How can you drive positive outcomes through strategic communication skills?

Strategic communications plans should serve a clear business purpose and take into consideration each relevant stakeholder group. Being crystal clear on business objectives and desired outcomes is key - as is leveraging audience listening to understand what matters most and how to engage with key stakeholders.

Strategic Communication needs to be credible, logical and sensitive. When communication takes into account the audience - WIFM (what's in it for them) and then is tailored to meet those needs that is when it drives positive outcomes.

It's helpful for executive leadership / c-suite to define overall business objectives, but often the best messaging and insights on "what works and what doesn't" come from the front lines. This includes heads of business development, sales leaders, investment officers and others who engage with customers, partners and investors on a daily basis. Take their input and experience and apply it to your marcomms plan.

LinkedIn me ha preguntado ?Cómo puedes generar resultados positivos a través de habilidades de comunicación estratégica? -Claridad y Comprensión: Evita malentendidos, mejora la eficiencia y la productividad. -Relaciones Mejoradas: Ayuda a construir y mantener relaciones sólidas. -Resolución de Conflictos: Esencial para resolver conflictos de manera efectiva y pacífica. -Liderazgo Efectivo: Un buen líder necesita ser un buen comunicador. -Credibilidad y Confianza: Establece credibilidad y confianza. -Toma de Decisiones: Facilita la toma de decisiones proporcionando información necesaria de manera oportuna y comprensible.

The mission, vision, goals and objectives of any organization are first recognized and realized from within the organization itself. We are often driven to look outward for solutions, when solutions begin from within, along with concise messaging that everyone believes in. "Unity of communication, creates the power by which you propel forward".

Los canales y formatos dependen mucho de la audiencia, antes de crear cualquier tipo de contenido o información debemos investigar varios factores para que ese contenido sea visto en el canal adecuado. 1) Qué canal es el más consumido por esa comunidad. 2) Nivel académico de esa comunidad. 3) Tipo de formato y contenido. Estos son 3 factores que debemos tener en cuenta para empezar a comunicar de manera efectiva.

Destaco um ponto fundamental dentre todos os meios de comunica??o: o alinhamento com todos os envolvidos no tema a ser comunicado. é primordial que todos estejam seguros e bem engajados para que a comunica??o seja efetiva no formato de comunica??o definido.

El canal y formatos de comunicación son como el proceso de enamoramiento. Utilizas distintos canales y formatos para alcanzar tu objetivo. Por ejemplo, usas llamadas, mensajes de texto, tarjetas e invitaciones. El mix de formatos y canales, siempre y cuando se utilicen estratégicamente, tienden a generar conexiones con la audiencia y la predisponen a entender mejor los mensajes.

A few times a year I like to do an exercise where I evaluate all communication channels within my toolbox. I categorize these channels into three groups: 1) regularly used 2) occasionally used 3) rarely/never used This evaluation allows you to properly brainstorm when you have a message to share because you can easily consider how to share the message. …Many ask me why I include category three, though. There are communication channels that don’t get used, but on that rare occasion, they really stand out!!!!! So don’t ignore potentially old-fashioned channels. For example, you would be amazed how well a hand written and mailed message stands out this day and age!

Strategic communication skills can drive positive outcomes by effectively conveying messages tailored to your audience, fostering understanding, trust, and collaboration. Clear, concise, and persuasive communication can inspire action, build relationships, and navigate challenges, ultimately leading to shared goals and success.

Cuando hice mi primer proyecto, el cliente fue mi papá. A veces pasábamos horas discutiendo un tema que al final, llegábamos a la conclusión que los 2 estábamos hablando de lo mismo, solo que cada uno con sus propias palabras. En ese momento, entendí que el lenguaje básico, claro y sencillo, es comprensible para todo el mundo y facilita ejecutar una comunicación asertiva.

Una herramienta útil es trabajar un mapa de mensajes claves que te ayuden a transmitir con eficiencia tu propósito. No olvides trabajar tu lenguaje no verbal. Recuerda que el cerebro solo tarda siete segundos en formar una primera impresión de su interlocutor. Promover la empatía siempre será la mejor arma para “enganchar” a tu audiencia. Algunas claves para lograrla: - Mantén siempre la sonrisa. - Realiza contacto visual. - Adopta una postura receptiva. - No tengas miedo de expresarte con las manos.

Develop clear, concise, and engaging messages that convey your key points effectively. Use storytelling, visuals, and examples to make your message more memorable. Select the most appropriate communication channels to reach your target audience. Consider using a mix of channels such as email, social media, in-person meetings, and presentations.

Active listening: Truly listening to understand, not just to respond. Clear and concise messaging: Avoiding jargon and ensuring information is easy to understand. Ever had those moments in the office where communication took a hilarious detour? ?? We've all been there! But beyond the laughter, it got me thinking about the profound role communication plays in shaping our workplace experience. From the simple exchange of ideas to fostering a culture of openness, effective communication is the secret sauce to a stellar workplace environment. Let's remember some of those funny anecdotes and reflect on how they taught us valuable lessons about the power of clear communication.

