How can you develop and demonstrate your personal brand in your network?

Your personal brand is a reflection of who you are, what you do, and what your values are. It's what sets you apart from everyone else and makes you unique. Ask yourself these question: What are you good at? What do you enjoy doing? What are you passionate about? Once you have a good understanding of your strengths and passions, you can start to think about how to incorporate them into your personal brand.

I always think it is important when trying to get an understanding of your personal brand to start with getting that initial clarity! Doing some introspection on who you are as an individual, what are your core passions and beliefs, looking at your driving force. Once you have clarity on who you are, the next step would be to understand the unique value that you offer through your skills, experiences, expertise and knowledge - what are the unique problems that you solve and how do you add value to others. Now that you have some clarity on who you are the value that you offer to others, it is time to look at how do you communicate this value to your ideal audience, both on and offline.

As a digital business consultant, my personal brand is essential to my success. It's how I attract new clients, build relationships with industry leaders, and position myself as an expert in my field. Here are a few tips for developing and demonstrating your personal brand in your network: - Be clear about your unique value proposition - Be consistent and authentic - Be generous and helpful - Be visible and engaged Here are some specific examples of how I demonstrate my personal brand in my network: 1 - I regularly write blog posts 2 - I actively participate in online forums and social media groups 3 - I offer free consultations to potential clients 4 - I connect with other digital business professionals on LinkedIn

A Personal Brand statement is the calling card for the brand called "You" and it should include who you are, what you do, how you do it and who do you do it for. E.g. My name is Naomi Garrick, an author, international speaker and Personal Branding Coach and trainer with over 20 years of experience in brand building, that helps professionals to build more purposeful and profitable brands. I do this by helping my clients to get clarity on who they are, understand their unique value and to effectively communicate this to their ideal audience.

Think about your assets. What do you have to offer that is valuable to others? This could include your skills, experience, knowledge, and connections. Share your story. People want to connect with others on a personal level, so share your story with them. What motivated you to pursue your career? What are your goals and aspirations?

Show Your Best Work: Your portfolio is the stage to display your achievements, whether you're a designer, writer, coder, or have any skill. It's your platform to shine. Connect Your Online Presence: Integrate social media profiles, blogs, and platforms where you share insights to create a digital roadmap of your identity. Blogging Impact: If you enjoy writing, consider a blog. Share your insights, building authority and showcasing your passions. Skill Menu: Highlight your expertise to demonstrate what you bring to the table. Keep it updated to reflect your commitment to growth. Educational Journey: Share your learning experiences, like courses, webinars, or books, as a testament to your dedication to self-improvement.

Collaborating with colleagues who share your interests and joining employee resource groups can offer insights, support, and diverse perspectives to refine your personal brand. Whether it's fostering inclusivity, championing environmental causes, or advocating for human rights, your network and company forums provide opportunities to make a real impact. Don't hesitate to invite inspiring individuals for a virtual coffee chat, share articles aligned with your brand, or initiate engaging discussions to expand your circle and connect with new mentors or like-minded thought partners.

Your personal brand is a reflection of you and your values. Treat people well, act professionally, and add value. Then over time your brand will build naturally as a reflection of your previous behavior.

Building an influential online presence is about more than just crafting a professional image on LinkedIn. It's time to think beyond and explore platforms like Facebook and Instagram for personal branding. Creating a separate Instagram account dedicated to your professional goals, whether you're an artist, designer, or pursuing any career, can be a fantastic way to showcase your work without mingling it with your personal life.