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How can you effectively manage social media content after CMS user training?

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You've completed your CMS user training and learned how to create, edit, and publish content for your website. But what about your social media channels? How can you use your CMS to manage and optimize your content for different platforms and audiences? In this article, we'll share some tips and best practices to help you effectively manage social media content after CMS user training.

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Debapriya Sen Gupta

LinkedIn Top Voice| Social Media Marketer | I work with busy business owners to generate inbound leads and appointments…

1 Know your goals and metrics

Before you start creating and posting content, you need to have a clear idea of what you want to achieve and how you'll measure your success. Do you want to increase your brand awareness, engagement, traffic, leads, or conversions? What are the key performance indicators (KPIs) that align with your goals? How will you track and report them? Your CMS can help you set up and integrate your analytics tools, such as Google Analytics, Facebook Insights, or Twitter Analytics, to monitor and evaluate your social media content performance.

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Debapriya Sen Gupta

LinkedIn Top Voice| Social Media Marketer | I work with busy business owners to generate inbound leads and appointments by managing their social media accounts. Click link below for details??.
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Here are additional considerations for effectively managing social media content after CMS (Content Management System) user training: Monitor Analytics and Insights: Regularly analyze social media metrics and insights. Identify trends, popular content, and areas for improvement. Community Management: Actively engage with your audience through comments, messages, and mentions. Foster a sense of community by responding to inquiries and feedback promptly.

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Anita Pontzer

?? Brand Strategist | Empowering Leaders | Unleashing Thought Leadership in Social Media ??
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Training in CMS can help you manage your social media content calendar, plan and organize posts in advance, grow and nurture your audience, monitor your brand's reputation, and engage with your audience. Develop and execute a paid social media strategy, ensure your team is trained, and remember that social media management requires continuous attention to build a robust online presence.

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2 Plan and schedule your content

One of the benefits of using a CMS is that it allows you to plan and schedule your content in advance, saving you time and ensuring consistency. You can use your CMS to create a content calendar that outlines what, when, where, and how you'll post your content across different social media platforms. You can also use your CMS to automate your content publishing, so you don't have to worry about missing deadlines or forgetting to post. Your CMS can also help you manage your content workflow, such as assigning tasks, approving drafts, and reviewing feedback.

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'Lekan Ogunjuyigbe

I Help Brands, Entrepreneurs and Business Owners attract, grow, sell or retain Clients through effective copy and content marketing | Copywriter
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This is one of core and key benefits of a CMS package. In this era where time is scarce, automating your task is not only helpful and needful, but it is also apt! With a CMS, even you can plan, provide and schedule contents of different formats from short-form to long-form contents to videos for the more advanced CMS package.

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3 Optimize your content for each platform

While your CMS can help you create and distribute your content, you still need to optimize it for each social media platform. This means adapting your content format, length, tone, style, and keywords to suit the preferences and expectations of your target audience on each channel. For example, you might use more images and videos on Instagram, more hashtags and mentions on Twitter, more links and calls to action on Facebook, and more long-form and educational content on LinkedIn. Your CMS can help you customize and preview your content for each platform before you publish it.

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4 Engage with your audience

Your social media content is not a one-way communication. You need to engage with your audience, respond to their comments and questions, and encourage them to share and interact with your content. Your CMS can help you manage and moderate your social media interactions, such as liking, commenting, following, and messaging. You can also use your CMS to monitor and analyze your audience feedback, such as sentiment, mentions, reviews, and ratings, to understand what they think and feel about your content and brand.

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5 Test and improve your content

Your social media content is not a static product. You need to test and improve it based on your data and insights. Your CMS can help you conduct and compare different types of tests, such as A/B testing, multivariate testing, or split testing, to see what works best for your audience and goals. You can also use your CMS to update and edit your content, such as changing headlines, images, captions, or links, to optimize it for better results.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you effectively manage social media content after CMS user training?

1

2

3

4

5

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1 Know your goals and metrics

2 Plan and schedule your content

3 Optimize your content for each platform

4 Engage with your audience

5 Test and improve your content

6 Here’s what else to consider

Content Management

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How can you effectively manage social media content after CMS user training?

1

2

3

4

5

6

1 Know your goals and metrics

2 Plan and schedule your content

3 Optimize your content for each platform

4 Engage with your audience

5 Test and improve your content

6 Here’s what else to consider

Content Management

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