How can you effectively handle price objections in sales?
Handling price objections is a common challenge in sales management. When a potential customer balks at the cost of your product or service, it's crucial not to view this as a dead-end but rather as an opportunity to re-emphasize the value you're offering. By understanding the customer's concerns and being prepared to address them, you can turn a price objection into a constructive conversation that moves the sales process forward.