How can you develop a deep understanding of the products and services you sell?

I call this the SME interview. Because the product or service was designed by a colleague they are likely the best people to ask about how the product works and more importantly why our customers should care. Once I have this insight, thoughtful discussion can take place. Asking the right questions of the right people will increase knowledge far faster than any other method of research in my experience.

When it comes to understanding products and services, I approach it like mastering a subject. Start with thorough research, immerse yourself in manuals and resources provided. Hands-on experience is crucial when applicable – real-world scenarios. Training sessions are like lectures, offering insider tips and a chance to learn from the seasoned professionals. Knowing not just the company offerings but also how we stand out is essential. Engaging with customers is also extremely valuable – their feedback shapes my understanding and approach. Role-playing with coworkers can help refine responses and handle objections. Overall it's creating a comprehensive approach to learning, adapting, and excelling in your field. Cheers! - Rebecca

Understanding the products and services you sell is like piecing together a puzzle: dive into their features, use them firsthand and attend training sessions. Stay updated with changes and listen to customer feedback while learning from their experiences. Seek insights from experienced colleagues, and continuously learn and improve. Lastly, seek feedback, it's like fine-tuning your understanding based on others' insights. This holistic approach not only helps you grasp what you're selling but also enhances your ability to assist customers and seal the deal.

- Agressive to learn and work without thinking of your own benefits; - reading catalogues, slogans, profiles and learn by hears some focal points - learn from others, from youtube, news to understanding this sector in the markets.

This basically one needs to go through the reason as to why the specific product was made and also how it compares to other similar products from other companies of the same field

By using your products you are naturally an advocate but are also aware of any pain points and can raise them with the relevant team. It's always prudent (where possible) to be familiar with your competitor's products as well.

Customer service team should have all what it takes from a technical perspective to deal with detailed clients inquiries and questions. One way to gain this knowledge is to try the product yourself as a customer service associate, in other words, to put yourself in the clients shoes. For example, in a supermarket, you should be able to recommend to your customers class A products. Giving a good recommendation is enough to gain your customers' trust as an individual and the entity as a whole. This advice is even more important when you work on company-owned brands. From one side, these products are exclusively available at your store. Second, it is your brand and your reputation that you have to keep working hard to maintain.

If you decide to review products use the products you review. This shows honesty and character. Lack of engagement and not using them. It will lead to unhealthy outcome.

Using the actual product and services, you will know more how to navigate it to the actual customers when it comes the time it needed to be presented and be familiar with. You will gain more knowledge and suggest some improvements to make it better and more functional.

Actively engage with and use the products or services you sell. First-hand experience will deepen your understanding of their functionalities, usability, and potential issues. This experience will enable you to speak more confidently about the benefits and capabilities when assisting customers.

It’s not always practical to use the products or services personally which you sell; so that is why it is critical to follow up with your clients when possible and ask them for their honest opinions, whether good or bad, and what they wish they knew prior or would change if given an opportunity. That way you can inform future potential clients about the pros and cons. Not only does this show your clients that you care about them and their needs and desires, but also shows that you want to ensure you know the product or service better yourself. Don’t be afraid to discuss the negatives, as it shows transparency and respect to your clients.

Collecting feedback from customers is crucial. Use surveys, reviews, and direct communication to understand their experiences. Valuable insights can lead to product/service enhancements and demonstrate a commitment to customer satisfaction.

Encourage customers to provide feedback on their experiences with the products or services. This feedback is invaluable as it provides real insights into the user experience, common challenges, and areas for improvement. Use this information to better address customer concerns and to enhance your knowledge about the products/services.

Stay informed by regularly reading industry publications, participating in relevant courses or webinars, and engaging in continuous learning. Updating your knowledge ensures you remain relevant and adaptable in a rapidly changing world.

Continuously stay updated on any changes, updates, or new releases related to the products/services. Attend training sessions, read updated product manuals, follow industry blogs, and participate in internal discussions or forums. Staying current with information ensures that you're equipped to provide accurate and relevant information to customers.

Dedicating specific time during the week to industry research is a vital part of growth in any job. If you really want to be the best at something or even in the top performers you have to study. Learning doesn't end with a degree and lifelong learners consistently perform better in their field. Having it in the schedule is the main reason I am able to do it consistently without being bogged down by other tasks.

One thing I have found helpful is sharing insights with people, it helps me retain what I have learnt. Discussing my company's product with my colleagues helps me in two ways. I am learning more and bridging a knowledge gap by teaching my colleagues.

To truly understand your product without using it you would have to simulate and break it down for yourself. Apply it to a situation you see fit and once you understand it you can tell if it’s a good product for you or for a specific customer. You may also be able to improve a product in this way.

From the perspective of an individual who sells on paper via the proposal response process. My insight into the product or service begins with answering the question "How does it solve the customer problem?" Understanding the "How" increases my ability to address specific customer needs, overcome objections, and offer a solution that is designed with the customer in mind. I get into the weeds, and apply that knowledge where needed.

When you are training your people to manage customer services, they must be able to use the products for themselves. This will lead to much more effective conversations with your customers.