How can you educate and train customers on new features or updates using product demos?

One thing we often forget is to keep our messaging simple. The demo or whatever the communication, it should be a storyline which prompts the receiver to reach out and take action NOW!!

??Demonstrations are potent tools, bridging the gap between innovation and user comprehension. Guidelines to Enlighten: ?Segmentation: Tailor demos to user proficiency levels. ?Interactivity: Encourage users to try features during sessions. ?Real-world Scenarios: Showcase practical applications of updates. ?Feedback Loops: Enable Q&A to address user queries. ?Documentation: Provide accessible, post-demo reference materials.

Product Marketing is the most underrated aspect of Tech/Digital GTM and Sales. To educate and excite customers and prospects about new products and features, try to cover some of these elements: 1. As someone mentioned here already - know your audience. 2. Know how to reach them and communicate the features before they are launched/released. 3. Get your audience involved and engaged early - beta program, focus groups, surveys, testimonials. 4. Make them feel truly part of the journey/evolution - their feedback loop is gold. 5. Repeat via marcoms: PRs, Articles, Webinars

From the Demo, we should be able to 1. Understand if the painpoint being addressed is the painpoint of the user 2. Get feedback on the gap between the As-Is & To-be states. The easier it is to get feedback, the easier it is to build value for the user.

I would add that once you've done your market research and target audience survey, then you may want to use FAQs as a way of educating consumers about your new product feature. Once the questions resonate with the consumers then it's easy to build connection with the product.

Use storytelling in your demos by incorporating a three act story structure: 1) Setup - what’s the problem? Show them you deeply understand and have empathy for their problem by incorporating examples of your existing customers or personal experience. 2) Conflict - what’s in the way of getting it done the “old” or current way the customer is solving the problem? Talk about how it’s being done today and what pain that’s causing. 3) Resolution — show (don’t just tell, this is a demo!) how your product resolves the conflict. Demonstrate how are you the first, best, or only way to solve their problem.

Start with the problem. I've been in the Business software industry for +25 years - and have introduced many release. The best ones all started with a story Why? - context matters - it sets you up to solve a pain - it puts you in shoes of the receiver: The customer Even if you're training - make it a story. No customer uses your new feature just to use it. They use in context of making a part of their business better. Focus on that.

When launching a new product, I like to hold a live webinar with the product manager, and a customer on the same week of the launch. You can use this to gain immediate feedback on how you describe the product, and gauge customer interest in real time. The real key, though, is to create a consistent drumbeat of training around this feature, as it is now and updating that content for any feature improvements. Getting the message out about a product once upon its launch is one thing, continuing to beat the drum is another and Most companies forget to do this part.

Beyond the message that you wish to convey is also the 'Messaging'. This deals basically with how much the message connects with your audience's everyday life. Once your audience is determined, the next is the right and creative use of words in a way that easily and naturally resonates with the understanding of your audience. Messaging should actually be a key focus of any promotion. When done correctly, connection with the product and/or brand is a lot easier.