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How can you develop your creativity to become a better marketer?

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Creativity is a vital skill for marketers, especially in a competitive and dynamic environment. It helps you generate original and effective ideas, solve problems, and communicate your value proposition. But how can you develop your creativity to become a better marketer? Here are some tips to inspire you.

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1 Explore diverse sources

One way to boost your creativity is to expose yourself to different sources of information, inspiration, and perspectives. You can read books, blogs, podcasts, or magazines that are not related to your industry or niche, but spark your curiosity and imagination. You can also learn from other disciplines, such as art, science, psychology, or history, and see how they can inform your marketing strategy. By exploring diverse sources, you can expand your knowledge, challenge your assumptions, and discover new connections.

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Jalal Shaikh

Driving Impact Through Innovative Product Marketing & Digital Media Strategies | Google Digital Guru Black Belt | 30 Under 30 | Media Planning, Strategy & Consultant | Growth Hacker
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Creatives A/B testing Comp analysis Moments marketing Social Trends Diff medias (video/static/gif) are some of the best ways to help explore creative which best works for the brand

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2 Experiment with new tools

Another way to enhance your creativity is to experiment with new tools and techniques that can help you generate, organize, and present your ideas. For example, you can use mind maps, brainstorming sessions, SWOT analysis, or design thinking to explore different angles and possibilities. You can also use online platforms, software, or apps that can help you create engaging content, such as videos, infographics, animations, or quizzes. By experimenting with new tools, you can unleash your potential, test your assumptions, and improve your skills.

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3 Collaborate with others

A third way to foster your creativity is to collaborate with others who can offer you feedback, support, and inspiration. You can join online communities, forums, or groups that are relevant to your interests, goals, or challenges, and share your ideas, insights, or questions. You can also participate in online courses, workshops, or events that can help you learn new skills, network with peers, or find mentors. By collaborating with others, you can gain new perspectives, learn from best practices, and refine your ideas.

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4 Challenge yourself

A fourth way to stimulate your creativity is to challenge yourself with new goals, projects, or tasks that can push you out of your comfort zone and force you to think differently. You can set yourself SMART (specific, measurable, achievable, relevant, and time-bound) objectives that can help you track your progress and achievements. You can also take on new roles, responsibilities, or assignments that can expose you to new situations, problems, or opportunities. By challenging yourself, you can grow your confidence, overcome your fears, and discover new solutions.

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5 Take breaks

A fifth way to nurture your creativity is to take breaks from your work and allow yourself to relax, recharge, and reflect. You can engage in activities that can help you reduce stress, such as meditation, yoga, exercise, or hobbies. You can also use your downtime to explore your passions, interests, or hobbies that can enrich your life and make you happy. By taking breaks, you can improve your mental health, enhance your mood, and boost your creativity.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Shabnam Suleymanli

CRM | Marketing Automation | Lifecycle Management | 2x Braze & HubSpot Certified
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Additional to all the elements mentioned, for me creativity can vary based on various factors. Such as energy levels, time of the day and even the type of marketing channel. In my opinion the best practice is to make sure new ideas are written down and detailed. This approach also helps me to combine them afterwards and implement some A/B testing.

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Francisco Javier Martín López

Componente del Grupo de Investigación en Teoría y Tecnología de la Comunicación (GITTCUS) en Universidad de Sevilla
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La creatividad también se despierta, se alimenta, se cultiva. Una de las formas más potentes de hacerlo, desde mi experiencia, consiste en entrar en contacto con estímulos creativos, a través de las diferentes formas de arte: ir a un concierto de música, asistir a una obra de teatro o leer un libro que nos conmueva son algunos ejemplos de experiencias que nos ayudan a despertar la creatividad y a desarrollarla.

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How can you develop your creativity to become a better marketer?

1

2

3

4

5

6

1 Explore diverse sources

2 Experiment with new tools

3 Collaborate with others

4 Challenge yourself

5 Take breaks

6 Here’s what else to consider

Marketing Operations

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How can you develop your creativity to become a better marketer?

1

2

3

4

5

6

1 Explore diverse sources

2 Experiment with new tools

3 Collaborate with others

4 Challenge yourself

5 Take breaks

6 Here’s what else to consider

Marketing Operations

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