How can you develop a storytelling strategy that works for all your channels?

The audience can be categorized into: - ToG is to the government. The story shows our commitment to align with related policies and that the company works for the public welfare. - ToI is to the investors. The vision story is to convince the investors that the company is on the right track. As for ToB and ToC, most people are familiar with the concepts. It's impossible to emphasize every audience across all channels equally. It would help to determine which audiences are the priority when you draft the storytelling strategy. It's easy to understand. ToG's story is always official and well-organized with data and supporting talking points, while ToC's story is creative and innovative, trying to provoke emotional feelings from the consumers.

Entreprendre c'est s'engager et afin de construire un projet durable il est important de veiller tant à sa rentabilité qu'a sa légitimité. Travailler sa légitimité c'est porter une attention particulière à : - son identité, - son éco-système - sa structuration Veiller à la cohérence des ces 3 aspects avec sa mission principale, la raison d'être de son projet entrepreneurial est un facteur de succès.

A good story is good story and is channel or medium agnostic. The length or the way of story telling may vary depending upon different channels but a good story will find its audience through any medium.

Uma boa história - que seja emocionante, inspiradora e deixe claro qual é o propósito da marca - funcionará em qualquer canal de comunica??o. O grande desafio das marcas hoje é exatamente mostrar qual é o seu propósito e como impactar o consumidor para que ele se torne um cliente.

Purpose sets the scene of what is in-store of your stories. In this fast evolving life, people always gets lost in the volume of information - giving clarity of purpose and the ‘why’ and inspiring others for action through our stories helps attract the right audience - relatability and having an understanding that we are here for them, sharing and to a certain extent inspiring guidance for others gives that hook - our role, as a partner to our customers in their life journey.

My Dad, who started and ran his own a fabric and drapery stores, used to say, 'the customer is always right'. I took that literally and would sometimes argue with him about it. But I missed the point. My Dad believed customers are the heart of everything you do. And it's up to you to figure out how to create the kinds of stories they want to hear, that dazzle them and show how your brand can help them get what they need. And that's great advice for digital marketers.

As a part-time singer, and by experience too - I can tell you that it is not a good feeling to be up on the stage singing Pop tunes, to realize mid-way that the majority of the Audience in the Cafe is not very interested in those tunes but want to hear Blues instead. Why? - because that Café has a Blues/Jazz culture, and is known for the Blues music that plays there. So, what do you do now? Simple! You find a Café which has a Pop culture & audience and play for them. Yeah..I mean, knowing and finding your Audience is the key here. And it is the same with Storytelling as well.

Knowing your audience is key. In the Payroll world we communicate with both Finance/Accounting and Human Resources. The story that resonates with one is usually not what carries meaning with the other.

Knowing your audience starts with empathy. The ability to put yourself into the mind, the mindset, the shoes of those you're seeking to influence is critical. The Harvard psychologist Steven Pinker has written eloquently about 'the Curse of Knowledge' in his book 'The Sense of Style: the Thinking Person's Guide to Writing in the 21st Century'. The Curse is the inability to appreciate that others don't know something that you know. Pinker calls out academics, those working in finance and law, scientists, and government officials as the worst afflicted by the Curse. All of those professions use data - and often over-use data - in their communication. And that's all down to a failure to appreciate the likely data tolerance of the audience.

Desenvolver uma estratégia de storytelling para CRM envolve criar uma narrativa consistente que ressoe com seu público em todos os canais. Comece entendendo seu público-alvo, adapte a mensagem para cada canal, mantenha consistência na história e use dados do CRM para personalizar a comunica??o. é fundamental manter a coes?o, adaptando o conteúdo para se adequar aos diferentes formatos e nuances de cada canal, mantendo sempre o foco na mensagem principal que deseja transmitir.

