How can you effectively measure your phone prospecting activities?
Phone prospecting is a vital skill for sales development reps (SDRs) who want to generate qualified leads and appointments for their sales teams. However, without measuring your phone prospecting activities, you won't know if you're reaching your goals, improving your performance, or delivering value to your prospects. In this article, you'll learn how to effectively measure your phone prospecting activities using four key metrics: call volume, connect rate, conversion rate, and conversation quality.