business cards: a home country and an international version.
Yes but that us not that impactful. In fact if you work in an organization you are stuck with the standards and designs you can’t do soemthing else. Also you cannot use the organization name to advertise your name..
Interesting perspective on business cards! While traditional business cards have their charm, I believe leveraging current technology offers a more dynamic and efficient way to connect. Digital platforms allow for real-time interaction, easy information updates, and environmentally friendly networking. They also offer the potential for richer content, like links to digital portfolios or social media profiles. In today’s fast-paced world, staying adaptable and technologically savvy can enhance our networking experiences significantly.
The second step to use business cards effectively is to prepare your card for different situations and opportunities. You should always have enough cards with you, preferably in a card holder or a case that protects them from damage. You should also update your card regularly to reflect any changes in your role, responsibilities, or achievements. You should also customize your card for different audiences or events, such as adding a note, a sticker, or a stamp that highlights your expertise, interests, or goals.
The third step to use business cards effectively is to distribute your card in a strategic and respectful manner. You should not randomly hand out your card to anyone you meet, but rather wait for the right moment and ask for permission. You should also exchange your card with a purpose, such as expressing interest, offering help, or requesting feedback. You should also follow the etiquette and norms of the culture and context you are in, such as presenting your card with both hands, reading the other person's card carefully, or writing a thank-you note.
Consider the business card etiquette while conducting business internationally. For illustration, business cards are significantly important in Asian cultures, as they represent the identity and status of the person you are meeting. Therefore, you should always treat them with respect and care. It is customary in countries such as China, Japan, and South Korea to present and receive business cards with both hands, holding them by the corners. Also, you should never write on, fold, or put away the card in your pocket. Instead, place the card on the table or in a card case in front of you while meeting with your business partners. Finally, print your business cards in English on one side and in an adequate foreign language on the other.
The fourth step to use business cards effectively is to collect other cards from the people you meet and network with. You should not just take their card and put it away, but rather show interest, appreciation, and curiosity. You should also ask questions, make comments, or give compliments based on the information on their card. You should also scan or store their card in a safe and organized way, such as using a digital app, a spreadsheet, or a folder.
The fifth step to use business cards effectively is to follow up with your contacts within a reasonable time frame and in a relevant and personal way. You should not just send a generic email or a LinkedIn request, but rather remind them of who you are, how you met, and what you discussed. You should also provide value, such as sharing useful resources, inviting them to an event, or introducing them to someone. You should also maintain contact, such as sending updates, asking questions, or giving feedback.
The sixth and final step to use business cards effectively is to grow your network by leveraging your existing connections and creating new ones. You should not just keep your cards in a drawer or a folder, but rather use them as a catalyst to build trust, rapport, and relationships. You should also seek referrals, recommendations, and introductions from your contacts to expand your network. You should also join and participate in online and offline communities, groups, and events that are relevant to your engineering field, industry, or interests.