登录查看更多内容

How can you effectively gather feedback from radiologists when selling medical imaging equipment?

由人工智能和领英社区提供技术支持

Selling medical imaging equipment is a complex and competitive process that requires understanding the needs and preferences of your target customers. One of the most important customer segments for this type of product is radiologists, who are the medical professionals who use the equipment to diagnose and treat various conditions. How can you effectively gather feedback from radiologists when selling medical imaging equipment? Here are some tips to help you.

此文章中的业界达人

由社区从 12 条内容中精选。了解更多

Amit Varshney

Building Medikabazaar | Deputy General Manager at Boston Ivy Healthcare Solutions Pvt. Ltd. | ISB | XLRI | Kellogg Ex…
Carlos Moura

O Sênior mais seguido no LinkedIn | Sênior na Eletrobidu Energia |
Fernando Martín Hernández

???????????????????? ?? ?????????????????????? ???? | Comunicador y Escritor sobre Emprendedurismo, Desarrollo…

1 Know your product

Before you approach any radiologist, you need to have a solid grasp of your product's features, benefits, and differentiators. You should be able to explain how your product can help them improve their workflow, accuracy, and patient outcomes. You should also be aware of the technical specifications, compatibility, and maintenance requirements of your product. Having this knowledge will help you answer any questions or objections that the radiologist may have.

添加您的观点

Amit Varshney

Building Medikabazaar | Deputy General Manager at Boston Ivy Healthcare Solutions Pvt. Ltd. | ISB | XLRI | Kellogg Ex Ed Alumni | High-Impact Diagnostic Imaging Equipment Marketer
举报内容
Additionally the sales engineer should also have knowledge about the competition products and should give a fair technical comparison with competitive products.

已翻译

赞
Carlos Moura

O Sênior mais seguido no LinkedIn | Sênior na Eletrobidu Energia |
举报内容
Realize visitas regulares, ofere?a sess?es de treinamento, envie pesquisas personalizadas e mantenha canais de comunica??o abertos para coletar feedback dos radiologistas ao vender equipamentos de imagem médica.

已翻译

赞
Fernando Martín Hernández

???????????????????? ?? ?????????????????????? ???? | Comunicador y Escritor sobre Emprendedurismo, Desarrollo Territorial, Liderazgo y Motivación | Mentor y Consultor de Emprendedores | Columnista de Opinión
举报内容
Realiza entrevistas personalizadas, envía cuestionarios breves y específicos, organiza demostraciones interactivas, solicita comentarios después de la implementación, ofrece incentivos para participar y utiliza plataformas digitales para recopilar datos de manera eficiente.

已翻译

赞
Fernando Martín Hernández

???????????????????? ?? ?????????????????????? ???? | Comunicador y Escritor sobre Emprendedurismo, Desarrollo Territorial, Liderazgo y Motivación | Mentor y Consultor de Emprendedores | Columnista de Opinión
举报内容
Realiza encuestas específicas para comprender las necesidades y preferencias de los radiólogos. Organiza sesiones de feedback donde puedan expresar sus opiniones y sugerencias. Mantén una comunicación abierta y receptiva para fomentar la confianza. Utiliza la retroalimentación para mejorar tus productos y servicios y fortalecer las relaciones con los clientes.

已翻译

赞
Stephan Cipcigan

Solutions Engineer | Sales Engineer | SDR | SME | Guiding customers across the bridge with value-added storytelling
举报内容
When selling medical imaging equipment, engaging directly with radiologists is key to gathering valuable feedback. How do you do that? - Start by scheduling demos or pilot tests where they can use the equipment in their actual work environment. - Encourage open dialogue by asking specific questions about their needs and the equipment’s performance. - Utilize surveys or feedback forms that are concise yet comprehensive. - Oh, and don't forget to consider hosting focus groups or Q&A sessions to dive deeper into their concerns and suggestions.

已翻译

赞

2 Research your prospects

Not all radiologists are the same. They may have different specialties, preferences, pain points, and goals. You need to do some research on your prospects before you contact them. You can use sources such as LinkedIn, their website, or industry publications to learn more about their background, interests, and challenges. You can also ask for referrals or introductions from your existing customers or partners who know them. This will help you tailor your pitch and feedback questions to their specific situation.

添加您的观点

Carlos Moura

O Sênior mais seguido no LinkedIn | Sênior na Eletrobidu Energia |
举报内容
Conduza pesquisas sobre os potenciais clientes para entender suas necessidades, preferências e desafios específicos antes de contatá-los. Isso permite adaptar suas abordagens e perguntas para coletar feedback de forma mais eficaz.

