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How can you effectively advocate for policy change at the local level?

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If you work for a nonprofit organization that aims to make a positive impact on your community, you might want to influence the policies and decisions that affect your cause. Advocating for policy change at the local level can be challenging, but also rewarding and impactful. In this article, you will learn some tips and strategies to help you plan, execute, and evaluate your advocacy efforts.

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Celeste Carrasco

Strategic Executive & Innovator | Federal Affairs & Public Policy Strategist | Passionate Advocate | Dynamic Public…

1 Know your issue

Before you start advocating for policy change, you need to have a clear and compelling message about your issue. Research the current situation, the challenges and opportunities, the stakeholders and allies, and the potential solutions. Identify the specific policy goal or ask that you want to achieve, and how it will benefit your community. Use facts, stories, and data to support your case, and anticipate possible objections or counterarguments.

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Celeste Carrasco

Strategic Executive & Innovator | Federal Affairs & Public Policy Strategist | Passionate Advocate | Dynamic Public Speaker | Skilled Coalition Architect | Change Catalyst | Adventurous Traveler | Daisy’s Mom ??♀?
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One year I decided I didn’t want to have the traditional Turkey for Thanksgiving. Spoiler alert, we didn’t have Turkey. In short, I did exactly what this suggests, I came up with a compelling story, an alternative to the established policy (the Turkey), reasons why the alternative was a good choice and I spoke to all stakeholders to directly pitch idea and addressed any concerns. Recruited those that “bought into the plan” to help advocate or used as leverage for the next stakeholder. I encourage you to try a change like this in small scale to learn to navigate a “campaign”.

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2 Know your audience

Next, you need to identify and understand the decision-makers and influencers who have the power or authority to make or support the policy change you want. Find out their backgrounds, interests, values, and positions on your issue. Learn about their communication preferences, their sources of information, and their networks and relationships. Tailor your message and approach to suit their needs and motivations, and build rapport and trust with them.

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3 Know your strategy

Once you have your issue and audience clear, you need to develop a strategy to deliver your message and achieve your policy goal. A strategy is a plan of action that outlines your objectives, activities, resources, timeline, and indicators of success. Your strategy should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. It should also be flexible and adaptable to changing circumstances and feedback.

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Brian Krawcykowski

Tangible Product Entrepreneur. Creator of Uncle Jack’s Rod Wax. Ex-Recording Studio Business. Brand & Business Development. Sales & Marketing Director.
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Important to add to strategy planning is to also have KPI (key performance indicators) as milestones to meet during the project. Having the “A” (achievable) from the SMART plan as the start of the KPI’s will help

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4 Know your tools

To implement your strategy, you need to use various tools and tactics to communicate your message and engage your audience. Some common tools and tactics include: letters, emails, phone calls, petitions, social media, newsletters, blogs, op-eds, media releases, events, rallies, meetings, presentations, webinars, reports, briefs, testimonials, and endorsements. Choose the tools and tactics that are appropriate for your issue, audience, strategy, and budget.

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5 Know your allies

You don't have to advocate for policy change alone. You can leverage the power and influence of other individuals and organizations that share your vision and values. Allies can help you amplify your message, provide credibility and legitimacy, offer expertise and resources, mobilize supporters, and create pressure and momentum. Identify your potential allies and reach out to them with a clear value proposition and a request for collaboration.

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6 Know your impact

Finally, you need to monitor and evaluate your advocacy efforts to assess your progress and impact. Monitoring and evaluation can help you track your activities, outputs, outcomes, and impacts. It can also help you learn from your successes and failures, identify challenges and opportunities, celebrate achievements and milestones, and improve your future advocacy. Use quantitative and qualitative methods to collect and analyze data , and share your findings and recommendations with your audience, allies, and stakeholders.

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Brian Krawcykowski

Tangible Product Entrepreneur. Creator of Uncle Jack’s Rod Wax. Ex-Recording Studio Business. Brand & Business Development. Sales & Marketing Director.
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Creating a quarterly and of course, an annual report, of the health of the organization, along with achievements, that you send to current donors, partners etc… is a huge step that needs to be consistently delivered. Communication on a timeline is critical

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you effectively advocate for policy change at the local level?

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2

3

4

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1 Know your issue

2 Know your audience

3 Know your strategy

4 Know your tools

5 Know your allies

6 Know your impact

7 Here’s what else to consider

Non-profit Leadership

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How can you effectively advocate for policy change at the local level?

1

2

3

4

5

6

7

1 Know your issue

2 Know your audience

3 Know your strategy

4 Know your tools

5 Know your allies

6 Know your impact

7 Here’s what else to consider

Non-profit Leadership

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