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How can you design a conference that fosters a sense of belonging and ownership among attendees?

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Designing a conference that fosters a sense of belonging and ownership among attendees is not only a way to boost engagement, satisfaction, and loyalty, but also a way to create a community of advocates, collaborators, and innovators. How can you achieve this goal with your conference? Here are some tips to consider.

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Ebba Wiberg

Deputy Divisional Director, Conference Producer & Analyst
Kristina Spionjak

Co-Founder @ HLTH Communications | Amplifying Your Impact with Media Relations | Qwoted Top PR Practitioners
Nomalanga Sitole

Communications Specialist | MC | Facilitator | Author | Voice Over Artist #BeYou.

1 Define your purpose and values

Before you plan any details, you need to have a clear vision of what your conference is about and what you want to achieve with it. What is the main theme, message, or problem you want to address? What are the values and principles that guide your conference? How do they align with your attendees' needs, interests, and expectations? Having a strong purpose and values will help you shape the content, format, and tone of your conference, as well as communicate them effectively to your audience.

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2 Co-create with your attendees

One of the best ways to foster a sense of belonging and ownership among attendees is to involve them in the design and delivery of your conference. You can do this by soliciting their feedback, ideas, and suggestions before, during, and after the event. For example, you can use surveys, polls, or social media to ask them what topics, speakers, or formats they would like to see, or what challenges or questions they have. You can also invite them to contribute their own content, such as presentations, workshops, or stories, or to participate in interactive sessions, such as panels, Q&A, or brainstorming. By co-creating with your attendees, you can make them feel valued, respected, and empowered.

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Kristina Spionjak

Co-Founder @ HLTH Communications | Amplifying Your Impact with Media Relations | Qwoted Top PR Practitioners
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Invite community leaders to create parts of programming, not just by suggesting topics, but also to bring in speakers, arrange panels. That way you can ensure that under represented voices are heard, and that topics that matter are discussed at your event, and your audiences will feel more appreciated.

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3 Create a sense of community

Another way to foster a sense of belonging and ownership among attendees is to create a sense of community around your conference. You can do this by facilitating networking, collaboration, and learning opportunities among your attendees, as well as between them and your speakers, sponsors, or partners. For example, you can use online platforms, apps, or social media to create groups, forums, or chats where attendees can connect, share, and discuss before, during, and after the event. You can also organize social events, such as icebreakers, games, or parties, where attendees can mingle, have fun, and build relationships. By creating a sense of community, you can increase the engagement, trust, and loyalty of your attendees.

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Ebba Wiberg

Deputy Divisional Director, Conference Producer & Analyst
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It all starts in the research. You have to make sure that it stems from the community you are targeting and that they dictate the challenges, priorities and themes which the event circles around. Do your research thoroughly through interviews and data and you will have a head start of building a strong community.

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4 Recognize and reward your attendees

Finally, you can foster a sense of belonging and ownership among attendees by recognizing and rewarding their contributions, achievements, and feedback. You can do this by acknowledging their input, thanking them for their participation, or highlighting their successes. You can also offer them incentives, such as certificates, badges, prizes, or discounts, for completing certain tasks, reaching certain goals, or providing certain feedback. By recognizing and rewarding your attendees, you can show them that you appreciate them, value them, and care about them.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Nomalanga Sitole

Communications Specialist | MC | Facilitator | Author | Voice Over Artist #BeYou.
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I've found co-creating an event works well, where individuals/ stakeholders are able to bring their expertise, thoughts and experience in the planning stages. That way it fosters a collaborative process rather than a top down approach from the event organizer/s. I've had many a client trust me as their MC / Program Director to bring in my insights and end to end event expertise to a point where they are not in the room and they know without a shadow of a doubt their event is running like clock work as if they were present.

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Bonolo Merciah Moletsane

Director of Ceremonies/ MC ? Stakeholder Management ? Corporate Events ? Public Relations ? Film/TV
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In addition to defining purpose and values, I think identifying which entities and or facets of the market you're in are aligned to the event. In essence identifying your niche, as then that way when you invite them to be part of either your attendees or contributors to the said event it amplifies the mileage that all entities will gain from being a part of the event and also present that sense or ownership especially to those who may be open to onboard as a stakeholder, event partner,sponsor or contributor in whatever way. Last but not least, including their brands on your event marketing materials and allowing them to also share to their networks.

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How can you design a conference that fosters a sense of belonging and ownership among attendees?

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2

3

4

5

1 Define your purpose and values

2 Co-create with your attendees

3 Create a sense of community

4 Recognize and reward your attendees

5 Here’s what else to consider

Live Events

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How can you design a conference that fosters a sense of belonging and ownership among attendees?

1

2

3

4

5

1 Define your purpose and values

2 Co-create with your attendees

3 Create a sense of community

4 Recognize and reward your attendees

5 Here’s what else to consider

Live Events

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