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How can you design mobile applications with user consent and control in mind?

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User consent and control are essential aspects of mobile design ethics and accessibility. They refer to the ability of users to understand, agree, and manage how their data and preferences are collected, used, and shared by mobile applications. In this article, you will learn how to design mobile applications with user consent and control in mind, following some best practices and principles.

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Sam Morcos
Toluwaniyi Babalola

Product Manager and Tinkerer
Darshan Pandya

Self Taught Developer || 150M+ App Downloads || Mobile Apps & Ads Strategy || Open Source

1 Why user consent and control matter

User consent and control matter for several reasons. First, they respect the privacy and autonomy of users, who have the right to know and decide what happens to their personal information. Second, they build trust and loyalty between users and mobile applications, which can improve retention and engagement. Third, they comply with legal and ethical standards, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), which require transparent and user-friendly consent mechanisms.

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Sam Morcos
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Monetizing data is a noble pursuit, but the context that one needs to keep in mind: it is the user’s data. That makes it quite clear that one requires consent to use such information.

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2 How to obtain user consent

Obtaining user consent is essential when it comes to collecting, processing, and sharing user data. To do this, you must use clear and concise language that explains the purpose, scope, and duration of data collection and processing. Additionally, you should give users the option to opt-in or opt-out of data collection and processing, and make it easy for them to change their preferences at any time. It is important to avoid pre-ticked boxes, hidden clauses, or deceptive practices that may coerce or mislead users into giving consent. Depending on the type and sensitivity of data involved, appropriate methods for obtaining consent should be used such as pop-ups, forms, or settings.

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Darshan Pandya

Self Taught Developer || 150M+ App Downloads || Mobile Apps & Ads Strategy || Open Source
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Most of the monetization platforms now offer CMP i.e. Consent Management Platform, either as a part of their own SDKs or via a third party. These follow the required guidelines & capture the user’s consent.

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3 How to give user control

User control is the ability of users to access, modify, delete, or export their data and preferences from mobile applications. To ensure users have control, you should create a user-friendly and accessible interface that allows them to view and manage their data and preferences in an intuitive way. Additionally, provide feedback and confirmation when users perform actions that affect their data and preferences. Moreover, respect the user's choices and preferences without overriding or ignoring them without a valid reason. Finally, implement security measures to protect the user's data and preferences from unauthorized access, modification, or deletion.

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4 How to design for user consent and control

Designing for user consent and control requires a user-centered approach that considers the needs, expectations, and rights of users. To ensure this, you should strive for transparency in what data you collect, why you collect it, how you use it, and who you share it with. Additionally, provide users with options to customize their experience and control their data. Make sure that they can understand and exercise their consent and control easily and conveniently. Communicating with users and acknowledging their actions and preferences is also important. Finally, be responsible and accountable for your data practices while respecting the user's consent and control.

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5 How to test user consent and control

Testing user consent and control is an essential step to guarantee that your mobile application satisfies the user's needs and expectations, as well as the legal and ethical standards. Usability testing with real or potential users can be done to evaluate how they interact with your consent and control mechanisms, and identify any problems or issues that may affect their experience or satisfaction. Additionally, accessibility testing with tools or users with disabilities should be conducted to check how accessible your consent and control mechanisms are, and ensure that they comply with the Web Content Accessibility Guidelines (WCAG). Lastly, compliance testing with experts or consultants should be done to verify how compliant your consent and control mechanisms are, and make sure that they follow the relevant laws and regulations.

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Jocelyn Byrne Houle

Investor, AI Product Leader, Podcast Host
(已编辑)
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It should go without saying that testing should include the ability to actually meet the requests of the consumer. But....Many organizations have low maturity operations to fulfill requests and reflect back changes and updates. There is even less support for internal collaboration ro remediate mistakes. Include end to end fulfillment accuracy in your test pattern.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Toluwaniyi Babalola

Product Manager and Tinkerer
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One overlooked aspect is the security and integrity of users data collected by the organization. If there is no governance or policies enforcing how organizations handle user's data such as PII and PHI, the user facing controls is almost in vain. This is gradually evolving into a complex domain with the exponential increase in awareness of users about their data that a data privacy officer is a must have.

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Darshan Pandya

Self Taught Developer || 150M+ App Downloads || Mobile Apps & Ads Strategy || Open Source
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I see there is a gradual shift in the data collection aspect. Consider Apple with ATT & Google moving forward with the Privacy Sandbox approach restricting data collection & identification. Although the data would still be collected, it won’t lead to user identification for targetting personalised monetization like before but create segmented groups.

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How can you design mobile applications with user consent and control in mind?

1

2

3

4

5

6

1 Why user consent and control matter

2 How to obtain user consent

3 How to give user control

4 How to design for user consent and control

5 How to test user consent and control

6 Here’s what else to consider

Mobile Technology

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How can you design mobile applications with user consent and control in mind?

1

2

3

4

5

6

1 Why user consent and control matter

2 How to obtain user consent

3 How to give user control

4 How to design for user consent and control

5 How to test user consent and control

6 Here’s what else to consider

Mobile Technology

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