How can you effectively communicate technical information to non-technical salespeople?

To effectively communicate technical information to non-technical salespeople in an open-ended conversation, employ simple language and analogies. Break down complex concepts into digestible parts, use visuals or diagrams when possible, and adapt your communication style to the audience. Encourage questions for clarity and offer ongoing support to enhance their understanding.

One of the most successful ways to achieve this is to focus on the client/prospect connection first, then focus on technical information second. Research suggests leading with technical information can make you less trustworthy as it looks like you’re trying to hide or trick people. If you are trying to teach this technical information, it can be reverse engineers by asking the salesperson to teach what they already know, and only fill in any large gaps. There is every chance their more simple explanation is far more effective than a technical one. Connection with the prospect first, technical information can always come later, and from another team member.

Communication should be clear and complete in what we are trying to express. Ensure that everyone involved reaches a shared understanding of what has been communicated. In order to help do that, we need to communicate in a way that is simple and easy for others to understand.

KISS. Keep it simple stupid. This is the thing to remember. As yourself would my nan understand this? If the answer is yes then you are on the right track

To communicate with non technical people about Technicalities is to engage the man if he can draw a picture out of his imagination because if he can not draw or create something from his mind then its useless unless the man is running after an under the table engagement. There are plenty of people sitting down at their table just waiting to trick and trap you.

All great stories have key section, Pixar movies are a great examples. Having an approach that following perhaps this framework can help.. Situation Problem Implication of doing nothing Needs addressed from solution This enabled the human to thrive in a technical story and enables a commercial story to built. The technical aspect will be followed up by folks that can and I recommend sales colleagues join those too to learn more but from outset, focus on human connection.

On reviens souvent au classique mais lorsqu’on a compris le besoin, il faut le reformuler. De manière efficace et synthétique, il faut que cela apporte un bénéfice que l’interlocuteur va imaginer ou penser au sein de son organisation. Le mieux est de le projeter et de se projeter ensemble.

Visual storytelling is a powerful medium and platforms such as YouTube enable aids to a story and often can deconstruct a commercial story. This can be used really well in follow up in collaboration with your marketing teams. For the sales colleague, I have seen use of a whiteboard in creating stories really work. The reason being at some point this is where a technical journey will need to go…diagrams and connections need to be brainstormed. The most powerful stories can merge this old school tech and fast track a technical chat when needed, a structure required and practice. A set of whiteboard pens should be in every solution sales bag!

Exaco! Contar historias o casos de uso reales puede ayudar a ilustrar cómo se aplica la tecnología en situaciones cotidianas. Esto puede hacer que la información sea más relevante y fácil de recordar

Workshops, role plays and sales practice are important but it depends on confidence and learning styles of the team. Some of above would create so much anxiety it would be counter productive. My advice is to start by understanding the learning styles of all of the team, finding consensus style and building both group and 121 plans to improve skills and confidence. This can then adapt to your styles found in team who will learn by doing, listening, speaking or practical application. Finally I would always suggest talking about practice as important part of planning. My ration to suggest would be 3:1 plan to doing as a rule to extend what in play today.

Before you can communicate a solution, you need to understand the problem. This means asking the right questions, listening actively, and clarifying any assumptions or ambiguities. You also need to understand the customer's needs, goals, and pain points, as well as their technical background and level of expertise.

Using learning styles as a guide, being consistent in your 121s and coaching but applying universal expectations of standards makes it clear what’s expected and culture of continual learning. One aspect I am very passionate about is reflecting and mirroring the advice you give in personal approach. If you are expecting folks to learn, so should you…what are the advances in coaching, in leadership and in your field of play? How much effort do you as a leader put into the process of coaching team and yourself? The coach is a critical and often the most expensive part of the process. You have a duty to hold your side of the bargain and be a role model for the team

Simplifying technical stories is important for effective communication, but it's also crucial for sales teams to familiarize themselves with industry-specific vocabulary to connect with their audience and build credibility. Encouraging research and exploration of the industry ecosystem can enhance their ability to convey technical information effectively in sales pitches.

Typically I encourage my team to use metaphors. It’s usually an easier way to internalize difficult concepts in sales. However, any serious salesperson must strive to familiarize themselves with technical sales concepts so they can feel confident when they engage senior executives.

Know Your Audience: knowledge level Use Analogies: Relate technical concepts to everyday situations Simplify Language: Visual Aids: Storytelling: Stories make info memorable. Hands-On Learning: provide hands-on training or interactive workshops. Frequent Updates: Offer ongoing training Q&A Sessions: Encourage questions and open discussions. Documentation: Provide clear & concise documentation Feedback Loop: where salespeople can share their challenges Dedicated Support: Offer access to a dedicated expert Patience & Empathy: Offer support and encouragement. Role-Playing: Engage in role-playing exercises Progress Tracking: track their understanding and progress, and offer rewards or recognition. Reinforcement: Repeat key points & concepts.

Provide explanations with a logical cause and effect approach through engaging visuals, communicative with easily understandable grammar, event presented in a storytelling manner within the context of the situation they are working on