How can you ease a prospect's safety concerns about your product?
When you sell a product, especially a new or complex one, you may encounter prospects who have safety concerns about it. They may worry about the quality, reliability, durability, or compatibility of your product, or how it affects their health, environment, or reputation. These concerns can create barriers to trust, value, and urgency, and prevent you from closing the deal. How can you ease a prospect's safety concerns about your product and move them closer to a purchase decision? Here are some tips to help you.