How can you effectively make a case for a promotion in Marketing Operations?

Show ways you have taken ownership over campaign efforts and how said efforts have moved the needle in a positive direction. Present an outline of how you would further enhance the effectiveness of the department efforts in a more senior role. Present results metrics and forecast metrics to back-up both.

Knowing WHY you want a promotion is one of the first steps to consider when working towards a promotion. Why do you want a promotion? Why is it important to you and your career growth? Then consider WHAT you are specifically looking for - is it a another role in your same department, or different department? Are you looking for more salary, or just a title/responsibility change? In addition, review job responsibilities for the type of role you're looking for. For example, if the role you want includes people management, is that something you'd be interested in doing (not everyone enjoys people management)? Think through all of this before you decide to have a conversation with your manager.

One thing I have found helpful in effectively making a case for a promotion in Marketing Operations is to clearly demonstrate your impact on the company's key performance indicators (KPIs). This involves gathering data and examples that show how your work has directly contributed to improving efficiency, increasing revenue, or enhancing marketing strategies. Presenting a well-organized portfolio of your achievements and innovations can significantly strengthen your case. Actually, I disagree with the idea that focusing solely on past achievements is sufficient.

Building your business case for a promotion should involve thinking through your unique strengths, skills, achievements and experience. I like having a marketing operations portfolio where you can highlight achievements within your current and past roles in a "case study" type of format (problem/challenge, solution - strategy and execution, and results) tied to business objectives, KPIs or OKRs. You'll want examples to highlight during your conversations with your company.

Das Theme Trustworthiness nicht vergessen. Belegen Sie, dass in Sie auch Vertrauen gelegt werden kann. Machen Sie deutlich, welche Werte sie betreten und zeigen Sie durch Ihr Auftreten, dass ihnen ein Arbeit- und Auftraggeber vertrauen kann.

Una cosa importante (enlazada a esto) es crear el denominado "estado delta". Este estado es la autoridad con la que otra persona (o potencial cliente) te verá. Crear estado delta es crucial para conseguir objetivos de ventas, y este estado se consigue mediante testimonios, casos de estudio, experiencia que has desarrollado a lo largo de los a?os, etc.

Zeigen Sie, dass Sie das Gesch?ftsmodell ihres Unternehmens wirklich verstanden haben und verstehen Sie den Markt. Vor allem ist es wichtig ein hohes Ma? an Flexibilit?t zu beweisen, da sich Markt- und Rollenbedingungen sehr schnell ?ndern k?nnen.

En función de lo anterior (la creación de estado delta) empezamos a desarrollar y a vincular todo esto a una investigación de mercado elaborada. Para ello, consumimos contenidos que el nicho demanda (análisis en redes sociales, contenidos, canales de YouTube, etc.). También es interesante incluir la herramienta de las entrevistas a clientes (o potenciales clientes) para determinar qué es lo que realmente están buscando, y que así haya un product-market fit acorde.

1. Define Objectives and Requirements 2. Understand Current Processes 3. Research and Shortlist 4. Create a Test Plan 5. Allocate Resources 6. Evaluate Team Skillsets 7. Implement Pilot Tests 8. Collect Feedback and Evaluate Performance 8. Compare the Results 9. Benchmark Against Industry Standards 10. Data Security and Compliance 11. Requirements of Integration and Expertise 12. Cost-Benefit Analysis 13. Make Informed Decision and Implementation Plan 14. Future Scalability 15. Continue Monitoring and Iterate

Según mi experiencia, es muy importante crear buenas presentaciones para resumir todo lo que vamos a hacer. La presentación va a ser crucial a la hora de presentar el estado delta (o autoridad) necesarios para poder transmitir lo que queremos. Además de la presentación, hay otras herramientas que podemos utilizar, como diagramas, procesos y planes de acción para acompa?ar todo esto.

First, I want to acknowledge that asking for anything is harder or easier to do based on lived experience, bias in the workplace and other societal factors. Be indispensable. This can be through your output, your network of contacts, your dependability. But call upon whatever you have that cannot be easily replaced and that is the value you can show that will be seen the most.

Deeply understand your business and your customers. In this role, you are an operator. It's never about the tools. There's is no silver bullet. Only the hard work of empathy, understanding, and willingness to go the extra mile for your customers.

Quiero a?adir que la parte operativa en marketing es crucial para el buen desempe?o de una marca fuerte y que crezca de forma exponencial. Debe incluirse una buena investigación de mercado (ya mencionado) para poder seguir desarrollando un producto que esté acorde a lo que quiere el mercado. Sabiendo todo esto, la parte operativa podrá desarrollarse de una forma más eficiente, aprovechando las herramientas digitales con las que hoy en día puede desarrollarse una empresa.