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How can you demonstrate your ability to design for diverse user groups in your design research portfolio?

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As a commercial designer, you need to show that you can design for diverse user groups, not just for yourself or a narrow segment. This is especially important when you apply for jobs or pitch for projects that require user research and user-centered design. How can you demonstrate your ability to design for diverse user groups in your design research portfolio? Here are some tips to help you showcase your skills and experience in this area.

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Tochukwu Onuchukwu ??

Product Leader | Artist in the making | Travel enthusiast. Leading Product, design and strategy at Flex Finance (500…
Avigail Eisenstadt

CEO, Founder & Principal Interior Designer at AE Design Group, LLC, EMT-B

1 Include diverse user profiles

One way to show that you design for diverse user groups is to include user profiles or personas that represent different types of users, their needs, goals, motivations, and pain points. User profiles help you empathize with your users and communicate who you are designing for. They also show that you have done user research and analysis to understand your users and their contexts. Make sure that your user profiles are based on real data and evidence, not just assumptions or stereotypes.

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Tochukwu Onuchukwu ??

Product Leader | Artist in the making | Travel enthusiast. Leading Product, design and strategy at Flex Finance (500 Startups '22)
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Beyond incorporating varied user profiles, it is essential to explore designing for diverse cultural societies and recognize the distinctions in user profiles stemming from these societies. For instance, leading a design team in the digitization of an Islamic insurance experience provided valuable insights into the cultural attributes of personas within this community. Understanding their unique approach to insurance, distinct from traditional models, highlighted the impact of cultural nuances on user profiles and, consequently, the entire project. Designing for multicultural diversity is a testament to the adaptability required to cater to distinct user groups

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2 Explain your research methods

Another way to show that you design for diverse user groups is to explain your research methods and how you used them to gather insights and feedback from your users. Research methods can include interviews, surveys, observations, usability testing, co-design workshops, and more. Explain how you chose your methods, how you recruited and engaged your participants, how you analyzed and synthesized your data, and how you used your findings to inform your design decisions. This shows that you have a systematic and rigorous approach to user research and that you can adapt to different situations and challenges.

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Tochukwu Onuchukwu ??

Product Leader | Artist in the making | Travel enthusiast. Leading Product, design and strategy at Flex Finance (500 Startups '22)
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One good thing about explaining your research methods is it shows how you employ empathy to address the diverse needs of diverse user groups even across various cultural background. It shows how understanding the diverse needs via effective user research led to the design solutions and also how you involved other stakeholders into the design process

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3 Showcase your design solutions

A third way to show that you design for diverse user groups is to showcase your design solutions and how they address the needs and preferences of your users. Design solutions can include sketches, wireframes, mockups, prototypes, and final products. Showcase how you iterated and refined your design solutions based on user feedback and testing. Highlight how your design solutions are accessible, inclusive, and culturally appropriate for your user groups. This shows that you can translate your research insights into design solutions that work for your users and meet their expectations.

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Avigail Eisenstadt

CEO, Founder & Principal Interior Designer at AE Design Group, LLC, EMT-B
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We like to walk our potential clients through the goal for each past project, who the clientele was, where the project was located, what the project budget was and of course, who will be utilizing those spaces. What are the parameters? What are the limitations? What is the goal of this project? We explain our layout and design choices as well as walk them through how we value engineered the materials to get the most bang for buck in the areas that count the most.

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Tochukwu Onuchukwu ??

Product Leader | Artist in the making | Travel enthusiast. Leading Product, design and strategy at Flex Finance (500 Startups '22)
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This is the part that communicates all the work put into designing for diverse groups and cultural settings. It allows you to reflect an understanding of cultural nuances through design elements, language choices, and imagery that resonate with diverse user groups. Also through showcasing your design solutions, you Provide evidence of user satisfaction and success stories across different user groups

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4 Reflect on your learnings

A fourth way to show that you design for diverse user groups is to reflect on your learnings and how you improved your design skills and knowledge. Reflection can include self-evaluation, peer feedback, client feedback, and user feedback. Reflect on what you learned from your user research and design process, what challenges you faced and how you overcame them, what mistakes you made and how you corrected them, and what opportunities you identified and how you pursued them. This shows that you are a lifelong learner and that you can grow and develop as a designer.

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5 Tell a compelling story

A fifth way to show that you design for diverse user groups is to tell a compelling story that connects your user research and design process with your design outcomes and impact. A story can include a problem statement, a user journey, a design concept, a value proposition, and a success metric. Tell a story that engages your audience, showcases your creativity, and demonstrates your value as a designer. This shows that you can communicate your design vision and strategy effectively and persuasively.

By following these tips, you can demonstrate your ability to design for diverse user groups in your design research portfolio. This will help you stand out from the crowd and impress potential employers and clients who are looking for user-centered designers who can design for diverse user groups.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you demonstrate your ability to design for diverse user groups in your design research portfolio?

1

2

3

4

5

6

1 Include diverse user profiles

2 Explain your research methods

3 Showcase your design solutions

4 Reflect on your learnings

5 Tell a compelling story

6 Here’s what else to consider

Commercial Design

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How can you demonstrate your ability to design for diverse user groups in your design research portfolio?

1

2

3

4

5

6

1 Include diverse user profiles

2 Explain your research methods

3 Showcase your design solutions

4 Reflect on your learnings

5 Tell a compelling story

6 Here’s what else to consider

Commercial Design

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