Brand story is the story that is going to carry the brand forward. Every other parameter related to the brand is relying strongly on the brand story. So in order to build the brand, the foundation, ie; the brand story will need to be impactful, strong and should be able to seap in the seed of motivation in the customer. While doing the above, it should also be able to create a brand persona and resonance in the customer’s mind/ heart. These days brands grow exponentially with the help of brand ambassadors, brand story (pertaining to how they were conceptualised and conceived) and brand identity ( TVC’s, slogans)

Brand journalism is one if the best storytelling strategies any company can deploy. In a world where traditional media is evolving, and the power is put into the hands of the organization through various tools and platforms, there are endless opportunities to post and share stories. However, what needs to be consistent is shaping the stories to always meet your brand tone, voice, values, archetype and audience. Once you define these elements, it's the path that guides all content and stories accordingly. Audience demographics may shift, but audience pain points will likely remain consistent and therefore part of your brand framework will be addressing those pain points. The content and stories then inform, engage or assist them.

Understanding your brand is crucial. Your stories should not just showcase the excellence of your product; they should also mirror your brand's identity and personality. This is a common misconception—many brands focus on highlighting product features without conveying the essence of what the brand truly represents. Communicating a feeling holds more weight than communicating a mere benefit. Similarly, giving your brand human-like qualities and incorporating its human side establishes a lasting connection with the audience. Recognising and conveying the human characteristics of your brand to your audience brings enduring benefits, fostering a sense of identification. Knowing your brand is the key to authenticity and effective storytelling.

Consider how you want to be perceived and remembered by your audience. Craft stories that contribute to this desired perception, emphasizing aspects of your personality that resonate with your brand. Whether it's resilience, empathy, or a sense of humor, let these qualities shine through, creating a memorable and relatable narrative.

Aligning stories with brand identity is essential for creating a cohesive and memorable narrative. Understanding the core values, mission, and vision of the brand ensures that the stories resonate authentically with the intended message. By highlighting unique selling points and differentiators, storytellers can distinguish the brand in a competitive landscape. Consistency in storytelling that reflects the brand's personality fosters trust and builds a strong emotional connection with the audience. Ultimately, knowing your brand is fundamental in crafting stories that are not only compelling but also genuinely representative of what the brand stands for.

Ein Tipp in Sachen Geschichten / Storytelling: Nimm die Menschen mit in eine erwünschte Zukunft. Male ihnen ein Bild vor Augen, das sie begeistert. Wie oft bleiben wir stecken, da wir nur auf den Weg und damit all die Hindernisse und auf all das, was NICHT geht, schauen. Die Menschen brauchen ein attraktives, begeisterndes, anziehendes Bild von Zukunft – dann ist Ver?nderung m?glich. Dann gehen Menschen die oft zitierte Extrameile. Dann ver?ndert sich unsere Welt zum Besseren.

Stories must be people centric and real. We’ve all seen too much propaganda and need real authentic stories. Those stories should not only come from our own employees but customer and partners, that’s how you build real ambassadors and can build a strong brand foundation.

Stories should resonate. The brand values should be associated with the people we address. The framework should be simple, meaningful, and practical. Above all, it should be easily understood to be remembered.

In simple terms, start with the alphabets of your company, create an awareness of what your organisation does. And then start with your before and after bridge. You have to teach the newbie to identify the product first and then to teach them to cook pasta.

Choosing your stories wisely is vital to connecting this strategy to your organization's goals and objectives. Effective storytelling must be authentic. Think long and hard about how the stories will resonate with your audiences, what messages will be conveyed. Once you have chosen your story lines, you must give true voice to those whose stories you have selected. Chronicle their experiences with respect and curiosity.

Crafting your story is super important to ensure it is inclusive to all. For instance i work in a deoartment that has 16 teams, 16 different persoectives, 16 unique ways of work - on top of each team having many members who each have a unique backgrounds and upbringing. Therefore, ensuring your story is relatable to all is so important ehich is why ensuring you are careful with your workchoice to include all races, gender, sexual orientation, etc...

Employee advocacy humanizes the brand and is pivotal in developing a storytelling strategy for several reasons: -Authenticity and Relatability -Diversified Perspectives -Trust and Credibility -Human (and Humane) Connection

I believe one of the best ways for stories to travel is to understand how the story 'triggers' certain emotions and the timeliness. If these factors are nailed down then you would be able to get the most out of the content that you put out.