Absolutely, you deliver based on your audience which promotes the outcomes you are looking for. Be thoughtful of time and leave opportunity for questions/concerns. Gaslighting is the phrase of the day and you don’t want to put your company in a position of not saying what they mean or meaning what they say…

Most people listen to respond rather than to truly understand. I believe that active listening, a fundamental aspect of strategic communication, holds the power to drive positive outcomes in diverse contexts. When individuals truly engage in active listening, they demonstrate a genuine interest in understanding others' perspectives, fostering empathy and trust, leading to collaborative problem-solving and mutually beneficial outcomes.

Here is a concrete exercice you can try with one of your client or partner : listen for 5mn you interlocutor without cutting him off. We quickly learn 3 main things : 1) In our daily life, we bearly listen for more than a minute 2) Letting our interlocutor talk first is a gift to you : you will better understand his or her need, the state of mind, etc 3) You will learn a lot

Active listening requires taking the time to listen to the perspectives, then offering insight based on a myriad of things. A good checklist is or points to be aware of when engaging in active listening are the following: - clear and concise messaging - always be clear on your original intention or message - engagement of viewpoints, communication is a two way street so be open minded to perspectives. - trust building and communication of key communication strategy points from a knowledge sharing perspective. In other words, there isn’t a singular path to travel however be crystal clear on what you are trying to convey, and keep referring back to salient points while also remaining open to new ideas.

Cuando trabajaba en el área de informática, tenía un compa?ero que aceptaba toda solicitud y eso hacía que se atrasara con todos los proyectos. Nuestro jefe le decía: Tiene que aprender a decir que no. Escuchar es entender el contexto y el objetivo de la conversación, saber cuándo decir no o exponer tu perspectiva y saber la mejor manera de comunicarlo. Es entrar en un proceso de negociación donde ambas partes se sientan satisfechas y comprendidas.

Communication and listening really do go hand in hand. It is one thing to speak about your topics, but it’s even more important to pay attention to the audience and actively listen. Rephrase their question in your own words before answering them to really ensure both parties understand the question asked.

Always seek feedback. For events/meetings, use surveys at the end and ask for feedback before everybody leaves. Keep your survey questions to a minimum - just the key things you’d want to know such as whether the information shared was helpful etc. For daily reports, indicate that feedback is much appreciated and provide ways (such as via writing to a dedicated mailbox) for readers to provide their feedback easily. For social media content, use engagement tools such as quizzes and polls to get feedback/insights from your audience. There are many ways to assess the efficacy of your communications and you must prioritise doing so, in order to optimise your efforts.

*Active listening: This is the oldest virtue. Truly listening to understand, not just to respond. *Feedback Loops: Providing a platform for everyone to share updates and concerns. *Visual communications: They have the power to captivate audiences, evoke emotions, and inspire change. *Technology: Leverage the vast growing smart automated communication platforms. Generative AI for language translations and captions.

Before you even implement a strategic communications plan, ensure that metrics and feedback are already built in. The metrics and feedback will inform future decisions.

Role playing and practice helps. Start by honestly assessing how well you met your original goals and conveyed key messages. Did you achieve the desired understanding and engagement from your audience? Gather feedback through surveys, metrics, or trusted colleagues. Their input will highlight strengths, like clearly explaining complex concepts, as well as areas needing refinement, like improving virtual presentation delivery. Regular self-reflection is valuable too. Consider what worked well that you should replicate. Identify what you would change about your preparation, content, or style. This dedication to learning from experience will allow you to hone your approach, relatability and executive presence.

Para aprimorar sua comunica??o, comece avaliando as rea??es às suas mensagens e buscando feedback. Identifique o que pode ser melhorado, seja na clareza, no canal utilizado ou na forma de entrega. Experimente diferentes abordagens para ver o que mais ressoa com seu público. Este processo de avalia??o e ajuste contínuo é fundamental para tornar sua comunica??o mais clara, eficaz e adaptada às necessidades de quem a recebe.

Ask someone outside of your age bracket what works best to communicate with their generation, and keep that in consideration when looking at how to best communicate with that group. I worked in an organization that was looking at branding ideas that were supposed to be appealing to young people with new and innovative technical ideas to accelerate modernization. The senior leaders loved the image of fire, anvil and "forging" the future. When younger folks saw it, they saw it as looking back to the days of horse cavalry and not to the future at all. Important to take that into consideration.

Yes, strategic communications depends on all of the above. And… A seasoned communications leader is a *business strategist* with a 360-degree view who not only understands your business, but also the industry, competition, political environment, media landscape, community relationships, consumer sentiment, donor priorities, and employee mindset. We work cross functionally to protect and enhance organizational reputation, which you can't put a price on. PRO TIP: It's always better to protect reputation than to have to rebuild it. So do yourself a favor: Bring us in on the front end. Doing so means you won't need us to lead the cleanup crew.

Align communication efforts with broader organizational or strategic goals. Ensure that your messages support and reinforce overarching objectives, values, and priorities. This ensures that communication efforts are purposeful and contribute to overall success.

Additionally, fostering a culture of open communication, embracing diversity, and adapting to evolving technologies are crucial for achieving positive outcomes through strategic communication.

Building teams with critical media teams, also helps. positive critic. That's one component that drives the much needed boost to guarantee success, through apt scrutiny and the elimination of steps which may be prone to brew dissatisfaction/ non acceptance of key message (s).