How can you determine the ideal discount rate for a hotel room?
Discounting is a common strategy for hoteliers to boost occupancy and revenue, especially during low-demand periods. However, finding the optimal discount rate for a hotel room is not a simple task. It requires balancing the trade-off between attracting more guests and maintaining profitability. In this article, you will learn how to determine the ideal discount rate for a hotel room using some basic concepts and tools.