To craft a versatile storytelling strategy across channels, adaptability is key. Tailor narratives to suit each platform's nuances, optimizing content for diverse audiences. Embrace multimedia formats, incorporate user-generated content, and stay attuned to evolving trends. Consistency in messaging and flexibility in presentation ensure a compelling, resonant storytelling approach across all communication channels.

We have to believe in a strong Philosophy If you tell I forget, if you show I can remember, If you involve me I can understand for life , we have to adapt the above mentioned Philosophy to understand the audience. It works.

To craft a compelling storytelling strategy across diverse channels, it's vital to test and refine narratives. Understand your audience, tailor content for each platform, and evaluate engagement. Continuously adapt based on analytics, feedback, and emerging trends, ensuring that your stories resonate effectively across all communication channels for maximum impact.

First things first be authentic. This way, you won't struggle to flow your story line and your audience will relate. Add humor to the story. It should be written in the same way it is told verbally. Use characters when telling the story and speak directly to real issues that people go through. Depending on the audience you can use different languages in one story. Lastly, avoid jargons, don't complicate the language. Make it easy.

Don't be afraid to test and refine your stories. You'll find differences in your results across different platforms, so you need to exam your data and make the adjustments.

Certaines personnes savent nous embarquer avec leurs jolies petites histoires, pendant que d'autres peinent à parler d'eux alors qu'ils ont tous les ingrédients sur la table. il ne suffit pas d'aligner les événements; il faut les tisser ensemble avec finesse. Chaque histoire est une toile où se mêlent l'état d'esprit du narrateur, quelques défaites et victoires, ainsi qu'une volonté indomptable de surmonter les obstacles. La vraie magie réside dans la manière dont ces éléments sont unis pour créer un récit qui résonne avec le c?ur et l'esprit de l'auditeur. Un histoire efficace est celle qui transporte le public dans un voyage à travers des émotions authentiques et des expériences partagées.

Test. Then tell it again. Test again. Then tell it again. That is how you will understand if your message is hitting the mark. I don't remember where I heard this, but someone once told me that if you are getting sick of the number of times you've told the story you are trying to relay, you are just getting close to the number of times you need to tell the story for your audience to fully hear it. Good advice!

Consistency is the most crucial aspect for brand storytelling. A consistent story,?with recurring themes,?voices,?and visual elements,?leaves a stronger impression on your audience.?They see your brand everywhere,?and your message becomes ingrained in their minds.? A clear and consistent brand story also guides your internal decisions and actions, providing clarity for employees.?Employees understand the message they need to convey,?and it aligns their efforts across departments.?This will ultimately help create a unified and efficient brand experience for customers. Of course, consistency doesn't mean rigidity. It's all about striking a balance between evolution and maintaining a recognisable identity.

I developed a simple storytelling filter that served me, my teams, and my clients very well over the years. The filter is the acronym C.A.R. Is the story Credible and true? Is the story Authentic to the brand? Is the story Relevant to the audience? This provided a consistent and simple approach to then building out our storytelling and it's something I continue to use as a professional speaker in all of my messages.

You don’t need a storytelling strategy if you have a consistent story that tells who you really are and why you do what you do. The channels are just media, only a matter of grammar, not content.

Telling a story well is great, but it's also important to have a clear call to action to activate the story. Whether it is financially support your org, volunteer or to be an ambassador and share the story, providing a next step ensures that the audience can act on the interest you've fostered.

It’s very important to know and accept that a Story might not please every single person in the room. However, you will find that every story has some parts related to your and people’s experiences. Notice the expressions on people’s faces while telling a story, for an expression generally never lies. And then based on your judgement and the response - choose and theme your Stories well. You may take help from your fellow activity partners for rehearsals, or to get a mass opinion. Visualization works out phenomenally well, especially in the beginning. Just be sure of why you wanted your story to be out, remembering the bigger picture. This will fuel your motive to dig in for great ideas, leading to creation of apt stories.