How can you differentiate your brand with storytelling?

Every brand must welcome the art of storytelling. Why? – It endears your audience to you. – It shows you're real and face real life issues. M

Storytelling matters mostly for these 2 reasons - Nowadays people buy a brand more than a product or service. - A band should have a story inorder to create an interested audience, trust and to sell.

5% of people remember statistics, while 63% remember stories, a Stanford study showed. Brands must embrace storytelling if they want to: -Build trust -Evoke emotion -And create connection with their audience

Storytelling is something humans do every day. It comes to all of us naturally, some more than others. The great storytellers can paint a picture with their words and can transport listeners. A story is only worth telling if it entertains, informs or moves the listener. So don't just tell stories for the sake of standing out, give your listeners something real.

I've seen an example where a group of people or an individual's vision transforms into a brand. Therefore, the most effective way to discover your brand story is by creating a narrative around the principles and vision that your brand represents, while keeping in mind the audience you want to reach.

The easiest way to structure your brand story: →Fight an enemy →Build a hero's journey →Focus on your differentiators Create a narrative that supports how you started what you did. That story can have anything as long as it keeps the reader engaged, interested and excited.

While telling the brand story, brands should focus on keeping it original. When people associate with any brand, they would love to know when & and how the idea of starting this particular brand was born. They want to be part of the growth of the brand, including them by telling the failure & and success of the brand. Ensure, that a brand story is nothing less than the personal story of human where you start from scratch, mention your present status and also include in the goals and vision you hold for the brand future.

Telling your brand’s story should always align with your brand’s personality and tone of voice. Never forget to inject that personality into the storytelling. It's what makes the story even more authentic.

Stories are about transformation. To create the framework of your story, begin thinking about: → Where the main character begins → Where they end up → What they have to overcome And how can this inspire your audience?

When telling your brand story... ? Make it relatable to what you're offering (product/service) ? Make sure it's real and obtainable. I mean...why lie? ? Give life lessons in there too. It must be all about selling something!