A welcome email is the first impression you make on your new subscribers. It sets the tone for your relationship and can influence their engagement, loyalty, and conversion. But how can you design a welcome email that stands out, delivers value, and encourages action? Here are some tips to help you create a welcome email that engages your subscribers.
Before you start writing or designing your welcome email, you need to have a clear goal in mind. What do you want your subscribers to do after they open your email? Do you want them to confirm their subscription, read your blog, follow you on social media, or buy your product? Your goal will determine the content, layout, and call to action of your welcome email. Make sure your goal is specific, measurable, and aligned with your overall email marketing strategy.
1. Begin with a warm and personalized greeting to make subscribers feel valued. 2. Express gratitude for their subscription and interest in your brand. 3. Provide a brief introduction to your brand and its unique value proposition. 4. Clearly outline the benefits and value subscribers can expect from being part of your community. 5. Include a call-to-action that encourages subscribers to take a specific action, such as exploring your website or following you on social media. 6. Offer a special incentive or exclusive content as a welcome gift to further engage subscribers. 7. Keep the email concise and visually appealing with a clean and organized layout. 8. Use conversational and friendly language that aligns with your brand voice.
The welcome email should be personalized from Subject to Content in an email: the user should think that this email was written for him only. Content should clearly mention what the user has signed up for, what the company is doing, a bit about the offerings and what the user will get in future communications as well. A fantastic flow and design should back all of this, and CTA should be very apt, which should be at the end of the mailer content.
Personalize the email: Designing welcome email that address your subscribers by their name and tailor the content to their interests. Provide a discount code or freebie to encourage subscribers to make their first purchase. For instance, if you're a skincare brand, you can offer a free sample of your best-selling product with their first order Clearly communicate the value of being a subscriber and what they can expect from your emails Directly guide subscribers on what to do next, whether it's to confirm their subscription, explore your website, or connect on social media. Follow up: After sending the welcome email, track the engagement and follow up with a series of emails to nurture the relationship and encourage further interaction.
Defining a goal for your welcome email is crucial for several reasons. It provides clarity and purpose to your communication, ensuring that your message aligns with your overall marketing strategy. A well-defined goal helps you tailor the content and design of the welcome email to achieve specific outcomes, whether it's encouraging product exploration, driving website visits, or prompting subscribers to make a purchase.
Welcome emails play a crucial role in welcoming new subscribers and facilitating their onboarding process. There are five primary reasons why sending welcome emails is essential: 1. Welcome emails make subscribers feel valued and important. 2. These emails allow you to introduce your brand in your own words, setting the right tone and expectations for your subscribers. 3. By guiding subscribers through the buyer's funnel, welcome emails can help nurture and guide leads effectively. 4. They help build long-term relationships by creating a positive first impression and enhancing brand recall. 5. By including special offers and deals, welcome emails can effectively boost sales revenue and conversions.
One of the best ways to engage your subscribers is to personalize your welcome email. This means using their name, segmenting them based on their interests, preferences, or behavior, and sending them relevant and timely content. Personalization can increase your open rates, click-through rates, and conversions. It can also make your subscribers feel valued and appreciated. You can use tools like merge tags, dynamic content, or automation to personalize your welcome email.
Personalisation goes way beyond merge tags like “Hey <First Name>”! However, to do this you need to know as much as possible about the user, capturing preferences, interests & behavioural cues before/during the signup process. The challenge here is to avoid hampering the initial email signup by making it too arduous. We all know that the best email signup forms are short & have the bare minimum number of fields to secure registration. This is where capturing user behaviours prior to sign up can help, which you then marry up with their registration data. This could include original session source, page/content/product views, etc enabling you to tailor their welcome email with dynamic content aligned to their interests.
Segmentation: Instead of just addressing subscribers by their name, segment them based on their behavior or preferences Exclusive Offers: Provide exclusive offers that are tailored to the subscriber's interests. For instance, a fitness brand can offer a free workout plan that aligns with the subscriber's fitness goals and preferences. Anticipation: Create anticipation for future content and offerings. For example, a beauty brand can tease upcoming product launches and exclusive access to new releases for subscribers Interactive Elements: Incorporate interactive elements such as quizzes or polls to engage subscribers and encourage interaction Personalize the follow-up emails based on the subscriber's interactions with previous emails
Crafting an engaging welcome email is essential. Focus on a warm greeting, introduce your brand, and offer value right away. Keep it concise, visually appealing, and mobile-friendly. Make subscribers feel valued and eager for more!
Your subject line is the first thing your subscribers see in their inbox. It can make or break your open rates. You want to write a subject line that catches their attention, sparks their curiosity, and conveys your value proposition. You can use techniques like asking a question, making a promise, creating urgency, or using humor to write a catchy subject line . You can also test different subject lines to see what works best for your audience.