已翻译

赞
Amit Varshney

Building Medikabazaar | Deputy General Manager at Boston Ivy Healthcare Solutions Pvt. Ltd. | ISB | XLRI | Kellogg Ex Ed Alumni | High-Impact Diagnostic Imaging Equipment Marketer
(已编辑)
举报内容
In Radiology there are different specialization or areas of interest like interventionist, fetal Imaging, Cardiac Imaging, etc. We have to understand the background and pitch our products and features accordingly.

已翻译

赞

3 Build rapport and trust

Radiologists are busy and often skeptical of salespeople. You need to build rapport and trust with them before you ask for feedback. You can do this by being respectful, professional, and genuine. You can also use some common ground, such as a mutual connection, a shared interest, or a relevant compliment, to start a conversation. You should also listen actively and empathize with their needs and concerns. You should avoid being pushy, aggressive, or manipulative.

添加您的观点

Carlos Moura

O Sênior mais seguido no LinkedIn | Sênior na Eletrobidu Energia |
举报内容
Construa relacionamento e confian?a com os radiologistas sendo respeitoso, profissional e genuíno. Mostre empatia, ou?a ativamente e evite ser agressivo ou manipulador.

已翻译

赞

4 Ask open-ended and probing questions

Once you have established rapport and trust, you can ask for feedback from the radiologist using open-ended and probing questions. Examples of such questions include inquiring about how the radiologist currently uses medical imaging equipment in their practice, what challenges they face with their current equipment, what features or benefits they look for in a new equipment, how they evaluate and compare different options in the market, and how they measure the impact or value of their equipment on their performance and patient outcomes. Through these questions, you can gain insight into the radiologist's needs, preferences, and decision criteria. Additionally, it is important to listen carefully and take notes of their feedback.

添加您的观点

Carlos Moura

O Sênior mais seguido no LinkedIn | Sênior na Eletrobidu Energia |
举报内容
Construa confian?a através de intera??es respeitosas, profissionais e autênticas, demonstrando empatia e ouvindo ativamente às necessidades dos radiologistas.

已翻译

赞

5 Follow up and thank them

After you have gathered feedback from the radiologist, you should follow up and thank them for their time and input. You should also summarize the main points of your conversation and highlight how your product can address their needs and goals. You should also ask for permission to stay in touch and provide them with more information or a demonstration of your product. You should also ask for referrals or testimonials from them if they are satisfied or interested in your product.

By following these tips, you can effectively gather feedback from radiologists when selling medical imaging equipment. This will help you improve your sales skills, build stronger relationships, and increase your chances of closing the deal.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Amit Varshney

Building Medikabazaar | Deputy General Manager at Boston Ivy Healthcare Solutions Pvt. Ltd. | ISB | XLRI | Kellogg Ex Ed Alumni | High-Impact Diagnostic Imaging Equipment Marketer
举报内容
Additionally we can offer research and collaborations if the Radiologist is interested in exploring new ideas and interested in publishing research white papers.

已翻译

赞
Carlos Moura

O Sênior mais seguido no LinkedIn | Sênior na Eletrobidu Energia |
举报内容
Depois de obter o feedback do radiologista, é importante acompanhar e agradecer pela contribui??o dele. Resuma os principais pontos discutidos na conversa e destaque como seu produto pode atender às necessidades específicas do radiologista. Demonstre interesse genuíno em ajudar e pe?a permiss?o para manter contato para fornecer mais informa??es ou organizar uma demonstra??o. Além disso, aproveite a oportunidade para solicitar referências ou depoimentos, caso o radiologista tenha ficado satisfeito ou interessado em seu produto. Essas práticas ajudar?o a fortalecer seus relacionamentos comerciais e aumentar suas chances de sucesso no fechamento de negócios.

已翻译

赞
Carlos Moura

O Sênior mais seguido no LinkedIn | Sênior na Eletrobidu Energia |
举报内容
Explorar formas inovadoras de coletar feedback, como pesquisas online, grupos focais virtuais ou plataformas de colabora??o online, pode fornecer insights valiosos dos radiologistas sobre seus produtos e servi?os.

已翻译

赞

Sales Engineering

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you effectively gather feedback from radiologists when selling medical imaging equipment?

1

2

3

4

5

6

1 Know your product

2 Research your prospects

3 Build rapport and trust

4 Ask open-ended and probing questions

5 Follow up and thank them

6 Here’s what else to consider

Sales Engineering

给文章评分

感谢您的反馈

更多Sales Engineering相关文章

更多相关阅读内容

How can you effectively gather feedback from radiologists when selling medical imaging equipment?

1

2

3

4

5

6

1 Know your product

2 Research your prospects

3 Build rapport and trust

4 Ask open-ended and probing questions

5 Follow up and thank them

6 Here’s what else to consider

Sales Engineering

给文章评分

感谢您的反馈

查看其他技能