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Last updated on 2024年9月16日

How can you design presentations to improve networking?

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If you want to make the most of your conference speaking opportunities, you need to design presentations that attract and engage your audience, and encourage them to connect with you and each other. Networking is not only about exchanging business cards, but also about building relationships, sharing insights, and creating value. In this article, you will learn how to design presentations that improve networking by following these six tips.

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Neil Thompson

Teacher of Geeks | Inc. Magazine contributor | Children's book author | Speaker | Podcaster | Engineer | Follow & Ring…
Bibigi Haile, MSc.

Strategic advisor to women leaders and founders | Host of the Visible Women Conference | Keynote speaker | Moderator |…
Syed Hamad Abbas

If enthusiasm was a person??| Qatar Airways | TEDx | Qatar University | Tech & eSports Enthusiast

1 Choose a relevant topic

The first step to design a presentation that improves networking is to choose a topic that is relevant to your audience, your goals, and the conference theme. You want to offer something that is useful, interesting, and original, and that showcases your expertise and personality. A relevant topic will also help you attract the right people to your session, and spark conversations before, during, and after your presentation.

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Neil Thompson

Teacher of Geeks | Inc. Magazine contributor | Children's book author | Speaker | Podcaster | Engineer | Follow & Ring My ?? for Technical Presentation Insights
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You can use generative AI to find out what a suitable presentation topic would be based on your audience and your expertise. A potential prompt: “what types of attendees attend EVENT NAME and what presentation topics would appeal to them based on my expertise in YOUR EXPERTISE?”

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Bibigi Haile, MSc.

Strategic advisor to women leaders and founders | Host of the Visible Women Conference | Keynote speaker | Moderator | Speaking with Women podcast
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Picking a topic that truly resonates with your audience can make your presentation so much more engaging. I've noticed that when I focus on subjects that align with both my expertise and the interests of the attendees, it not only boosts interaction during the session but also leads to some great conversations afterward. It's a fantastic way to connect with like-minded professionals and expand your network organically.

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2 Craft a catchy title

The title of your presentation is the first impression you make on your potential audience, and it can make or break your chances of getting their attention and curiosity. A catchy title should be clear, concise, and compelling, and communicate the main benefit or promise of your presentation. You can use questions, numbers, keywords, or hooks to create a catchy title that stands out from the rest.

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Syed Hamad Abbas

If enthusiasm was a person??| Qatar Airways | TEDx | Qatar University | Tech & eSports Enthusiast
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This is contextual, since it is sometimes a requirement for the presentation title to match the title that was marketed to the audience set by the organizers. Therefore, definitely try to set a catchy title to the talk entirely in collaboration with the organizers. If that isn’t an option (for example, topics are provided by the organizers rather than the speaker), then each slide should have a catchy header and presented in an enthusiastic manner to drive audience engagement!

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3 Use storytelling techniques

Storytelling is a powerful way to design a presentation that improves networking, because it helps you connect with your audience on an emotional level, and make your message memorable and relatable. You can use storytelling techniques such as setting the scene, creating a conflict, building suspense, and delivering a resolution, to structure your presentation and keep your audience engaged. You can also use stories to illustrate your points, share your experiences, and invite your audience to share theirs.

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Bibigi Haile, MSc.

Strategic advisor to women leaders and founders | Host of the Visible Women Conference | Keynote speaker | Moderator | Speaking with Women podcast
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I've found that weaving stories into my presentations makes a huge difference. Not only does it keep the audience engaged, but it also helps me connect with them on a more personal level. It's amazing how a well-told story can turn a room full of strangers into a group of potential friends and colleagues.

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4 Incorporate interactive elements

Interactive elements are another way to design a presentation that improves networking, because they allow you to involve your audience in your presentation, and create a sense of community and participation. You can incorporate interactive elements such as polls, quizzes, surveys, games, or exercises, to get feedback, test knowledge, generate ideas, or stimulate discussion. You can also use tools such as Slido, Mentimeter, or Kahoot, to facilitate interaction and collect data.

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5 Provide value and action

One of the main goals of your presentation is to provide value to your audience, and inspire them to take action. You want to show them how your presentation can help them solve a problem, achieve a goal, or learn something new, and give them clear and practical steps to do so. You also want to provide value and action beyond your presentation, by offering resources, follow-ups, or incentives, that encourage your audience to stay in touch with you and each other.

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Bibigi Haile, MSc.

Strategic advisor to women leaders and founders | Host of the Visible Women Conference | Keynote speaker | Moderator | Speaking with Women podcast
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When you include clear, actionable steps and offer additional resources, it really empowers the audience to put the ideas your sharing into practice. It not only adds value during the presentation but also opens up opportunities for continued engagement afterward. And providing that extra layer of support can make a huge difference in building lasting connections and fostering a strong network.

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6 End with a call to network

The last tip to design a presentation that improves networking is to end with a call to network. You want to thank your audience for their attention and participation, and invite them to connect with you and each other after your presentation. You can also suggest ways to network, such as joining a group chat, visiting your booth, or attending a social event. You can also use a call to network as an opportunity to collect feedback, testimonials, or referrals.

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Neil Thompson

Teacher of Geeks | Inc. Magazine contributor | Children's book author | Speaker | Podcaster | Engineer | Follow & Ring My ?? for Technical Presentation Insights
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Consider including your LinkedIn QR code at the end of a presentation. You can copy and paste it to the last slide, people scan it and can then send you a connection request.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you design presentations to improve networking?

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1 Choose a relevant topic

2 Craft a catchy title

3 Use storytelling techniques

4 Incorporate interactive elements

5 Provide value and action

6 End with a call to network

7 Here’s what else to consider

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