How can you determine the right tone of voice for digital copywriting?

It’s extremely important to determine first and understand second what your tone of voice should be. Know your audience well and understand what resonates with them, then speak in that tone of voice. Utilizing phrases or words that’s relevant to your audience is important. Likewise, don’t be tone deaf. Don’t speak in a language and tone that’s irrelevant to your target audience.

Knowing and defining your tone of voice allows your brand to be more present in all company materials, creating a consistent impression for your customers and slowly building trust when you continue to show up in the same way.

Know and understand your WHY behind your product. What inspired you to create your product or service to begin with? What problem were you trying to solve? What need were you trying to resolve? The answers to these questions are simply stated, your WHY. Now find an engaging and evocative means to communicate these reasons.

Una conversación con tu cliente es el paso más importante para identificar el tono de voz. Analizar escritos previamente realizados por el cliente puede alimentar ese análisis y crear un buyer persona es vital para adaptar todo ese análisis a un lenguaje destinado a tu comprador final.

To further expand on point 1: Tone of voice is the unique personality your brand exudes through its communication. It's not just about the message; it's about how you convey it. Picture your brand as a person – friendly, formal, quirky, or serious. This tone establishes a connection with your audience on a deeper, more emotional level.

Knowing your potential purchasers well will determine how relatable your tone of voice will be. Speak in the most positive and encouraging “voice” that shows you’re not “tone deaf” to your audience’s needs and desires. The wrong words and phrases can potentially turn off a potential buyer.

There are also AI tools that utilises behavioural science to analyse an influencer’s tone of voice. Brands can then use these insights to evaluate tone alignment and provide clear but flexible tone guidelines to influencers. The goal is respecting the influencer's authentic voice while guiding them to express brand values. Ongoing feedback ensures alignment without sacrificing the creativity that makes influencer marketing successful, but AI takes the guesswork out of matching the tones of voice.

Before beginning a collaboration with an influencer, assess their tone of voice and ensure that their values align with your brand's values.

Utilizing feedback surveys is an effective method to measure and analyze future trends and outcomes. Choose 3 questions that you don’t already know the answers to but could potentially benefit your future business decisions. If you end up utilizing these answers positively, show gratitude by mentioning it. Reward future buyers with a gift towards their next purchase.