One of the most over looked pieces. Spend 80% of your time on the hook or subject line as they call it. Reason is you are in an attention economy. If above the fold you do not capture the attention it won't matter what is below the fold with social proof. Use AB testing to work out whst works well and learn from top performing content and search terms using ahrefs or sem rush tools.
When writing the subject line for a welcome email, the traditional "normal email writing" rules do not apply. Why? They joined your list... most likely to snag your lead magnet. With this in mind, keep your subject line short, lead with value, and get right to the point. Here are a few quick examples: - You're in! Grab your exclusive discount code inside. - Welcome to [company], [Name]. - Ready to get [benefit offered]? The welcome email will be your highest-opened email. Keep it that way by nailing these points above.
Your welcome email is your opportunity to introduce yourself, your brand, and your values to your subscribers. You want to use a clear and friendly tone that reflects your personality and voice. You can use words like "you", "we", or "us" to create a sense of connection and conversation. You can also use stories, anecdotes, or testimonials to show your authenticity and credibility. You want to make your subscribers feel like they are part of your community and that you care about them.
I used to do email marketing for a variety of NYC-based businesses as a freelancer ↓ Most of my emails were offer-based, but when setting up your automated email flow... you have to include a Welcome Email. Here's how I used to structure it: - Benefit: don't just WELCOME new subs. Add the benefit: "You're IN! Score Deals..." or something along these lines. - Customize them. If the tools offers a feature that automatically includes the receivers' name... invest in it. - Assume you are communicating to a 5 year old. Use clear words. Simple communication. Break down your paragraphs. These three are a good start - you will find YOUR voice by testing and measuring your metrics.
The answer for me, usually lies in embracing a conversational tone. Imagine you're having a friendly chat: using "you" and "we" instantly forms a bond, making your subscribers feel like they're part of an exclusive club. Share stories, laugh a little – this authenticity makes you relatable and builds trust. It's like having a coffee with a friend rather than reading a generic message. This approach not only captivates readers but also encourages them to engage more deeply with your brand. That said, consistency is KEY. Your welcome email should be the first step in a journey of engaging, conversational content that leads to lasting connections and conversions.
Your welcome email should not only have great content, but also a great design and layout. You want to use a design and layout that is consistent with your brand identity, easy to read, and responsive to different devices. You can use elements like images, colors, fonts, icons, or animations to enhance your visual appeal and convey your message. You can also use white space, headings, subheadings, bullet points, or buttons to organize your content and guide your subscribers to your call to action.
Like any email, your welcome emails should be easy to scan and look great across any device. The design should match the overall look and feel of the company or program branding. Stay consistent with everything from the colors and fonts of the design to the voice and tone of the messaging. The email should use headers and/or content blocks to organize and categorize content. Be sure to include adequate spacing and avoid long blocks of content. Use CTA buttons and/or links to drive folks deeper into a topic. If you use templates, make sure it’s responsive and scales nicely across different devices.
Although your email design must reflect your brand, it is more important that it reflects the reader. For instance, if you're selling minimalist products, your design should be simple, yet sophisticated. Also, if your audience is people over 50, your font should be more legible than stylized.
Your call to action is the most important part of your welcome email. It is the action you want your subscribers to take after they read your email. It should be clear, compelling, and easy to perform. You can use verbs like "start", "join", "learn", or "shop" to create a sense of urgency and excitement. You can also use a contrasting color, a large size, or a prominent position to make your call to action stand out. You want to make your subscribers feel like they are taking the next step in their journey with you.
Your CTA in the welcome email depends on your end goal. Did they come to download your lead magnet? If so, use a CTV (Call to Value). Ask yourself: - "What do you want them to do?" - "What's in it for them?" (main benefit) Then answer this Q from the audience's perspective: "I want to ____" Then keep everything after "I want to." For example, let's say your email is geared toward your reader saving 20% on their first purchase. So instead of "Shop Now" or "Apply my Discount", use something that calls value to their attention. In this example, I'd use this: "Save 20% on my first purchase"
Use video wherever possible. Having a simple video message is way more effective than another email with a wall of text. Having a short video where you thank them and talk about the next steps will be more effective.
As a former email marketer this may seem counterintuitive but.... Ask yourself, Do we really need a WELCOME email or a confirmation or double opt-in email? Depending on the industry and product/service you don't always need a WELCOME email. But if you do, How will this email address the customer's needs? Once you outline the needs go back and ask the question, do we really need a WELCOME email? You probably DON'T need a WELCOME EMAIL unless they just enrolled in a loyalty or rewards program.
Never stop making them know how much you appreciate their participation. Send them love whenever possible. Keep them informed on what you’re up to. It’s that simple.
Select an eye-catching image for the email body. Create a headline that makes them feel like exclusive customers with unique benefits. Intrigue them with instant offers and a clear call to action. Break down how to unlock the full potential of their subscription with straightforward instructions, ensuring the email covers what new subscribers can expect.