Editing content for the web is not the same as editing for print or academic purposes. You need to consider the needs and preferences of your online audience, as well as the technical aspects of web writing. Here are some tips to help you avoid common pitfalls and improve your web content quality.
Before you start editing, you should have a clear idea of what you want to achieve with your content. Is it to inform, persuade, entertain, or educate your readers? What action do you want them to take after reading your content? How does your content fit into your overall content strategy and goals? Knowing your purpose will help you focus your editing on the most relevant and effective elements of your content.
é tentador adotar a audiência como objetivo principal. Ela raramente é. é essencial se guiar por propósitos claros. O que a sua marca busca comunicar? Para quem? Com que objetivo? Dependendo dessas respostas, às vezes o melhor é falar para poucos.
Web readers scan rather than read word by word, seeking visual cues to guide them through your content and highlight the main points. To make your content easier to scan and digest, use web-friendly formatting techniques such as short paragraphs and sentences, headings and subheadings to create sections, bullet points, numbered lists, and tables to organize your information, bold, italics, and colors to emphasize key words and phrases, images, videos, and other media to support your content and attract attention, as well as white space and margins for a clean and spacious layout.
Aprender los básicos de HTML es esencial para jerarquizar la información con párrafos, encabezados, listas. Optimizar imágenes de acuerdo a la necesidad (PNG, SVG para gráficos, JPG para fotografías). Fotografías, videos y audios con una compresión adecuada para su carga, pensar en alternativas para conexiones lentas. Utilizar el atributo ALT para dispositivos que no lean imagen y aria-label para mejorar la accesibilidad. No recomendaría copiar y pegar directamente desde editores de texto, ya que se genera código basura.
Formatting definitely makes a difference in making content reader-friendly. You can split it into shorter paragraphs, highlight important texts, put statements into inverted commas, and divide it into bullets.
Writing for web readers requires understanding their expectations and preferences. They want content that is relevant, engaging, and useful. To make your writing more effective, use a conversational and friendly tone, address them directly with "you" and "your", and avoid jargon and technical terms. Additionally, provide examples, stories, and anecdotes that relate to their experiences and interests. Furthermore, answer their questions and solve their problems to provide value and benefits that motivate them to take action.
SEO, or search engine optimization, is the process of improving your content's visibility and ranking on search engines like Google. This can help you reach more potential readers and drive more traffic to your website. To optimize your content for SEO, you should do keyword research and use relevant keywords throughout your content. Additionally, craft a catchy and descriptive title that includes the main keyword, as well as a concise and compelling meta description that summarizes the content and includes the main keyword. Utilize headings and subheadings that include the keywords and reflect the content's structure. Additionally, use internal and external links to connect your content to other relevant and authoritative sources, as well as alt text and captions for images and media that describe their content and include your keywords.
Dizem que as regras de SEO v?o perder valor, conforme ChatGPT e TikTok roubarem espa?o do Google como fonte de consulta. Pode ser, mas a essência de SEO permanece. Diga, rapidamente, por que a sua informa??o importa.
The final step of editing is to proofread and test your content for any errors, inconsistencies, or glitches. You can do this by using spelling and grammar checkers and tools, reading your content aloud or using text-to-speech software, asking someone else to review your content and give feedback, checking your content on different devices and browsers, and using analytics and metrics to measure your content's performance. Editing content for the web can be challenging but rewarding; by following these tips you can create content that is clear, engaging, and effective for your online audience.
é cada vez mais possível trabalhar n?o como alguém que fala e o público escuta, mas como alguém que dialoga com esse público. Testes A/B s?o valiosos. Seu conteúdo pode aparecer de um jeito para parte do público e de outro, para outra parte. Conforme o desempenho, a partir da segunda hora você pode adotar o formato vencedor. Ou entender que seu público n?o é um só, e passar a se comunicar de maneiras distintas para cada subgrupo.
Editing content for the web can be streamlined by using a headless CMS, which separates content management from front-end delivery, allowing for more agile content updates and avoiding common pitfalls like tight coupling of content and design - no more broken links and talking to devs. Content modeling further enhances this by structuring content in a way that supports reusability across different platforms and channels, ensuring consistency and facilitating easier updates. With a headless CMS like Kontent.ai, you can preview changes in real-time and edit content directly, ensuring that it looks good on all devices and resolutions. This approach not only improves the editing process but also future-proofs your content strategy.
Conhe?a as boas práticas, mas n?o as entenda como mandamentos escritos em pedra. Se todo mundo fizer igual, tudo fica igual. Dê o seu toque pessoal. Fa?a a comunica??o funcionar para você. Daqui a um tempo, as melhores práticas ser?o outras. A evolu??o vem de gente que n?o concordou com as regras e achou que podia fazer melhor. Pode ser você.
Keep track of the mistakes you are making. Turn them in to a checklist. Convert the checklist into a guide. Follow the guide and make the fixes before you publish the content.