How can you effectively collaborate with designers and developers to create high-converting pages?

As well as knowing what the goal (CTA) is for the page, you should also let the designers and developers know who is coming onto the page and what you help them with. The more information you impart to the designers and developers the more they will feel involved in the project and add their value and insights. Doing 'their job' is important, but knowing more than their part in the project will benefit the end result. Maximising the conversions for the CTA.

Write a well considered brief. Far too many marketers and business owners expect designers and developers to be mind readers, and create magic from a lazy brief. Suppliers are there to support you to bring your vision to life, they are not there to create your vision for you. If you don't understand something well enough to properly brief a supplier, you should upskill before you outsource so that you know enough to be dangerous. Every business owner and marketer should have a good handle on landing pages.

With a designer, developer, or any other cross-functional project for that matter: ?? impact of the project stems directly from clarity of the goals Think in terms of: Goals Strategy Tactics And pull your cross functional partners in early so their voices can be heard. The better they understand the conversion goal, the more they can apply their learnings to the project early and often.

Clear briefing on the requirement should go to designers and developers on intent of page . Collaborative work is the key for the success.Choose skilled resource in Tools . Brainstorm. Appreciate and encourage good work.

In the dynamic realm of digital marketing, an impactful landing page can make all the difference in converting visitors into valuable leads and customers. Whether it's signing up for a newsletter, downloading a lead magnet, requesting a demo, or making a purchase, the conversion goal should be measurable, realistic, and aligned with your overarching marketing strategy. In the competitive landscape of digital marketing, a well-optimized landing page is the linchpin of successful conversion. As a marketing expert and thought leader, I urge fellow professionals to invest time and effort in defining a clear conversion goal and aligning it with their broader marketing strategy.

To set up a workflow and schedule that clearly outlines responsibilities, tasks, deadlines, and methods, consider utilizing AI tools. Other tools suitable for project development, equipped with remarkable AI features, include Trello, Asana, Monday.com, ClickUp, and Wrike. While Notion isn't AI-focused, it enables flexible project management and collaboration.

This is sometimes the chicken or the egg situation, but in my experience, it's best to start with the copy, and then do the design based on that. It's much easier to organize everything that way and avoid major changes once the design is semi-ready. Of course, everyone should communicate their ideas clearly on the structure and create some sort of basic outline before anyone starts working on their part. After you have the copy and the design, all it's left is to take care of mobile optimization, A/B testing, and all that fun stuff...

When looking at tools and platforms from a marketing operations standpoint, tracking and attribution are often overlooked. It's vital to ensure your selected tools capture tracking parameters and to test website tracking scripts for accurate lead source data. This data is critical for understanding where to find your target audience, identifying quality leads, and measuring conversion success. Without it, testing different channel strategies and attributing revenue to specific channels becomes extremely challenging.

We use Github, which is a tool our developers and designers already use, to project / task manage, which is easier for them since they already use GH. What I love about GH is that you can easily link to related issues, tag and assign users, assign priority, and create simple checklists. It's lightweight and simple, and doesn't require those teams to learn anything new.

Moreover we can work using multiple products provided by different companies by integrating with our products or platform to make our work flow easier and faster.

???Providing constructive feedback to a designer or agency without getting personal is so important. Sometimes, I personally struggle with that since I get very involved in the project and care about its success. But keeping the feedback clear and straightforward always helped me deliver the best final result. So thumbs up to that!

- Specificity: Avoid vague comments like "I don't like this." Instead, focus on specific issues: "This color doesn't match our brand guidelines. - Reasoning: Provide rationale or examples for your feedback. For instance, explain why a headline isn't effective in conveying the main benefit. - Objective Alignment: Ensure feedback relates to the conversion goal, aiming to improve the user journey or boost conversion rates. - Respectful Tone: Maintain a respectful tone, acknowledging effort and framing suggestions as improvements toward shared goals. - Open Dialogue: Encourage discussion. Collaborative dialogue often leads to innovative solutions

Communicate clearly when giving feedback to designers and developers. Imagine you are asking someone to make you a sandwich over the phone. Be specific and direct. Otherwise, you are wasting both of your time. Constructive feedback is not personal and shouldn't be sugarcoated – but ensure you also kindly express appreciation for your partners throughout the process.

One thing to ensure when giving critical feedback is to keep the morale high. Be supportive and constructive. When working with creative people, you have to keep those walls down. Your feedback is important and only works if it gets through.

keep communication clear. Establish design guidelines, have regular feedback sessions, and prioritize user experience. This helps streamline the process, making sure creative ideas align well with technical implementation for effective high-conversion pages.

