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How can you effectively pitch to foundations and philanthropic organizations?

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Writing a compelling pitch to foundations and philanthropic organizations can be challenging, especially if you are not familiar with their goals, expectations, and processes. However, with some research, planning, and creativity, you can craft a pitch that showcases your project's value, impact, and alignment with the funder's mission. Here are some tips to help you effectively pitch to foundations and philanthropic organizations.

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Saviour Archibong

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1 Know your audience

Before you start writing your pitch, you need to know who you are pitching to. Different funders have different priorities, criteria, and preferences for how they receive and evaluate proposals. Do your homework and research the funder's website, annual reports, past grants, and social media to understand their vision, values, and interests. Identify what problems they are trying to solve, what outcomes they are looking for, and what types of projects they support. This will help you tailor your pitch to their specific needs and goals.

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Saviour Archibong

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One of the most important things to do when pitching to an organisation is to understand what their core values are and ensure that your pitch aligns with their visions and mission.

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Brooke Black

Crafting Publishable Manuscripts | Editing Your Words | Amplifying Author Voices
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Know industry trends specific to philanthropy. For example, progressive, asset-based language is appealing to nonprofit leaders who practice community-centric fundraising. You'll need to understand the demographics, interests, and values of the organization's community members. Tailor your messaging to address their specific needs, concerns, and aspirations. Demonstrate your ability to highlight local impact, tell stories, engage, activate, and empower.

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2 Tell a story

One of the best ways to capture the attention and interest of a funder is to tell a story that illustrates the problem you are addressing, the solution you are offering, and the impact you are making. A story can help you connect with the funder on an emotional level, demonstrate your passion and expertise, and highlight your unique value proposition. Use anecdotes, examples, and testimonials to show how your project benefits the people or communities you serve, how it fills a gap or meets a demand, and how it aligns with the funder's mission and vision.

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3 Be clear and concise

A pitch is not a full proposal, but a brief introduction that invites the funder to learn more about your project. Therefore, you need to be clear and concise in conveying your main message and key points. Avoid jargon, acronyms, and technical terms that may confuse or alienate the funder. Use simple, direct, and active language that communicates your purpose, goals, and outcomes. Focus on the most relevant and compelling aspects of your project, and avoid unnecessary details or information that may distract or overwhelm the funder.

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4 Provide evidence and credibility

A pitch is not only a story, but also a statement of your credibility and capacity to deliver on your promises. You need to provide evidence and data that support your claims and demonstrate your track record and potential. Use facts, figures, and statistics to show the scope and scale of the problem you are addressing, the results and impact you have achieved or expect to achieve, and the resources and budget you need or have secured. Use testimonials, endorsements, or awards to show the recognition and support you have received from your stakeholders, partners, or peers.

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Saviour Archibong

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Using testimonials is a good idea. Showing your track record, previous projects, corresponding achievements and endorsements from other organisations can be very compelling. This aids in convincing the funders that you are credible and capable.

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5 Include a call to action

A pitch is not an end in itself, but a means to an end. You need to include a call to action that tells the funder what you want them to do next, and why they should do it. Depending on your objective and relationship with the funder, your call to action may be to request a meeting, a phone call, a site visit, or a full proposal. Explain what benefits or opportunities the funder will gain by taking the next step, and how you will follow up with them. Make it easy and convenient for the funder to respond to your pitch, and thank them for their time and attention.

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6 Proofread and polish

A pitch is a reflection of your professionalism and quality. You need to proofread and polish your pitch before you send it to the funder. Check for spelling, grammar, punctuation, and formatting errors that may undermine your credibility and clarity. Use a consistent and appropriate tone, style, and voice that matches your audience and purpose. Use headings, bullet points, or white space to make your pitch easy to read and scan. Ask for feedback from someone who can provide an objective and constructive perspective on your pitch, and make any necessary revisions or improvements.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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John Tzupa

Results-Oriented Leader | Fundraising | Communications | Digital Marketing | Campaign Management
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When looking for philanthropic support you must first demonstrate the need for support. Then you need to demonstrate how funding will address the need. What will be the outcomes and why you or your organization are best suited to solve this problem or address this need.

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How can you effectively pitch to foundations and philanthropic organizations?

1

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3

4

5

6

7

1 Know your audience

2 Tell a story

3 Be clear and concise

4 Provide evidence and credibility

5 Include a call to action

6 Proofread and polish

7 Here’s what else to consider

Writing

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How can you effectively pitch to foundations and philanthropic organizations?

1

2

3

4

5

6

7

1 Know your audience

2 Tell a story

3 Be clear and concise

4 Provide evidence and credibility

5 Include a call to action

6 Proofread and polish

7 Here’s what else to consider

Writing

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