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How can you effectively disseminate research findings in low-resource settings?

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As a laboratory manager, you may be involved in conducting or overseeing research projects that aim to improve health outcomes, diagnose diseases, or evaluate interventions in low-resource settings. However, producing high-quality research is not enough if you want to have an impact on policy, practice, or public health. You also need to communicate and disseminate your research findings effectively to reach your target audiences, such as policymakers, practitioners, donors, media, or communities. In this article, we will explore some of the challenges and strategies for effective research dissemination in low-resource settings, and provide some practical tips and tools to help you plan and implement your dissemination activities.

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1 Know your audience

One of the first steps in planning your dissemination strategy is to identify and understand your audience. Who are the key stakeholders that need to know about your research findings? What are their information needs, preferences, and barriers? How can you tailor your message and format to suit their context and interests? To answer these questions, you can use tools such as stakeholder mapping, audience analysis, or user personas. These tools can help you segment your audience into different groups, prioritize them based on their influence and interest, and create profiles that describe their characteristics, motivations, and challenges.

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Dennis Odoi

Biomedical Scientist || Health Writer || Public Health Enthusiast || Reproductive Health Advocate || Entrepreneur || Certified Google Digital Marketer
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Knowing your audience is paramount for effectively disseminating research findings in low-resource settings. Tailoring communication strategies based on the audience's educational background, language proficiency, and specific needs ensures that the information is accessible and relevant. This targeted approach facilitates better understanding and uptake of research findings, overcoming potential barriers in low-resource settings. By adapting dissemination methods to the context and characteristics of the audience, researchers can maximize the impact of their work and contribute to improved healthcare practices and outcomes in resource-constrained environments.

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2 Choose your channels

Once you have a clear picture of your audience, you can select the most appropriate channels to reach them. Channels are the ways you deliver your message, such as publications, presentations, reports, briefs, posters, podcasts, videos, webinars, social media, newsletters, or blogs. Depending on your audience and your resources, you may use different channels for different purposes and stages of your dissemination process. For example, you may use peer-reviewed journals to establish credibility and validity, policy briefs to summarize key findings and recommendations, presentations to engage with stakeholders and solicit feedback, and social media to raise awareness and generate interest.

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KARIUKI NGUMO
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The world of communication has an array of different channels. From the classical print media (newpapers) to current digitial prints (emails) and social media (linkedin, tiktalk etc). Different audiences will resonate well with different channels. By knowing who your target audience / primary recipients of your message are, choose the channels they frequently conveniently receive news and information on a regular basis. One can have one message packaged and delivered in different channels to different audience or geographical locations.

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3 Adapt your content

Adapting your content to match your channel and your audience is an essential part of your dissemination strategy. The content should be clear, simple, and concise, while avoiding jargon, acronyms, and technical terms. If possible, translate the content into the language of your audience or use a bilingual format. Additionally, use an engaging and persuasive style to capture the attention and interest of your audience. Storytelling techniques, such as anecdotes, quotes, or case studies, can illustrate your findings and connect them to real-world situations. Visual aids such as graphs, charts, tables, photos, or infographics can also help to enhance your content and make it easier to understand and remember.

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Ayobami Adesiyan

Academic Tutor and Writer IIEx Chief Strategy Officer at Ebony Ambassadors UK, Youth Empowerment Advocate || Ex 54gene ||Ex MultiConsult || [BSc, MSc, MBA] ||McKinsey '22 Fellow
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Adapting content for your audience and channel is vital. It must be clear, concise, avoiding jargon. If possible, translate for your audience. Using an engaging style, storytelling, anecdotes, quotes, or case studies helps connect findings to real-life. Visual aids like graphs and infographics enhance understanding. From my perspective, such customization increases accessibility and memorability, making the message more impactful. This approach not only caters to audience preferences but also significantly boosts the effectiveness of communication.

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4 Evaluate your impact

The final step in your dissemination strategy is to evaluate your impact. Impact is the effect or change that your dissemination activities have on your audience or your research goals. To measure your impact, you need to define your objectives, indicators, and methods of data collection and analysis. For example, you may want to assess the reach, engagement, or influence of your dissemination activities, such as the number of views, downloads, shares, citations, or policy changes. You can use tools such as surveys, interviews, focus groups, web analytics, or media monitoring to collect and analyze data on your impact. Evaluating your impact can help you improve your dissemination strategy, demonstrate your accountability, and communicate your value to your funders and partners.

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KARIUKI NGUMO
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This step is critical for any scientific communication. How well was my message received? What did the audience say? It is important to conduct a post-event. The feedback will help the message in terms of precision, acceptance, and areas of improvement.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you effectively disseminate research findings in low-resource settings?

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1 Know your audience

2 Choose your channels

3 Adapt your content

4 Evaluate your impact

5 Here’s what else to consider

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