One of the most important principles to remember is: You are not your customer. You know your product inside and out, and your brand, and all the things you promise. Your customers don't. The second you assume you know what they want, you have already lost to more customer-focused teams. Good, solid, statistically-sound testing is a great way to ensure you're maximizing your pathway's potential. Just remember: your tests are only as good as the customer insights that are backing them!!! Throwing spaghetti at a wall is not a viable testing strategy.

Testing the adjustments and comparing it with the actual results, drives you toward the enhanced decisions around the conversion goal, but still all needs to be clearly communicated with the technical team, with rationales, explained.

La palabra optimizar significa que siempre habrá áreas de oportunidad; en este mundo digital no hay una teoría cerrada; lo que hay son métricas que te permiten tomar decisiones. Si no revisas a diario lo que sucede en tu negocio (experiencia digital), estás perdiendo oportunidades; la actualización te la dicta la marea (mercado).

Na tym etapie niezb?dne b?dzie tak?e sprawdzenie "Co my?li / czuje / widzi u?ytkownik strony". To on b?dzie g?ównym beneficjentem nowego projektu, wi?c to jego zdanie jest w tym przypadku najwa?niejsze. Nie miej przeciwwskazań, aby zapyta? konkretnych u?ytkowników o ich do?wiadczenia.

In the cutthroat luxury fashion industry, where every click and conversion matters, continuously optimizing landing pages is crucial for success. Gucci, Prada, and Chanel adopt an iterative approach, constantly testing and refining page elements to enhance performance. They utilize GA to track key metrics and identify areas for improvement, A/B testing, and multivariate testing to compare different versions of headlines, images, buttons, CTA, and forms, ensuring that the most effective elements drive conversions. Based on these tests, they make data-driven modifications to the page, continuously enhancing its ability to capture leads and generate sales. A lot can be done by AI and ML, but this is for later...

When the company goes up, the whole team goes up. No one is left behind. We need good communication, and constant feedback to improve.

Make sure to provide positive positive reinforcement by praising work that meets the objective once in a while, as well as that that surpasses it.

This should go without saying, but good work is obviously rewarded with a paycheck in accordance with it, but a few good words and real show of appreciation for the effort also goes a long way. It's not about the pizza, it's about pride of working with good people that know what they are doing. You hired people with very special sets of skills, don't forget that.

At this stage I think it's important to share your key takeaways . Maybe something didn't work. Maybe something turned out great. Share it and learn from it.

I look now at the F&B industry, where customer engagement is crucial. There, celebrating and appreciating the work of designers and developers is essential for fostering a positive and productive working relationship. Starbucks and McDonald's recognize the value of acknowledging their team's efforts, recognizing their contributions, and rewarding their success. They often host team-building events, provide incentives for exceptional performance, and feature their team members in company newsletters or social media campaigns. This appreciation strengthens the bonds between the team members, motivates them to continue delivering high-quality work, encourages them to strive for continuous improvement, and eases recruiting of new talents.

- You should absolutely design pages with the right audience / personna in mind. - KISS: Keep it Super Simple. We are all somewhat guilty when we want to include every detail under the sun on a page, but it can tend to be distracting to the customer as we well as ineffective. Keep it super simple and focus on the key message and objective of each page.

In addition to the traditional methods of recognizing team members, such as public praise, rewards, and promotions, organizations can leverage AI and machine learning to implement innovative ways to appreciate and motivate their workforce. For instance, AI-powered recognition systems can analyze employee performance data, identify individual strengths and contributions, and generate personalized feedback and rewards. Additionally, ML algorithms can predict employee burnout and identify potential issues within teams, enabling proactive interventions and fostering a more engaged and productive work environment.

Marketing will be seeing the maximum 'required skills' change in the coming times. Marketers now need to be Full Stack marketeer that look after the entire process of communication of business. With AI-powered assistance for various business operations, the competition will be fierce and we need the power of data to reach to our beloved customers.

Unpopular opinion... Sometimes it helps to work backwards. Instead of carrying a design to the developer, as the developer what new he can create, and then have the designer build beauty within those walls. Structure should always be the developers right, it helps construct some really unique pages!

Often times, the senior management sees this process as a conveyor belt where the designers hand over a “finished” design to the developers. This will always result in back and forth because there’s likely little to zero initial alignment of what the developers can expect from the design. It is imperative for designers and developers to have an initial alignment regarding their skill set and their approach for the project. For example, a designer may add animations to website sections that intersect with other sections on the page, which may be beyond the developer’s skills. The timely exchange of this information allows both parties to anticipate the level of work they’ll be engaged in and sets a boundary for both parties to work within.