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How can you design augmented reality experiences for retail?

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Augmented reality (AR) is a technology that overlays digital information and objects onto the real world, creating immersive and interactive experiences for users. AR can enhance the retail sector by offering customers new ways to discover, try, and buy products, as well as providing retailers with valuable insights and feedback. But how can you design AR experiences for retail that are effective, engaging, and ethical? Here are some tips and best practices to consider.

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Suresh Rao S.

CEO/Founder | Futurist Visionary | Design Strategist | Innovative Product Designer | UX/UI Architect | VR/AR Interface…
Sridurga S.

UX/UI Designer | User Research | Prototyping | Figma | Sketch | Analyst | Digital/Social Media Marketing | AI…

1 Define your goals

Before you start designing an AR experience for retail, you need to have a clear idea of what you want to achieve and how you will measure it. Do you want to increase sales, loyalty, awareness, or satisfaction? Do you want to solve a specific problem or create a unique value proposition? Do you want to target a specific segment or market? How will you track and evaluate your results? Having clear and realistic goals will help you focus your design process and align your AR experience with your business objectives.

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Suresh Rao S.

CEO/Founder | Futurist Visionary | Design Strategist | Innovative Product Designer | UX/UI Architect | VR/AR Interface Specialist | Freelance Expert | Designing Future Solutions
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1. Clarity of Purpose: Clearly articulate the purpose and desired outcomes of your goals. 2. Specificity and Measurability: Make goals specific and measurable for objective assessment. 3. Realistic and Achievable: Set realistic and achievable goals to maintain motivation. 4. Time-Bound: Define a timeframe for achieving goals to provide structure. 5. Alignment with Stakeholders: Ensure goals are communicated and aligned with stakeholder expectations.

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Chhavi Deshlahra

Software Engineer @Ericsson | Ex - User Experience Designer @Clevered | Ex-Product Design Intern @AuSmallFinanceBank | Winner of Google Startup Weekend'21 | Storytelling
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Embarking on AR design for retail demands a strategic approach. Define clear goals: boost sales, loyalty, awareness, or satisfaction? Solve a problem or craft a unique value proposition? Target a specific market? Establish how you'll measure success. Clear, realistic goals guide your design, aligning the AR experience with business objectives. It's not just about the tech; it's about purpose. #ARDesign #RetailInnovation #BusinessObjectives ????

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2 Know your users

Understanding your users is essential for any user experience design project, but especially for AR, where you need to consider how they will interact with both the physical and the digital environment. You need to conduct user research to identify their needs, preferences, motivations, and pain points, as well as their level of familiarity and comfort with AR technology. You also need to create user personas and scenarios to guide your design decisions and test your assumptions. Knowing your users will help you design an AR experience that is relevant, useful, and enjoyable for them.

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3 Choose your platform

AR experiences can be delivered through different platforms, such as mobile devices, smart glasses, kiosks, or projection systems. Each platform has its own advantages and limitations, depending on the context, the content, and the user. You need to choose the platform that best suits your goals, your users, and your budget. You also need to consider the technical requirements, the accessibility, the usability, and the compatibility of the platform. Choosing the right platform will help you optimize the performance and the quality of your AR experience.

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Ishank Popli

I Think, Write, Design, Develop & Create
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Blender - for 3D modelling and animations. Adobe illustrator - illustrations. Unity - best platform to build a VR and integrate illustrations and 3d modeling while using them in Unity for the motion.

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4 Design your content

Content is the core of any AR experience, as it provides the information and the interaction that users seek. You need to design your content to be relevant, clear, concise, and consistent with your brand identity and tone. You also need to design your content to be adaptable, scalable, and responsive to different devices, environments, and user inputs. You need to use appropriate formats, such as 2D or 3D graphics, text, audio, or video, depending on the type and the purpose of the content. Designing your content well will help you deliver a meaningful and memorable AR experience.

