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How can you design with copywriters to create effective content?

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As a graphic designer, you know that visuals are powerful tools to communicate your message and engage your audience. But you also need to work with copywriters who can craft the words that complement your design and convey the right tone and voice. How can you design with copywriters to create effective content? Here are some tips to help you collaborate and create content that works.

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Mehmet Karaca

20+ Years Experience ? UX/UI Designer | Graphic Designer | Web Developer | Digital Marketing Specialist ????????

1 Understand the goal

Before you start designing, you need to understand the goal of the content. What is the purpose, the audience, the context, and the desired outcome of the content? Talk to the copywriter and ask them to share their brief, outline, or draft with you. This will help you align your design with the content strategy and avoid any confusion or mismatch later.

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Mehmet Karaca

20+ Years Experience ? UX/UI Designer | Graphic Designer | Web Developer | Digital Marketing Specialist ????????
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In order for the message to be conveyed correctly, text and visuals must be compatible with each other. For this reason, you should understand the purpose of the content before starting the design.

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Lauren Smith
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With visuals enabling a fast interpretation of information, adding design elements is useful to enhance the material you're working with.

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2 Establish the hierarchy

Once you have a clear idea of the goal, you need to establish the hierarchy of the content. This means deciding what elements are the most important, what order they should appear in, and how they should be emphasized. The hierarchy should reflect the goal and the audience's needs and expectations. Work with the copywriter to define the hierarchy and use it as a guide for your design decisions.

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Lauren Smith
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Ordering information to match the sequential thought process of your content topic will mean you're taking your audience on a logical journey.

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3 Choose the format

The next step is to choose the format of the content. This depends on the type, length, and medium of the content. For example, a blog post might have a different format than a flyer, a video, or a landing page. The format should suit the goal, the audience, and the message of the content. Discuss with the copywriter what format would work best for the content and how you can adapt your design accordingly.

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Lauren Smith
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For internal communications, a concise PowerPoint slide shared by the right person is a great way to improve your content reach.

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4 Balance the elements

Now that you have the format, you need to balance the elements of the content. This means finding the right proportion, contrast, and harmony between the text and the visuals. The balance should create a clear and coherent content that is easy to read, understand, and remember. Use the principles of design, such as alignment, proximity, repetition, and white space, to balance the elements. Ask the copywriter for feedback and suggestions on how to improve the balance.

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5 Optimize the performance

The final step is to optimize the performance of the content. This means ensuring that the content is accessible, responsive, and fast. The performance should enhance the user experience and the content effectiveness. Use the best practices of web design, such as using web fonts, optimizing images, and testing on different devices and browsers, to optimize the performance. Check with the copywriter if they have any specific requirements or recommendations for the performance.

Designing with copywriters can be a rewarding and creative process that results in effective content. By following these tips, you can collaborate and create content that meets the goal, the audience, and the message of the content.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jona Stevens

Lead Graphic Designer @ AutoGuru - 3x Deloitte TechFast50, 3x AFR Most Innovative | Designing the drab to fab ?
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Should you feel the asset requires more information or copy but the design format does not allow it; consider creating an accompanying asset. For example, if there is a new feature release and you want to announce it to your network, you would most likely email them. However, the feature has a lot of information and including all of that information as copy in the email might dilute the key takeaways of the feature. Instead, consider creating an accompanying article/blog post that goes into detail of the feature. This will allow the design of the email to focus on key USPs and highlights in a more digestible size to hook the reader into wanting more information, which will be available in the article.

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How can you design with copywriters to create effective content?

1

2

3

4

5

6

1 Understand the goal

2 Establish the hierarchy

3 Choose the format

4 Balance the elements

5 Optimize the performance

6 Here’s what else to consider

Graphic Design

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How can you design with copywriters to create effective content?

1

2

3

4

5

6

1 Understand the goal

2 Establish the hierarchy

3 Choose the format

4 Balance the elements

5 Optimize the performance

6 Here’s what else to consider

Graphic Design

给文章评分

感谢您的反馈

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