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How can you develop a training program for new hires in advertising that strengthens client relations?

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Client relations are crucial for any advertising agency, as they determine the quality, satisfaction, and retention of your accounts. However, training new hires in advertising to develop and maintain strong client relationships can be challenging, especially in a fast-paced and competitive industry. How can you design and implement a training program that equips your new staff with the skills, knowledge, and mindset to foster client loyalty and satisfaction? Here are some tips to help you create an effective and engaging training program for new hires in advertising that strengthens client relations.

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1 Assess your needs

Before you start developing your training program, you need to assess the needs of your agency and your clients. What are the goals, expectations, and challenges of your clients? What are the gaps, strengths, and areas of improvement of your new hires? How do you measure and evaluate the performance and impact of your client relations? By conducting a thorough needs analysis, you can identify the specific learning objectives, outcomes, and indicators for your training program. You can also tailor your program to suit the different levels, roles, and backgrounds of your new hires.

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Naomi Nana Amma Darkwa

Supervisor/Team lead @ Glico
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The company needs in respect to that of the clients must be taking into consideration before a training session is organised. You can as well assess the needs and want of your new hires to suit them.into different roles,levels etc

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2 Choose your methods

Once you have defined your needs, you need to choose the appropriate methods and formats for your training program. There are many options available, such as online courses, workshops, webinars, mentoring, coaching, shadowing, case studies, simulations, role plays, and feedback sessions. You should consider the advantages and disadvantages of each method, as well as the availability, accessibility, and preferences of your new hires and trainers. You should also balance the theoretical and practical aspects of your training program, and provide opportunities for interaction, collaboration, and reflection.

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3 Develop your content

The next step is to develop the content of your training program, based on your learning objectives and methods. You should focus on the core competencies and skills that are essential for effective client relations, such as communication, negotiation, persuasion, problem-solving, creativity, empathy, and professionalism. You should also include relevant and updated information and examples from your industry, your agency, and your clients. You should make sure that your content is clear, concise, and consistent, and that it aligns with your brand identity and values.

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4 Deliver your program

After you have developed your content, you need to deliver your training program to your new hires. You should plan and schedule your program in advance, and communicate the expectations, requirements, and benefits to your new hires and trainers. You should also provide the necessary resources, tools, and support to facilitate the learning process. You should create a positive and supportive learning environment, where your new hires can ask questions, share experiences, and receive feedback. You should also monitor and adjust your program as needed, based on the feedback and results.

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5 Evaluate your program

The final step is to evaluate the effectiveness and impact of your training program on your new hires and your client relations. You should use various methods and sources to collect and analyze data, such as surveys, tests, interviews, observations, and reports. You should measure the learning outcomes, the satisfaction levels, and the behavior changes of your new hires. You should also assess the improvement and retention of your client relations, such as the quality, satisfaction, and loyalty of your accounts. You should use the evaluation results to identify the strengths, weaknesses, and opportunities of your training program, and to make improvements and recommendations for future programs.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you develop a training program for new hires in advertising that strengthens client relations?

1

2

3

4

5

6

1 Assess your needs

2 Choose your methods

3 Develop your content

4 Deliver your program

5 Evaluate your program

6 Here’s what else to consider

Advertising

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How can you develop a training program for new hires in advertising that strengthens client relations?

1

2

3

4

5

6

1 Assess your needs

2 Choose your methods

3 Develop your content

4 Deliver your program

5 Evaluate your program

6 Here’s what else to consider

Advertising

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