How can you effectively collaborate with suppliers when developing a category plan?
Developing a category plan is a key part of sales management, as it helps you align your objectives, strategies, and tactics with your customers and suppliers. A category plan is a document that outlines how you will manage a specific product category to achieve optimal performance in terms of sales, profit, and customer satisfaction. However, creating a category plan is not a solo task. You need to collaborate with your suppliers, who have valuable insights, resources, and expertise to offer. In this article, you will learn how to effectively collaborate with suppliers when developing a category plan, and what benefits it can bring to your business.