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How can you design an interface that is optimized for local audiences?

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Designing an interface that is optimized for local audiences is not only a matter of translating the content, but also of adapting the layout, the colors, the icons, the fonts, and the functionality to the cultural preferences and expectations of the users. In this article, you will learn some basic principles and tips to create interfaces that are tailored to the local context and enhance the user experience.

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Jacob L.

Software Engineering — Robotics — Machine Learning

1 Know your audience

Before you start designing, you need to research your target audience and understand their needs, goals, preferences, and pain points. You can use different methods, such as surveys, interviews, user testing, or analytics, to gather relevant data and insights. You also need to consider the demographic, geographic, linguistic, and cultural factors that may influence how your users interact with your interface. For example, you may need to account for different reading directions, date and time formats, currency and measurement units, or color associations.

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Sabarish Iyer

Senior Software Consultant @ Riverstone Group | Microsoft Certified C# Developer
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Knowing your audience is key and any images, emojis or language should match the locale. As this can be pretty overwhelming you need to choose your programming language wisely as in it helps global modelling bearable. Getting feedback from people from the region by using a campaign/promotion is crucial for the success of the application. Lastly we need to adapt the application based on the feedback from the feedback channels

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2 Choose appropriate colors

Colors can have different meanings and associations in different cultures, so you need to be careful when choosing the color scheme for your interface. You want to use colors that are consistent with the brand identity, the message, and the tone of your interface, but also that are appropriate and respectful for the local audience. For example, red can signify danger, passion, or luck, depending on the context. You can use online tools, such as Color Brewer or Adobe Color, to select colors that are suitable for your interface and your audience.

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Jacob L.

Software Engineering — Robotics — Machine Learning
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Would you have guessed that in Japanese, green stock tickers mean the price is going down? And that, in fact, red means the stock price is going up? Even assumptions of color patterns that seem obvious in one culture may be completely backwards in another or even just in specific contexts of another. Having native UX review of localization can find these subtle nuances and differentiate your product from others that take shortcuts with localization. This will make you more competitive with other natively localized products and avoid giving a poor impression to customers.

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3 Use clear and consistent icons

Icons are visual elements that can help users navigate and understand your interface, but they can also cause confusion or misunderstanding if they are not clear or consistent. You need to use icons that are recognizable, intuitive, and relevant for your local audience, and avoid icons that are ambiguous, unfamiliar, or offensive. You also need to use icons that are consistent with the style, the size, and the alignment of your interface, and that match the labels and the actions they represent. You can use online libraries, such as Font Awesome or Material Icons, to find icons that are suitable for your interface and your audience.

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Aditya S.

Full-stack & Blockchain dev | Rust ??, TypeScript, Solidity, JavaScript, Python | Technical Writer
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Users have already been using software a lot. Their minds are already accustomed to some icons that they understand its context even without explanation. Look for those types of icons in the applications that a local population uses a lot and you should be all set to tap into their minds.

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4 Select readable and appropriate fonts

Fonts are another visual element that can affect the readability, the aesthetics, and the mood of your interface. You need to select fonts that are readable and appropriate for your local audience, and avoid fonts that are illegible, inappropriate, or outdated. You also need to select fonts that are compatible with the language and the script of your content, and that support the characters and the symbols you need. You can use online tools, such as Google Fonts or Font Squirrel, to find fonts that are suitable for your interface and your audience.

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5 Adapt the layout and the functionality

The layout and the functionality of your interface are the aspects that determine how your users interact with your content and your features. You need to adapt the layout and the functionality of your interface to the local context and the expectations of your users, and avoid imposing a one-size-fits-all solution. You also need to test and optimize your interface for different devices, screen sizes, and resolutions, and ensure that it works well across different browsers and platforms. You can use online tools, such as Bootstrap or Figma, to create responsive and adaptive interfaces that are suitable for your audience.

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6 Validate and iterate

The final step in designing an interface that is optimized for local audiences is to validate and iterate your design. You need to test your interface with real users from your target audience and collect feedback and data on how they use and perceive your interface. You also need to analyze the results and identify the strengths and the weaknesses of your design, and make improvements and adjustments accordingly. You can use online tools, such as UserTesting or Hotjar, to conduct user testing and analysis for your interface.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ronald Teijeira Fernández, PhD.

AWS Solutions Architect @ Amazon Web Services, 13x AWS Certified - AWS Golden Jacket, AWS Authorized Instructor Champion, Cloud Instructor, PhD Information Systems
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Sometimes it's not just the interface the application provides but also how it can be adapted to the device where the appication is being access. Currently this is an aspect being considered unlike it happened in the pasrt, when mobile devices were not so popular. Additionally, interface is only a small part of the UX, and we need to be aware of aspects like performance, reliability, security, etc.

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How can you design an interface that is optimized for local audiences?

1

2

3

4

5

6

7

1 Know your audience

2 Choose appropriate colors

3 Use clear and consistent icons

4 Select readable and appropriate fonts

5 Adapt the layout and the functionality

6 Validate and iterate

7 Here’s what else to consider

Programming

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How can you design an interface that is optimized for local audiences?

1

2

3

4

5

6

7

1 Know your audience

2 Choose appropriate colors

3 Use clear and consistent icons

4 Select readable and appropriate fonts

5 Adapt the layout and the functionality

6 Validate and iterate

7 Here’s what else to consider

Programming

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