How can you develop a media relations plan that aligns with your values?

- Define core values - Understand audience values - Align messaging with values - Select compatible media outlets - Build relationships with aligned journalists - Prioritize transparency - Prepare for crises in line with values - Evaluate and adjust strategies as needed

It is essential to develop an STMP (Strategic Thinking Media Plan). Starting with the end goal or desired outcomes, we work backward to develop a media plan that aligns with that end. An STMP is agile. The STMP must meet the changing media landscape, audiences, trends, and troubles. The most important attribute to have when creating STMPs is flexibility and adaptability. It is also the discipline to read and know what is important to the diverse audiences you are looking to impact, influence, or inspire to feel, think, and act or behave in a certain manner. When I approach my STMP, I keep in mind that the plan must include obstacles or competitive factors that may occur in securing the desired or needed media.

Here are a few tips to help you:. 1. Know your target audience and define your customer avatar 2. Build your portfolio 3. Build credibility around your niche 4. Have a clear message that aligns with your target market 5. Have a clear call to action

To put it plainly, you must: - Define key principles guiding our interactions (transparency, integrity, and authenticity). ??- Tailor pitches and messaging to resonate with these values which will then ensure consistency in your communications. ??- Prioritize partnerships with media outlets that share your values, because it will reinforce your credibility and trustworthiness. ?

To create a media relations plan that aligns with your values, start by clearly defining those values and understanding their impact on your goals. Seek out media outlets and journalists who share similar principles, focusing on integrity. Ensure all communications reflect your core values, bolstering your brand's authenticity. Build genuine relationships with the media based on transparency and mutual respect. Incorporate feedback mechanisms to continuously align your actions with your values. This strategy not only fosters trust with your audience but also establishes a reputable, values-driven presence in the media landscape. Emphasising values in media relations enhances your brand's integrity and credibility.

Knowing and understanding Your Audience Aligning the Values internally and externally Leveraging existing Media Social Network to shape your Media Messages and determine the appropriate Media Channels to Use Selecting an internal Media Technical Working Group to contribute Media Content and keep reviewing the Media Strategy on its Viewership, Listenership and feedback on what the viewers are saying positively and negatively for proper adjustments. Generating additional Voices from the Communities you work with and strategic partners on the impact of your Media Engagement. Ensuring that the selected Messages, Visuals are appropriate as per you context. Taking time to pretest may save from some crisis and ensuring authenticity of info is key.

Conduct comprehensive research to identify media outlets that share your values and are aligned with your message. Segment your list according to the interests and reach of each medium, adapting your approach to each segment.

Ensure thorough research on journalists before pitching them. Gone are the days of mismatched connections, despite their ease. Tailoring each pitch to genuinely resonate with journalists will significantly boost your email open rates. We're proud to achieve a 40% open rate for our pitches.

Develop a cohesive, authentic message that reflects your values and goals. Make sure your media pitch is consistent across all communication channels and platforms.

Invest time and effort in building strong relationships with media professionals. This includes not only sending out press releases, but also seeking out opportunities for personal interaction such as interviews, events and social gatherings.