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Chhavi Deshlahra

Software Engineer @Ericsson | Ex - User Experience Designer @Clevered | Ex-Product Design Intern @AuSmallFinanceBank | Winner of Google Startup Weekend'21 | Storytelling
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In the realm of AR experiences, content reigns supreme—it's the essence that users crave. Design content to be relevant, clear, concise, and aligned with your brand's identity and tone. Ensure adaptability across devices, scalability, and responsiveness to varied environments and user inputs. Utilize formats judiciously—2D/3D graphics, text, audio, or video—tailoring each to the content's type and purpose. A well-designed content strategy enhances the AR journey, creating a meaningful and memorable user experience. #ARContentDesign #UserExperience ????

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5 Test and iterate

Testing and iterating are crucial steps in any design process, but especially for AR, where you need to evaluate how your experience works in the real world and how users respond to it. You need to test your AR experience at different stages of development, from low-fidelity prototypes to high-fidelity versions, using various methods, such as user testing, usability testing, or A/B testing. You also need to collect and analyze feedback and data from your tests, and use them to improve and refine your AR experience. Testing and iterating will help you ensure the quality and the effectiveness of your AR experience.

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6 Consider the ethics

Designing an AR experience for retail involves not only technical and aesthetic aspects, but also ethical and social ones. You need to consider the impact and the implications of your AR experience on your users, your business, and the society. You need to respect the privacy, the security, and the consent of your users, and protect their personal and sensitive data. You also need to avoid misleading, deceiving, or manipulating your users, and ensure that your AR experience is fair, inclusive, and accessible. Considering the ethics will help you design an AR experience that is trustworthy and responsible.

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Chhavi Deshlahra

Software Engineer @Ericsson | Ex - User Experience Designer @Clevered | Ex-Product Design Intern @AuSmallFinanceBank | Winner of Google Startup Weekend'21 | Storytelling
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Crafting an AR retail experience goes beyond technical and aesthetic considerations; ethical and social aspects are paramount. Delve into the impact on users, business, and society. Prioritize user privacy, security, and consent, safeguarding personal data. Shun misleading practices and ensure fairness, inclusivity, and accessibility. Integrating ethics ensures your AR experience is not just cutting-edge but trustworthy and responsible. #AREthics #UserTrust #RetailInnovation ?????

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sridurga S.

UX/UI Designer | User Research | Prototyping | Figma | Sketch | Analyst | Digital/Social Media Marketing | AI Enthusiast: Crafting AI-driven solutions to shape the future
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1. AR Coupons and Promotions: Deliver personalized AR coupons or promotions through product scans. 2. Virtual Showrooms: Build virtual showrooms for users to explore and interact with products digitally. 3. Interactive Advertising: Utilize AR for interactive advertising campaigns to engage users with products. 4. Customization Features: Integrate AR for product customization, allowing users to personalize items before purchase. 5. AR Loyalty Programs: Implement AR-based loyalty programs, rewarding users for engaging with products through AR experiences.

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Suresh Rao S.

CEO/Founder | Futurist Visionary | Design Strategist | Innovative Product Designer | UX/UI Architect | VR/AR Interface Specialist | Freelance Expert | Designing Future Solutions
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1. Virtual Try-Ons: Implement AR for virtual try-on experiences to visualize products before purchase. 2. In-Store Navigation: Develop AR applications for real-time store navigation and product information. 3. Interactive Product Information: Overlay product details and reviews onto physical products for an interactive shopping experience. 4. Visual Search: Enable visual search functionality, allowing users to find similar items through AR. 5. AR Shopping Assistants: Create AR shopping assistants to guide users, offer recommendations, and provide additional details.

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How can you design augmented reality experiences for retail?

1

2

3

4

5

6

7

1 Define your goals

2 Know your users

3 Choose your platform

4 Design your content

5 Test and iterate

6 Consider the ethics

7 Here’s what else to consider

User Experience Design

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How can you design augmented reality experiences for retail?

1

2

3

4

5

6

7

1 Define your goals

2 Know your users

3 Choose your platform

4 Design your content

5 Test and iterate

6 Consider the ethics

7 Here’s what else to consider

User Experience Design

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